Archive for the ‘online marketing’ Category

Sometimes social media marketing feels like shouting into the void. Every business worth its salt is online, especially on Twitter. How do you get heard?

Matt Cutts recently announced plans to launch a ‘softer’ Google Panda update to help smaller businesses. What does this mean for you?

There are a number of creative digital marketing ideas small businesses can employ to market themselves without breaking the bank.

A company’s blog can be a great marketing tool to drive traffic to its website, build relationships and establish a brand voice. In order to benefit from your blog you need to attract and maintain a readership and engage people – this is easier said than done. Sometimes blogging can be like shouting at the top of your voice in a vacuum.

A common dilemma small businesses face is how they can allot some of their very limited budgets into a good marketing campaign with the risk of not getting a decent ROI.

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses.

If you’re managing an email list, better make sure it’s engaging, otherwise you’re just wasting your own and your customers time.

One of the biggest mistakes I observe day after day in entrepreneurships that are taking their first steps, is based on investing their extremely limited resources in advertising in order to generate their first clients and, consequently, future “possible” revenues.

Adblock Plus is a bone of contention in the digital marketing world, but is its ‘bad’ rep deserved? Is Adblock Plus killing digital marketing?

Struggling with your content marketing strategy? Not sure how to take it to the next level? Afraid it’s never going to generate the right results?