Zappos.com realized very early on that their business should revolve around two different (but still intertwining) core values – culture and service.
Archive for the ‘Marketing Strategy’ Category
Here are the top 5 strategies that successful small businesses do to remain afloat in the initial years and build a vast clientele as time goes by.
What is marketing automation? Marketing automation is a category of software. It streamlines, automates and measures marketing tasks. It can help operate marketing tasks more efficiently.
Deciding on how best to use social media for B2B can be challenging. In an effort to explain how social media can be used, I’d like to draw your attention to a recent Irish example that I’m actively involved with, the National Software Centre.
Importance of including a SWOT analysis in your marketing plan. How SWOT analysis can help you identify the differentiators easily and help you pitch better
It has never been so easy to publish and it has never been so easy to find the right audience for your words. In this post, you’ll find out about publishing platforms for ebooks and how to use social media to find an audience.
Using a lot of adjectives and adverbs in your marketing copy can literally kill the impact of ‘idea’ or ‘message’ that it carries.
A well-curated blog can establish a business’ position as an industry leader while simultaneously telling its unique story and developing intimate relationships with customers, all without a single phrase of marketing jargon.
Whenever Steve Jobs had something to say, people listened—at least for much of his career in business—and for good reason.
To earn trust and acceptance online, you will have to be either an established person on the web, or one of their own. For this, you will need a persona.