Bloggertone

As the timeline of social continues to deepen, the antithesis of social has began to rear it’s ugly head. Here is a real-life example of an unsocial incident, with my tips on how to the turn the commenter from ‘unsocial me’ into ‘social happy’.

Every business online WANTS fans but NEEDS engagement. Engagement drives conversations, it amplifys the visibility of your status updates, it gives you credibility and it produces loyal followers. Consider the lack of custom in an empty restauran and you’ll understand that activity breeds activity.

But when you’re slap-bang in the middle of the industry, it’s an even wiser idea to map out the potential digital futures well ahead of time and start warning the rest of what to expect. In my post today I will be presenting five potential digital futures based on some recent topical posts.

With a rising number of businesses looking to build brand awareness via Social networking, Mindleaders has launched a new training app for businesses on Facebook, actually developed in co-operation with Facebook

According to Wikipedia “Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases”. That’s a great description but how do you decide on how to get the most bang for your content marketing buck? From the simple to the sophisticated, here are 10 suggestions that I know will work well.

I came across Starbucks and they are clearly using modern technology to their advantage. Let’s take a look at how Starbucks uses Facebook and Mobile to get their message across and create engagement with their customers.

The Secret Garden Centre tells me about the move to Ireland, their views on Facebook and how having a website has really helped the business. Plus the new Pinterest and how that has become their second biggest referrer in a short space of time.

The internet is a beautiful place for businesses, yet many users risk spoiling it because they fail to understand online ethics. With the EU/ACTA quickening the pace to clamp down online privacy, sharing and freedom of expression; these actions are now under the spotlight.With the EU/ACTA quickening the pace to clamp down online privacy, sharing and freedom of expression; these actions are now under the spotlight.

The roll out of Facebook Timeline for pages this week sees the end of the default landing tab. But is having custom Facebook pages worth it? For some time I’d been noticing landing tabs getting more and more elaborate. People were beginning to bring their entire website onto Facebook and although this looks great I often wondered if it was functional.

Recently I interviewed Adriaan Bartels at The Cliff House Hotel for Bloggertone. Neither of us realised how it would go out so quickly on Twitter. Within 2 hours of it being published it had been Retweeted 80 times.