Archive for the ‘Marketing Strategy’ Category

Much of the business world has gotten so used to the comforts of the e-universe that they’ve forgotten the value of the traditional ways of business. One such oft-forgotten practice is the use of traditional mail.

If you are a small business or a freelancer looking for more online exposure then guest blogging is a great way to expand your content marketing strategy.

Many restaurant owners mention that they’re getting an influx of new customers due to efforts on Instagram, YouTube and the newest social media darling; Pinterest

One global goal in business (regardless of industry) is to produce a positively recognizable brand. How does one do this? For those of you that answered: “get out there and let yourself be known;” you’re right.

Don’t put off your marketing until you have time to deal with it. There’s no time more important to market than right now.

While you may have never taken the perp walk yourself, you can use it to boost your bottom line. Hang in here with me for a minute; it’s not as crazy as it seems.

In today’s unpredictable market, you have to seek alternative advertising platforms that won’t inundate the consumer, shut down the next day or skyrocket in price. Aside from the obvious merit of search engine advertising and optimization for your small business, here are eight creative and affordable ways to advertise your small business and cement your brand in the public’s consciousness.

Welcome to our very first #TYBspotlight where we feature David Glynn who is responsible for Sales & Marketing at the McWilliam Park Hotel. In this interview David talks about being named the ‘Best Hotel in Mayo’, the Irish hotel sector – and how online and social media are contributing to their success.

Call monitoring services like recording and speech analytics provides businesses with the data they need to monitor and improve the customer experience.

Social media marketing is one way companies reach out and connect with their customers in an attempt to build brand loyalty and advertise new products. Take a look at these six companies that know how to use social media to its fullest and see how you can do the same in your social media campaigns.