Bloggertone

With a rising number of businesses looking to build brand awareness via Social networking, Mindleaders has launched a new training app for businesses on Facebook, actually developed in co-operation with Facebook

According to Wikipedia “Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases”. That’s a great description but how do you decide on how to get the most bang for your content marketing buck? From the simple to the sophisticated, here are 10 suggestions that I know will work well.

I came across Starbucks and they are clearly using modern technology to their advantage. Let’s take a look at how Starbucks uses Facebook and Mobile to get their message across and create engagement with their customers.

The Secret Garden Centre tells me about the move to Ireland, their views on Facebook and how having a website has really helped the business. Plus the new Pinterest and how that has become their second biggest referrer in a short space of time.

The internet is a beautiful place for businesses, yet many users risk spoiling it because they fail to understand online ethics. With the EU/ACTA quickening the pace to clamp down online privacy, sharing and freedom of expression; these actions are now under the spotlight.With the EU/ACTA quickening the pace to clamp down online privacy, sharing and freedom of expression; these actions are now under the spotlight.

The roll out of Facebook Timeline for pages this week sees the end of the default landing tab. But is having custom Facebook pages worth it? For some time I’d been noticing landing tabs getting more and more elaborate. People were beginning to bring their entire website onto Facebook and although this looks great I often wondered if it was functional.

Recently I interviewed Adriaan Bartels at The Cliff House Hotel for Bloggertone. Neither of us realised how it would go out so quickly on Twitter. Within 2 hours of it being published it had been Retweeted 80 times.

The digital landscape is changing. The search engines, social mediaand advertising as we know it, are going to require a whole new game, new set of rules and possibly a script. Confused? I’m talking about the era of social celebrities.

Do you already write a business blog or are you about to start one as part of your new year’s resolutions? Whether you’re an old hand or a young pretender, there is much to be said for learning from the best in the business.

Webpage owners (This includes all pages online) will be pleased to hear that heat maps can unravel the mystery of what visitors are looking at on their websites and social media page