Some people are of the opinion that blogging has limited use for their business, some don’t see the need for it at all, others see it as useful for improving SEO and with good calls to action, believe it capable of delivering increased sales. However, blogging (and other social media tools) can do so much more for your business than driving people to your website through improved Search Engine Optimisation.
Archive for the ‘Marketing Strategy’ Category
In this article, I’ll dive into my own interpretation of what each means and show how they’re very different. The biggest difference between the two is WHERE they happen, not so much how. However, do keep in mind that you really can get all of these tasks done without knowing the terms. The most important aspect is to know what should be done first, so I’ll go into the order of importance as well.
So, just how do you make a connection with people if you or your customers don’t particularly like the web?
Well, as time and industry have moved on it may cost you more but some of the businesses I’ve spoken with strongly believe in and practice some of the following
In a world gone mobile less is more. “Think big” is being replaced by “think small”. Businesses need to remember the very nature of a mobile device when planning their mobile marketing campaigns in order to reach their market successfully.
In order to remain relevant in the business world, companies must take steps to relate to their potential clientele and loyal customers in a clear and effective manner, or in other words, find out exactly what your clients want to see in your email exchanges. Some types of email that works for other companies may not work for you and your audience.
In this article we discuss several keys to finding your niche in email marketing.
The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …
There are, however, some considerations to keep in mind if you are planning to make the leap to the world of start-ups and entrepreneurship. In this article, I will explore some of these. Let’s discover how you can examine them and turn them to your advantage, and perhaps even get the edge on your competition when you do decide to turn that business dream into a reality.
It has yielded valuable insight when designing for Point-of sale, Web pages, Publishing and Visual Merchandising. Why not apply the valuable common sense rules of engagement observed through eye-tracking research when designing your next event backdrop, stall, POS display or exhibition stand?
The digital landscape is changing. The search engines, social mediaand advertising as we know it, are going to require a whole new game, new set of rules and possibly a script. Confused? I’m talking about the era of social celebrities.
So, you’ve taken the plunge and decided to go into business? You’ve got great ideas, started to put the plans together and possibly even spotted a premises you’d like to trade from. But have you thought about the business name, really thought about it?