Archive for the ‘Social media Marketing’ Category

Marketers who attempt to calculate the ROI of their social media efforts tend to come away either confused or disappointed. On one hand, it’s very difficult to directly measure the return on investment of social media marketing, so marketers end up creating ‘soft’ metrics that attempt to quantify the value of a Facebook like or Twitter follower.

Sometimes social media marketing feels like shouting into the void. Every business worth its salt is online, especially on Twitter. How do you get heard?

Do you work for a company and use your own LinkedIn profile to benefit the business? Do you know who really owns your LinkedIn profile and your contacts? Here are 3 steps to ensuring everyone knows where they stand.

Social media is a wonderful platform, but are you using it effectively to connect with your readers? Here’s how you can improve.

Knowing that social media is a wonderful marketing tool, and actually leveraging it to your advantage are two very different things.

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses.

One of the biggest mistakes I observe day after day in entrepreneurships that are taking their first steps, is based on investing their extremely limited resources in advertising in order to generate their first clients and, consequently, future “possible” revenues.

Marketing is king. It is a multi-million dollar industry, in which companies invest in whole teams and departments to drive their brand and advertising campaigns forward.

MyKidsTime.ie is a listings website for parents and their children in Ireland. I’ve been working with and advising CEO and Founder: Jill Holtz on their Facebook strategy for around 4 years. In that time, this Irish company has built an incredible Facebook presence. They are using the platform for both B2C and B2B, generating sales and new customers and all while continuing to drive massive levels of new fans and engagement.

So, who exactly are you connecting with online? When you start thinking about the relevance of your connections, you’ll see why the numbers just aren’t as important. Engaging with one hundred people online regularly is far better than listing ten thousand that you never have any interaction with.