Bloggertone

Do you ever get reminded of old ideas and instantly realize that with a modicum of dusting off or general tweaking that maybe you should revisit them?

I have the luxury of being presented with material and donning the editing hat. Being on both sides of the fence has given me a unique perspective and taught me a great deal. Here are a few tips that may help you get that perfect brief and a quick turn-around

Local media is still a powerful way to publicise yourself. People plug into it to see if they spot anyone they know. If you supply real news to local journalists, they’ll be grateful to have something solid to fill their outlet with. And you’ll achieve your goal of promoting your business.

Large sections of the media are taken up with opinion and trendspotting. If you’re in a service-based business, you can take advantage of this and build your profile…

A media page, also known as a press page, media or press room, is a page on your website with information that the media and press would find useful…

Metro Bank- appears to have totally ignored the use of Social Media, during their recent launch. Have they missed out on a huge opportunity to create brand awareness and draw in new customers?

JNLR radio listener statistics regularly show that between 85 and 90% of Irish adults listen to radio, many of them daily. Radio gives you…

What journalists want is an angle, a hook that makes a business stand out. Before you begin approaching media outlets, have a brainstorm with yourself…

Would you meet a potential client with stains all over your clothes? No? Why, then, do so many people do so, in a metaphorical sense, when they are promoting themselves with words?

The easier it is for customers to absorb your message, the easier it will be for you to sell it to them. Like a prize rose collection, good editing skills are worth cultivating.