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Increase customer engagement & audience participation in your face-to-face events and experiential marketing using these innovative event ideas & formats

You may be organizing an in-house event, trade fair or seminar as part of your current Marketing Plan. Some of you may be participating in a trade show or convention as an exhibitor, sponsor or partner in the months to come. If so, tap into some great advice on how to maximize your presence and effectiveness in these face-to-face marketing opportunities. Read on to pick up on some key event tools out there.

A strong elevator pitch is one of the most valuable weapons in a salesperson’s arsenal. Too often, though, the intricacies of this sales tactic are misunderstood. A lack of simple anticipation often leads to a sub-par elevator pitch, but following these 4 simple guidelines will help you harvest more interest and close more sales.

Seeing Paul Boross present at the recent Charisma Bootcamp conference was like a breath of fresh air. Here was a trainer who spoke common sense in plain English and on purchasing his book The Pitching Bible, I wasn’t disappointed by its clear layout and structure, accessible content and good advice.

Speeches. Depending on who you ask, from 18% to ‘the majority’ of sane and healthy people would chose dying over having to endure giving a speech in public.