Archive for the ‘online marketing’ Category

Starting your very own business has never been easier today, thanks to the Internet. There’s no need to take out big loans, find investors, look for prime real estate, or hire a lot of employees when you can set up an online store that you can run by yourself with a minimal hosting fee.

Digital Marketing is still relatively new, only emerging in the current disruptive “digital age”.  The 2014 Marketing Score Report by PR […]

Online marketing trends have already moved at breakneck speed for too many businesses. Yes, it can be a challenge to keep up but the internet has become that important and know-how so freely available – that not knowing and not doing are no longer excusable. To help those businesses that want to stay ahead – I have listed my top 6 online marketing trends for 2014.

When you’re aware of what’s on the horizon, it should be easier to adapt your content creation and marketing strategies so they provide the biggest impacts for your business.

In the past, when Google has tweaked its search algorithm a good number of website owners have gone into panic mode because they suddenly found themselves buried at the bottom of search results

In this post I’m going to share a number of usability and conversion rate optimization tools that will help you start to move your conversion rates in the right direction. Some of these tools are free and others are paid, although the paid ones aren’t too expensive.

High street retailers are increasingly pressured with rising rental costs, high tax charges and staffing concerns. That’s before we even mention the weather! When you are trading in a fixed environment, your goal is to bring customers to you – to make a positive impression (you and products) so that they will purchase. But the process can be time-inefficient, costly and staff dependent.
This post contains 100 tips to help high street retailers set up, manage and profit with an e-commerce (online) store.

Without a strategic vision, plan, goals and digital strategy in place, jumping straight into a digital marketing campaign, is destined […]

Beginning jugglers need to keep at least three balls in the air to even call themselves jugglers. When you’re creating copy designed to sell, or motivate someone into action, you generally need to be juggling three balls, these are the different levels you need to be writing to.

Ian Cleary is the founder and CEO of Razorsocial, is a writer for Social Media Examiner, will be speaking at Social Media Marketing World, and was named one of the top 100 B2B marketers mentioned on Twitter in the US Q1 2013.