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If you have a business and you need to build a new sales pipeline there are number of ways that you can generate completely new leads.

The dawn of the digital era has lowered the bar for brands with something to shout about. Previously, press releases were the domain of big companies with significant marketing budgets and agencies on-side. However, online repositories mean that virtually anyone can publish a release with ease these days.

It is highly beneficial to create a press release that is attention catching and newsworthy. Journalists and press release writers know this fact and develop healthy press releases that can eventually generate traffic and sales leads for the company

Writer’s block is synonymous with Authors. However as a person who writes a lot of copy for marketing material such as brochures and press releases, I can assure you that you don’t have to be a Dickens to suffer a creative mental freeze.

Do you ever get reminded of old ideas and instantly realize that with a modicum of dusting off or general tweaking that maybe you should revisit them?

I have the luxury of being presented with material and donning the editing hat. Being on both sides of the fence has given me a unique perspective and taught me a great deal. Here are a few tips that may help you get that perfect brief and a quick turn-around

Local media is still a powerful way to publicise yourself. People plug into it to see if they spot anyone they know. If you supply real news to local journalists, they’ll be grateful to have something solid to fill their outlet with. And you’ll achieve your goal of promoting your business.

Large sections of the media are taken up with opinion and trendspotting. If you’re in a service-based business, you can take advantage of this and build your profile…

A media page, also known as a press page, media or press room, is a page on your website with information that the media and press would find useful…

Metro Bank- appears to have totally ignored the use of Social Media, during their recent launch. Have they missed out on a huge opportunity to create brand awareness and draw in new customers?