Bloggertone

The Secret Garden Centre tells me about the move to Ireland, their views on Facebook and how having a website has really helped the business. Plus the new Pinterest and how that has become their second biggest referrer in a short space of time.

Email marketing has been with us longer than the most popular social networks, yet among many businesses – particularly smaller or new businesses, a facebook page or twitter account comes before emarketing even though it’s a proven means of effective communication. If you’re not e-marketing, here are ten years you should be!

The Obama administration recently introduced a proposal that aims to provide consumers with better protection when sharing their personal information with websites online. Dubbed the Consumer Privacy Bill of Rights, the proposal is generating a lot of discussion and has already garnered the support of internet superpowers such as Google, Microsoft, and Yahoo. One of the biggest areas the new bill focuses on is targeting, a practice that has become common in the marketing world.

The internet is a beautiful place for businesses, yet many users risk spoiling it because they fail to understand online ethics. With the EU/ACTA quickening the pace to clamp down online privacy, sharing and freedom of expression; these actions are now under the spotlight.With the EU/ACTA quickening the pace to clamp down online privacy, sharing and freedom of expression; these actions are now under the spotlight.

In this article, I’ll dive into my own interpretation of what each means and show how they’re very different. The biggest difference between the two is WHERE they happen, not so much how. However, do keep in mind that you really can get all of these tasks done without knowing the terms. The most important aspect is to know what should be done first, so I’ll go into the order of importance as well.

And here arrives another Great Irish Start Up. Bloggertone TV was honoured to meet Stephen Byrne of VenueOne (a recently [...]

Bloggertone TV meets Darragh Doyle to discuss a new Irish Online Community called WorldIrish.com. So what is WorldIrish.com? Okay in a nutshell it is a website aimed at mapping, connecting and entertaining Irish people around the world. An online community for Irish people and those who have any association or interest with Irishness. It is currently at BETA stage and is expected to officially launch in the summer of 2012.

In order to remain relevant in the business world, companies must take steps to relate to their potential clientele and loyal customers in a clear and effective manner, or in other words, find out exactly what your clients want to see in your email exchanges. Some types of email that works for other companies may not work for you and your audience.
In this article we discuss several keys to finding your niche in email marketing.

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …

There are, however, some considerations to keep in mind if you are planning to make the leap to the world of start-ups and entrepreneurship. In this article, I will explore some of these. Let’s discover how you can examine them and turn them to your advantage, and perhaps even get the edge on your competition when you do decide to turn that business dream into a reality.