Archive for the ‘Marketing Strategy’ Category

Big data can turn marketing from a cumbersome, mysterious beast into a nimble analytical tool that can anticipate the outcome of campaigns as well as customer needs, and change on a dime to suit demand.

If you want to rise above the hordes and persuade journalists to take you seriously, you have to be strategic in how you approach them.

Google + may not be the first platform you think of when creating a social media strategy. But if you’re overlooking this form of content distribution, you’re likely damaging your search rankings and, consequently, your potential profits.

Business is business. As they say, “Out with the old, in with the new” and you might just find out the secrets to selling without being sold out.

With so many options for project management, comparing the best can be tough. Take a look at the features you care most about—customizability, features, and cost—to determine the best fit for your needs and wallet.

CRM (customer relationship management) is a system which processes all the actions into a contact database system which both hands back the power to you, and simplifies your sales and marketing operation.

Content marketing is big business, with the industry experiencing significant growth over the past year. Brands of all sizes are […]

If we look closely enough, TV shows can actually teach us some tricks about marketing.

The goal of every email marketing campaign is to creative positive brand image and to make potential clients pay attention to your message.

With the news of Hostess Brands closing down last year, hordes of people raided the shelves for what was clearly […]