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The adoption of mobile (smartphones/tablets) has changed the face of online marketing and ecommerce (Mobile Marketing and Mobile Commerce)

I recently had an interesting call with a client about whether or not they should build a “mobile app”. We discussed mobile website 101…

It can be really difficult to keep up to date with what’s happening in the internet marketing world. Here are my 5 internet marketing trends that I’m suggesting you (and your business) can definitely no longer afford to Ignore.

If there’s one thing that ties us all together, it’s ownership of a mobile phone. As smartphones become more or less the norm, the growth of mobile marketing is phenomenal, and its potential almost unknown. 6 billion people have mobile phones, which represents 87% of the world’s population.

The following post is a joint collaboration between Elish Bul-Godley (@elishbulgodley) and Neil Sisson (@neilsisson).  Not everyone can afford to hire a marketing consultant, [...]

It seems as if just about everyone has some type of mobile device these days – even young kids. According to a recent study, nearly 20% of 3rd graders have their own cell phones.

Some businesses seem to think SEO is an optional part of operating online – which it completely is – assuming you also think being found by potential clients online is also an optional part of your business.

In Hollywood, it’s “Lights, Camera, Action!”  In the digital age, it’s “Likes, Content, Analytics”.   Not everyone will be rushing to [...]

Conor Keppel and Ethan Cleary from the Irish Farmers Association have just launched a new app onto the market for Farmers, iFarm takes all the core information that a farmer needs and puts it onto their phone.

But when you’re slap-bang in the middle of the industry, it’s an even wiser idea to map out the potential digital futures well ahead of time and start warning the rest of what to expect. In my post today I will be presenting five potential digital futures based on some recent topical posts.