Archive for the ‘Marketing Strategy’ Category

Many charitable and nonprofit groups would agree that despite the nobility behind their respective advocacies, their groups aren’t immune to problems. If for anything they are just like every business in the sense that they too stumble upon setbacks before, during, and after executing projects.

Are you launching a new product? Here are a few things to consider to make the most out of this launch

Content marketing is on the rise, and in 2014 you may be looking to finally take advantage of content marketing to better advertise your business.

There are plenty of good practices and habits out there that online marketing folks would do well to heed and explore. Here are a few…

Journalists are always hunting for a good story. If you can make it easy for them, then they might decide your story is worth covering.

With a single login, the right campaigns for your business will be at your finger tips so you never miss a chance to connect with people in the places that matter most. Send newsletters and announcements, promote and register events, get feedback, and run offers and promotions that reach your audience and can help you do more business.

When it comes to social media, Tumblr isn’t on top of the list of social networking sites needed for business. But one of the reasons why you need to know your market is to determine which social networking platform can effectively reach them.

Gamification isn’t the newest thing in marketing, but it’s a proven technique. See how and why you should try it out for your business.

This article attempts to remove all the guesswork and hard work required for selecting the right digital marketing tool for your business – and it all begins with your website.

Starting your very own business has never been easier today, thanks to the Internet. There’s no need to take out big loans, find investors, look for prime real estate, or hire a lot of employees when you can set up an online store that you can run by yourself with a minimal hosting fee.