For too long, marketers have been saying that content is “king” without really knowing what that means. Far too many marketers have produced far too much content that largely gets ignored. Far too many marketers don’t produce enough content. Far too few marketers realise the importance of communities in which to distribute their content. If money is tight in B2B marketing, we need to innovate – here’s how you can do that with your content.
Archive for the ‘Social media Marketing’ Category
Twitter has nearly half a billion registered users and there are 175 million tweets every day. It’s big! Here are 14 posts giving good reasons to be on Twitter, how to maintain and not lose followers, how to tweet well and lots of other handy tips you may find useful.
Some businesses seem to think SEO is an optional part of operating online – which it completely is – assuming you also think being found by potential clients online is also an optional part of your business.
Pinterest is simple to use although to use it effectively for your business it does take some planning so I’ve collated some blog posts to help below. Learn how to start right from the basics through to using it strategically to gain more traffic to your website
As the timeline of social continues to deepen, the antithesis of social has began to rear it’s ugly head. Here is a real-life example of an unsocial incident, with my tips on how to the turn the commenter from ‘unsocial me’ into ‘social happy’.
For any business owner looking to attract and convert more visitors, one sure way is to utilize and implement video testimonials from satisfied customers. When used properly, these videos will make your website more visually appealing (and sticky!).
In Hollywood, it’s “Lights, Camera, Action!” In the digital age, it’s “Likes, Content, Analytics”. Not everyone will be rushing to […]
These are a sample of some of the questions that have surfaced during the week as a follow-up to my Ford blog last week. What is MDEC and how can it best be used to enhance an online strategy? This was the most common question, along with could it be leveraged by small to medium business as well as large?
There are now over 100 million people on LinkedIn, people you can do business with, people you can impress with your profile and your knowledge. Most business people have a profile on Linked In and I’m sure you do. However, is your Linked In profile as professional, effective and engaging as it could be? I’ve noticed more and more business people failing to update their Linked In profile effectively; leaving it incomplete and not making use of the many benefits within Linked In. Here’s our recommendations for ‘what to do’ and ‘what not to do’ on LinkedIn.
Every business online WANTS fans but NEEDS engagement. Engagement drives conversations, it amplifys the visibility of your status updates, it gives you credibility and it produces loyal followers. Consider the lack of custom in an empty restauran and you’ll understand that activity breeds activity.