Archive for the ‘online marketing’ Category

Big data can turn marketing from a cumbersome, mysterious beast into a nimble analytical tool that can anticipate the outcome of campaigns as well as customer needs, and change on a dime to suit demand.

Google + may not be the first platform you think of when creating a social media strategy. But if you’re overlooking this form of content distribution, you’re likely damaging your search rankings and, consequently, your potential profits.

Should you engage in paid search strategies, or organic search engine marketing strategies? Check out the pros and cons of paid search strategies and unpaid search strategies.

Content marketing is big business, with the industry experiencing significant growth over the past year. Brands of all sizes are […]

If we look closely enough, TV shows can actually teach us some tricks about marketing.

The goal of every email marketing campaign is to creative positive brand image and to make potential clients pay attention to your message.

Online content theft is a huge problem for most business owners. Content thieves steal your hard work or the product […]

Your SEO consultant may be killing your business. Use these 10 warning signs to understand if the consultant is doing more harm than good.

Every few days it seems, a new buzzword is born into the world of content marketing. Like most good buzzwords, the term “trendjacking” comes with just enough variety of meaning to spark some old-fashioned controversy.

Google promotes Natural Search Engine Optimization, but does such a thing exist? It’s about time we resolve the Natural Search Engine Optimization conundrum