Bloggertone

Do you already write a business blog or are you about to start one as part of your new year’s resolutions? Whether you’re an old hand or a young pretender, there is much to be said for learning from the best in the business.

Webpage owners (This includes all pages online) will be pleased to hear that heat maps can unravel the mystery of what visitors are looking at on their websites and social media page

Well Great news Bloggertone TV is back and there will plenty more to come in 2012. Today, we meet our very own Community Manager Niall Devitt who talks to us about the role of a Community Manager and tells us there are big changes coming for Bloggertone in 2012.

Recently I was drawn into an argument, oh let’s call it a debate, about whether a brand name should be based on the truth or not.

Many companies are afraid of social media…. some are afraid of being involved, some are afraid of not being involved. Which is worse?

The world of communications is changing due to new entrants like social media. In this post, I’m going to explain the impact of these changes in communications and how you can address them.

In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call ‘causality marketing’.

Social media practitioners will tell you that the number of fans or followers that you have is irrelevant, numbers aren’t [...]

It is therefore not surprising that hotels are also at the forefront of the social media revolution and are setting the groundwork where other industries will no doubt follow. The Clanard Court Hotel in Athy, Co. Kildare is one Irish hotel that is embracing social media with a highly targeted Facebook campaign.

As we draw to a close for the presidential election on 30th October, I took the time to snoop the candidate’s Facebook pages…..it was like delving into the cookie jar ten minutes before eating dinner; irrisistable, risky and very tasty!