Archive for the ‘Marketing Strategy’ Category

After a few weeks of starting your online business, you realize that guest blogging is the next big content marketing […]

When those algorithms change, it can send some code breakers back to square one — and that’s exactly what’s happening with the Penguin 4 update.

Advertising a phone number will generate more incoming leads, and high quality leads, which will leads to more successful sales conversations.

7 Solid Reasons Why Market Competition Is Good For Small Businesses

Zappos.com realized very early on that their business should revolve around two different (but still intertwining) core values – culture and service.

Here are the top 5 strategies that successful small businesses do to remain afloat in the initial years and build a vast clientele as time goes by.

What is marketing automation? Marketing automation is a category of software. It streamlines, automates and measures marketing tasks. It can help operate marketing tasks more efficiently.

Deciding on how best to use social media for B2B can be challenging. In an effort to explain how social media can be used, I’d like to draw your attention to a recent Irish example that I’m actively involved with, the National Software Centre.

Importance of including a SWOT analysis in your marketing plan. How SWOT analysis can help you identify the differentiators easily and help you pitch better

It has never been so easy to publish and it has never been so easy to find the right audience for your words. In this post, you’ll find out about publishing platforms for ebooks and how to use social media to find an audience.