Archive for the ‘Marketing Strategy’ Category

Starting your very own business has never been easier today, thanks to the Internet. There’s no need to take out big loans, find investors, look for prime real estate, or hire a lot of employees when you can set up an online store that you can run by yourself with a minimal hosting fee.

Digital Marketing is still relatively new, only emerging in the current disruptive “digital age”.  The 2014 Marketing Score Report by PR […]

Online marketing trends have already moved at breakneck speed for too many businesses. Yes, it can be a challenge to keep up but the internet has become that important and know-how so freely available – that not knowing and not doing are no longer excusable. To help those businesses that want to stay ahead – I have listed my top 6 online marketing trends for 2014.

Google Analytics is a great platform where businesses can track and see exactly how the customers are engaging with their products or services.

In the past, when Google has tweaked its search algorithm a good number of website owners have gone into panic mode because they suddenly found themselves buried at the bottom of search results

In this post I’m going to share a number of usability and conversion rate optimization tools that will help you start to move your conversion rates in the right direction. Some of these tools are free and others are paid, although the paid ones aren’t too expensive.

Looking for the best monetization strategy to skyrocket your online business? Then affiliate marketing mustn’t be overlooked. Check out these helpful tips.

With 2014 approaching quickly, the last few weeks of the year are the perfect time to step back and take stock of your marketing campaigns. If you’re looking for a way to improve your marketing skills, here are some ideas to get you started.

This very public argument could change the way you handle a reputation management crisis for your clients.

High street retailers are increasingly pressured with rising rental costs, high tax charges and staffing concerns. That’s before we even mention the weather! When you are trading in a fixed environment, your goal is to bring customers to you – to make a positive impression (you and products) so that they will purchase. But the process can be time-inefficient, costly and staff dependent.
This post contains 100 tips to help high street retailers set up, manage and profit with an e-commerce (online) store.