Companies and businesses should devote more time and effort into this endeavor to garner additional contacts and boost their visibility both online and offline. The following are a few tips to help get you started in obtaining more referrals.
Archive for the ‘Marketing Strategy’ Category
“You cannot win a race by standing still”. When you see it written down it looks really obvious, and yet so many businesses and brands do end up trying to compete by standing still. This article explores why companies fall into this trap, and offers some tips on how to ensure that you do not try and compete by standing still.
URL shorteners allow recipients of your print materials to be engaged with your business website! Read this post to learn how to do it with your site.
In this indepth post I’m going to explore what this tool and Penguin mean for your website, how its changed the landscape of SEO, why who you choose to conduct your company’s SEO efforts is now critically important; negative SEO and what that means for your business and how, when and why you would use the tool should you need to.
Are the C-Suite executives unable to comprehend the obvious business benefits that online marketing brings?
Increase customer engagement & audience participation in your face-to-face events and experiential marketing using these innovative event ideas & formats
Personal branding is very much like a way of marketing yourself to the public. The social media you converse with everyday is basically building your brand and letting the whole world know what you represent, what people can expect, and what core values you have.
One of the biggest challenges a marketer faces is to produce content that will ultimately help drive sales. Content can take many forms, from blog posts to videos, infographics to podcasts, and beyond. However the key is always to provide great content. Content that your prospects and customers alike will find valuable. Content that will encourage prospects to buy, and customers to buy again.
I read an article just today where it was confirmed that Facebook are currently testing a new feature that – in my opinion – may become as popular and ubiquitous as the ‘Like’ button. This feature is the ‘Want’ button, and is a way for users to announce their desire or interest in a particular product or service within the walls of the social network. The ‘Want’ button should function in the same way as the Like button. If you ‘want’ a product, you hit the button in much the same way as you hit ‘Like’ to publicly announce your approval or admiration for a particular status update.
B2B online marketing and networking is a different animal from B2C. It requires a subtler set of strategies and often […]