Let’s say a man is randomly handing out flyers in a park one Sunday afternoon. After politely looking at its [...]
Archive for the ‘Marketing Strategy’ Category
Brandfog has released a survey titled “2012 CEO, Social Media & Leadership Survey”. It makes for serious consideration for all CEO’s and C-Suite executives. They need to review their personal engagement strategy on social platforms. The results of the survey show clearly the online community believe companies with socially savvy leadership would benefit in today’s Web 2.0 world.
In his book Guerrilla Marketing, Jay Conrad Levinson defines low-cost, high-impact marketing. It’s all about time, energy, and imagination. By [...]
Do you ever get reminded of old ideas and instantly realize that with a modicum of dusting off or general tweaking that maybe you should revisit them?
In Hollywood, it’s “Lights, Camera, Action!” In the digital age, it’s “Likes, Content, Analytics”. Not everyone will be rushing to [...]
In a previous post entitled “If your company or brand went out of business, would anyone notice or care”, I spoke about what kills – and what makes – successful companies and brands. One of these was the idea that brands are created by “visionaries”, but throttled slowly into decline and death by “caretakers”. I wanted to expand that idea and thought – and give some examples of those who have done it. And ask what are you?
For many business owners, theirs is a service based business. Yet the marketing theory tends to focus on product-based businesses – the ability of consumers to taste, touch, see, smell a product. Services can be quite the reverse. If you deliver intangible services such as those by law firms, marketing consultants, management consultants, education providers and much more, then more than likely, you are almost selling the invisible.
These are a sample of some of the questions that have surfaced during the week as a follow-up to my Ford blog last week. What is MDEC and how can it best be used to enhance an online strategy? This was the most common question, along with could it be leveraged by small to medium business as well as large?
Walking through the High Street in my local town today I noticed yet another store up for sale. Going in to speak with the shop owner I heard again the sad tale of out of town shopping centres and online sales taking away the trade that used to be theirs.
Scott Monty, the Head of Social Media at Ford Motor Company must be very happy with how the company embraced the Social Business Strategy he and his digital team introduced. Along with Coca-Cola, Ford are blazing a trail for others to follow, in the online marketing space. Ford have launched a new Reality TV programme which is being broadcast on NBC TV