Archive for the ‘Marketing Strategy’ Category

In the past, when Google has tweaked its search algorithm a good number of website owners have gone into panic mode because they suddenly found themselves buried at the bottom of search results

In this post I’m going to share a number of usability and conversion rate optimization tools that will help you start to move your conversion rates in the right direction. Some of these tools are free and others are paid, although the paid ones aren’t too expensive.

Looking for the best monetization strategy to skyrocket your online business? Then affiliate marketing mustn’t be overlooked. Check out these helpful tips.

With 2014 approaching quickly, the last few weeks of the year are the perfect time to step back and take stock of your marketing campaigns. If you’re looking for a way to improve your marketing skills, here are some ideas to get you started.

This very public argument could change the way you handle a reputation management crisis for your clients.

High street retailers are increasingly pressured with rising rental costs, high tax charges and staffing concerns. That’s before we even mention the weather! When you are trading in a fixed environment, your goal is to bring customers to you – to make a positive impression (you and products) so that they will purchase. But the process can be time-inefficient, costly and staff dependent.
This post contains 100 tips to help high street retailers set up, manage and profit with an e-commerce (online) store.

Without a strategic vision, plan, goals and digital strategy in place, jumping straight into a digital marketing campaign, is destined […]

In recent years the use of text messaging (or SMS) has grown in marketing circles — and for good reason. It’s essentially the one channel that people are 100 percent attached to and won’t likely ignore. So we thought we’d highlight some key tips and strategies for reaching people effectively on their phones.

Are we expecting too much too soon from Social Media, C-Suite Executives, Senior Management, Marketers and business in general.

Content curation is one of the best ways to make you a niche leader, but did you know that it can also engage your audience? This explains the why and how