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When A Blog Becomes A Business: Hunters Lodge Living – read about how a hobby blog can become a very successful small and thriving business.

The following post is a joint collaboration between Elish Bul-Godley (@elishbulgodley) and Neil Sisson (@neilsisson).  Not everyone can afford to hire a marketing consultant, [...]

Whether you’re a long-time retailer or a start-up, the rules of selling online are much the same. Everything you do is centered around three areas: people, products and promotion.

In early May, GM made a big announcement. Not about a new product line or a CEO or the kind [...]

Return on investment is a top concern for many businesses, particularly those in smaller organisations where marketing budgets and personnel can be restricted or even non-existent. People are frequently so concerned with doing that apart from sales they’re not actively measuring what’s working for them. So I’ve put together a list of 10 metrics to keep an eye on which won’t will give a snapshot of whether something has changed or needs work.

Digital marketers that only measure cold hard statistics are starting to shiver like the Mammoths during the ice age, because as we enter the age of social, the online world is beginning to heat up as everybody expresses online love in a tangible way. To coin a phase – we are adopting esocial.

Some businesses seem to think SEO is an optional part of operating online – which it completely is – assuming you also think being found by potential clients online is also an optional part of your business.

As the timeline of social continues to deepen, the antithesis of social has began to rear it’s ugly head. Here is a real-life example of an unsocial incident, with my tips on how to the turn the commenter from ‘unsocial me’ into ‘social happy’.

Every business online WANTS fans but NEEDS engagement. Engagement drives conversations, it amplifys the visibility of your status updates, it gives you credibility and it produces loyal followers. Consider the lack of custom in an empty restauran and you’ll understand that activity breeds activity.

But when you’re slap-bang in the middle of the industry, it’s an even wiser idea to map out the potential digital futures well ahead of time and start warning the rest of what to expect. In my post today I will be presenting five potential digital futures based on some recent topical posts.