Archive for the ‘online marketing’ Category

When those algorithms change, it can send some code breakers back to square one — and that’s exactly what’s happening with the Penguin 4 update.

I thought I would break it down to the very basics, making this the clear image use and optimization guidelines for all those who have been as confused as I was.

7 Solid Reasons Why Market Competition Is Good For Small Businesses

Zappos.com realized very early on that their business should revolve around two different (but still intertwining) core values – culture and service.

Here are the top 5 strategies that successful small businesses do to remain afloat in the initial years and build a vast clientele as time goes by.

What is marketing automation? Marketing automation is a category of software. It streamlines, automates and measures marketing tasks. It can help operate marketing tasks more efficiently.

Deciding on how best to use social media for B2B can be challenging. In an effort to explain how social media can be used, I’d like to draw your attention to a recent Irish example that I’m actively involved with, the National Software Centre.

Link building is not just an exchange of information but an exchange of value. Here are five basic tips for link building and affiliate marketing

A well-curated blog can establish a business’ position as an industry leader while simultaneously telling its unique story and developing intimate relationships with customers, all without a single phrase of marketing jargon.

To earn trust and acceptance online, you will have to be either an established person on the web, or one of their own. For this, you will need a persona.