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What is a local search? When you enter a location specific keyword you are performing a ‘local search’. For example searching for ‘dublin pizza’ above. Many of you will have noticed that these local searches…

Social media is crucial to any integrated campaign; whether it involves email, phone calls, direct mail, etc. It provides a unique lead nurturing opportunity that cannot be achieved through any other means…

Effective commenting is an art and when done correctly, it can raise your profile, establish your credibility, drive more traffic to your site and gain you new readers…

I met Matt Phelan, Director of 4P’s Marketing a few months ago at the Digital Lounge networking event in London. After that, we connected on LinkedIn and stayed in touch…

If you are a business owner/manager/marketer and you are curious about whether you need to redesign your website, the REAL answer should be provided by feedback you receive from others. What does that mean? Here’s a quick exercise…

If I could show you how to make money on Twitter, would you be interested? I use twelve different Twitter accounts (more on that later) to sell different products, tools, and services. And, like any line of business…

Ever notice how many bloggers tell you to be Authentic? A quick search on Google returns 62 million results. So it’s obviously important. But what is it? And, more important, how do you become more authentic?

Has anyone else noticed the similarity between social media and a courtship? A number of key terminology certainly suggests it is, so if we treat…

What do you think about someone tweeting on your behalf? For example someone tweeting with me @_Sians and it’s not me answering – it’s someone I’ve employed to keep the chat going…

Many of us regularly attend business networking events. Have you ever wondered if there’s a fast track to be in the spotlight so more people remember you and your company?