Archive for the ‘social business’ Category

Sometimes social media marketing feels like shouting into the void. Every business worth its salt is online, especially on Twitter. How do you get heard?

Do you work for a company and use your own LinkedIn profile to benefit the business? Do you know who really owns your LinkedIn profile and your contacts? Here are 3 steps to ensuring everyone knows where they stand.

There are a number of creative digital marketing ideas small businesses can employ to market themselves without breaking the bank.

Gamification to generate leads means taking a boring process and making it fun. Lead generation is typically what I’d consider a “boring” process. It’s a place where businesses often feel pushy and consumers feel pressured to give up information. The whole process can be uncomfortable and not an amazing way to begin the relationship with a new customer.

One of the biggest mistakes I observe day after day in entrepreneurships that are taking their first steps, is based on investing their extremely limited resources in advertising in order to generate their first clients and, consequently, future “possible” revenues.

Yelp’s redesign emphasizes visual content, including photos. By following a few steps, you can make sure your business is prepped to pop.

Content marketing is on the rise, and in 2014 you may be looking to finally take advantage of content marketing to better advertise your business.

Online marketing trends have already moved at breakneck speed for too many businesses. Yes, it can be a challenge to keep up but the internet has become that important and know-how so freely available – that not knowing and not doing are no longer excusable. To help those businesses that want to stay ahead – I have listed my top 6 online marketing trends for 2014.

When you’re aware of what’s on the horizon, it should be easier to adapt your content creation and marketing strategies so they provide the biggest impacts for your business.

The Hiscox DNA of an Entrepreneur study suggests that younger small business owners are more optimistic and more stressed than their older counterparts.