Archive for the ‘online marketing’ Category

Marketers who attempt to calculate the ROI of their social media efforts tend to come away either confused or disappointed. On one hand, it’s very difficult to directly measure the return on investment of social media marketing, so marketers end up creating ‘soft’ metrics that attempt to quantify the value of a Facebook like or Twitter follower.

You have a great idea. You know it’s a money maker. You have the skills and talent. This could be your big break…The only problem is you’re broke. In the past, starting a new business venture was expensive. You had to create or buy inventory, and find retail space. Not to mention create a logo, marketing strategy, and payment/billing system.

Sometimes social media marketing feels like shouting into the void. Every business worth its salt is online, especially on Twitter. How do you get heard?

Matt Cutts recently announced plans to launch a ‘softer’ Google Panda update to help smaller businesses. What does this mean for you?

There are a number of creative digital marketing ideas small businesses can employ to market themselves without breaking the bank.

A company’s blog can be a great marketing tool to drive traffic to its website, build relationships and establish a brand voice. In order to benefit from your blog you need to attract and maintain a readership and engage people – this is easier said than done. Sometimes blogging can be like shouting at the top of your voice in a vacuum.

A common dilemma small businesses face is how they can allot some of their very limited budgets into a good marketing campaign with the risk of not getting a decent ROI.

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses.

If you’re managing an email list, better make sure it’s engaging, otherwise you’re just wasting your own and your customers time.

One of the biggest mistakes I observe day after day in entrepreneurships that are taking their first steps, is based on investing their extremely limited resources in advertising in order to generate their first clients and, consequently, future “possible” revenues.