Archive for the ‘Marketing Strategy’ Category

SMS Marketing is a relatively new concept in the world of digital marketing, compared to email marketing anyway. Since email usage became common place in 1993 there have been marketing companies trying taking advantage of email marketing as a method of reaching potential customers.

Here is a simple, 11-step process for successfully conducting focus groups to achieve your team or organization’s objective.

A common dilemma small businesses face is how they can allot some of their very limited budgets into a good marketing campaign with the risk of not getting a decent ROI.

Case studies are frequently an aspect of successful marketing campaigns. They play a pivotal role in boosting potential customer confidence, primarily because customers enjoy hearing success stories of how the product worked for others.

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses.

If you’re managing an email list, better make sure it’s engaging, otherwise you’re just wasting your own and your customers time.

There are a lot of different ways to make money either directly or indirectly from a blog, but using a blog to promote services is often an overlooked option.

One of the biggest mistakes I observe day after day in entrepreneurships that are taking their first steps, is based on investing their extremely limited resources in advertising in order to generate their first clients and, consequently, future “possible” revenues.

Struggling with your content marketing strategy? Not sure how to take it to the next level? Afraid it’s never going to generate the right results?

Marketing is king. It is a multi-million dollar industry, in which companies invest in whole teams and departments to drive their brand and advertising campaigns forward.