Archive for the ‘Marketing Strategy’ Category

One global goal in business (regardless of industry) is to produce a positively recognizable brand. How does one do this? For those of you that answered: “get out there and let yourself be known;” you’re right.

Don’t put off your marketing until you have time to deal with it. There’s no time more important to market than right now.

While you may have never taken the perp walk yourself, you can use it to boost your bottom line. Hang in here with me for a minute; it’s not as crazy as it seems.

In today’s unpredictable market, you have to seek alternative advertising platforms that won’t inundate the consumer, shut down the next day or skyrocket in price. Aside from the obvious merit of search engine advertising and optimization for your small business, here are eight creative and affordable ways to advertise your small business and cement your brand in the public’s consciousness.

Welcome to our very first #TYBspotlight where we feature David Glynn who is responsible for Sales & Marketing at the McWilliam Park Hotel. In this interview David talks about being named the ‘Best Hotel in Mayo’, the Irish hotel sector – and how online and social media are contributing to their success.

Call monitoring services like recording and speech analytics provides businesses with the data they need to monitor and improve the customer experience.

Social media marketing is one way companies reach out and connect with their customers in an attempt to build brand loyalty and advertise new products. Take a look at these six companies that know how to use social media to its fullest and see how you can do the same in your social media campaigns.

According to studies, there will soon be more people who use their mobile devices than people who use their desktop or laptop computers. This is why internet marketers start to shift their focus from computer advertising to mobile advertising. Too many people are going online using their mobile device and it would be a shame not to use this to improve your business.

When someone is trying to sell their business they must effectively communicate important details to a prospective customer. Knowing what information the potential buyer wants to see is essential.

Yes, yes, content marketing is king! But, let’s face it, if you’re a business owner, franchisee, distributor or all around busy person, you don’t have time to focus on anything else other than getting your business going, let alone stay on top of content for an online marketing strategy!