In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call ‘causality marketing’.
Archive for the ‘online marketing’ Category
On Monday 7th November Google announced its launch of Google+ pages for all, with a roll out to happen gradually over the next couple of days – although many had immediate access on the Monday.
t dominates 65% of US searches and 90% of searches in the UK but are we, as small businesses, taking full advantage of what Google has to offer us? How many of the following do you use for your website?
As we draw to a close for the presidential election on 30th October, I took the time to snoop the candidate’s Facebook pages…..it was like delving into the cookie jar ten minutes before eating dinner; irrisistable, risky and very tasty!
Móna Wise started her blog when she returned to Ireland with her family in 2007. Very much a personal blog initially, it is now becoming a mix of a personal and business blog as Móna plans to use her blog and facebook page to promote her cookery book cum autobiography which will be published next year.
I recently had one very refreshing conversation with a marketing director in the FMCG industry. This particular individual was very clear about the role of social media in their marketing plan – it had one core purpose: to communicate their brand to a younger audience
If you are unsure as to whether or not you should blog for your business, the following story may help you to make up your mind.
It is with a hypocritical tear in my eye, that I write the final list post I shall ever write as both an ode and “sayanora” to playing it safe – Five reasons you shouldn’t use a list in your post:
You may think this a bizarre question, but to sustain that ‘in the moment zing’ should social interactions be a bit more spaced out? Should we be spending time ‘building up to the social’, or should we just let it flow over us and sweep us along?
A website revamp should be approached with care and attention, and there should be definite reasons for heading down this, usually very expensive, path.