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Kelloggs launched a marketing campaign to reach an audience of single men between the ages of 18 and 35, by placing a QR code and SMS predominantly on the back of their new Crunchy Nut Cereal Packets.

At its simplest segmentation is getting more data on your customers so you can better target them based on their likes and dislikes.

If I had a euro for every person I’ve spoken to over the last ten years who thought that B2B [...]

The online landscape is changing so fast, constantly iterating, that it’s no longer sufficient to have a ‘website’, you have to have the right website to market yourself effectively. Websites with…

“Add This” is the name of a plugin (website add-on) that’s pretty hard to miss on the internet these days. To be precise, it’s currently used on over 9 million websites, meaning that if your website…

Internet marketers can learn a lot from the X Factor. Take Simon Cowell. He’s not a particular nice guy but he’s interesting (and usually right). Louis Walsh is nice but…

You’ve just written a blog post and it’s absolutely perfect; beautifully written content that has the ideal balance of valuable information with easy-to-read conversational language…

I am now delighted to publish the following successful example from Aidan Breslin, Sales, Marketing & Business Manager at Derrynoid Centre.

If you keep up to speed with the latest developments in the tech world, you’ll probably have heard that there is a new kid in town threatening to steal the crown of Social Media. It’s called…

How many of you have heard the expression Blogging is Dead! It was first raised in answer to a question in ReadWriteWeb back in 2007 and has since been revisited in various news publications and blog posts on a yearly basis..