Bloggertone

There are now over 100 million people on LinkedIn, people you can do business with, people you can impress with your profile and your knowledge. Most business people have a profile on Linked In and I’m sure you do. However, is your Linked In profile as professional, effective and engaging as it could be? I’ve noticed more and more business people failing to update their Linked In profile effectively; leaving it incomplete and not making use of the many benefits within Linked In. Here’s our recommendations for ‘what to do’ and ‘what not to do’ on LinkedIn.

According to Wikipedia “Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases”. That’s a great description but how do you decide on how to get the most bang for your content marketing buck? From the simple to the sophisticated, here are 10 suggestions that I know will work well.

Recently I interviewed Adriaan Bartels at The Cliff House Hotel for Bloggertone. Neither of us realised how it would go out so quickly on Twitter. Within 2 hours of it being published it had been Retweeted 80 times.

Webpage owners (This includes all pages online) will be pleased to hear that heat maps can unravel the mystery of what visitors are looking at on their websites and social media page

The world of communications is changing due to new entrants like social media. In this post, I’m going to explain the impact of these changes in communications and how you can address them.

In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call ‘causality marketing’.

Hands up if you’re sick of social media! Hands up if you love it so much, you have to log in every day, at least six times! It may be unoffical, but those love-hate symptons are signs of social media sickness.

You may think this a bizarre question, but to sustain that ‘in the moment zing’ should social interactions be a bit more spaced out? Should we be spending time ‘building up to the social’, or should we just let it flow over us and sweep us along?

If you don’t like going to Networking Meetings and prefer to network online here are some tips for using LinkedIn, Disqus, Blogs and Avatars for networking online.

You’ve just written a blog post and it’s absolutely perfect; beautifully written content that has the ideal balance of valuable information with easy-to-read conversational language…