Bloggertone

For any business owner looking to attract and convert more visitors, one sure way is to utilize and implement video testimonials from satisfied customers. When used properly, these videos will make your website more visually appealing (and sticky!).

In Hollywood, it’s “Lights, Camera, Action!”  In the digital age, it’s “Likes, Content, Analytics”.   Not everyone will be rushing to [...]

Mike has been recently appointed by the European Commission to an expert group to advise on how a switch to e-procurement that could save between €50bn and €70bn across Europe every year. The European Commission has recognised Mike as an expert in the field of e-procurement.

This week I was delighted to get the opportunity to talk to Niall Harbison from social media agency Simply Zesty. They’ve been in the news recently as the business has been sold to UTV media but it looks like there will be no slowing down for Niall who as well as being one of the co-founders of Simply Zesty and working in the agency writes at least two blog posts a day.

Always on the lookout for interesting Entrepreneurs to speak with and learn from, I hooked up with Sean O’Sullivan to find out more about his business ventures and what he has been up to recently. Sean, who is credited with co-inventing the term “cloud computing,” is Ireland’s latest Dragon, on RTE’s Dragons Den.

And here arrives another Great Irish Start Up. Bloggertone TV was honoured to meet Stephen Byrne of VenueOne (a recently [...]

As we draw to a close for the presidential election on 30th October, I took the time to snoop the candidate’s Facebook pages…..it was like delving into the cookie jar ten minutes before eating dinner; irrisistable, risky and very tasty!

I recently had one very refreshing conversation with a marketing director in the FMCG industry. This particular individual was very clear about the role of social media in their marketing plan – it had one core purpose: to communicate their brand to a younger audience

Actually, I really don’t have time to blog, my life is so busy. But I think about it all the time, I think to myself “I really should sit down and spend an hour researching and writing a blog”. Then I think…

The majority of people in business are aware of this thing called “follow up”. Many don’t really practice it (huge missed opportunity) but those that do, simple send that simple email with a message in the lines of “great to meet you yesterday…”