Bloggertone

Over the last few years, we have seen the influence and power of blogs grow and grow. Some have become huge media properties in their own right such as Huffington Post, TechCrunch and Mashable. In every industry, category and topic there are a multitude of blogs specializing in comment, knowledge and advice on the topic.

The one tiny change that increased sales, referrals, and my own income! Unfortunately, I could have saved thousands of dollars & several years of frustration because the “secret” that I discovered had nothing to do with the tools I was using & everything with my understanding of what marketing a small business really is.

Why should people buy from your company? Sure, you’ll need to have a mix of compelling offers, superior service, value for money, easy access and so forth. But increasingly that’s not enough. Your company may need a ‘personal’ credibility boost to win more business.

Apple’s latest multimedia powerhouse is expected to be on the public shelves any day now, so let’s take a look at how the iPad 3 could potentially change email marketing.

If your company or brand went out of business would anyone notice? Honest answer? One of the most important questions any company or brand should ask itself is: if your company went out of business, would anyone really notice or care?

Search engine optimisation (SEO) is a really hot topic at the moment. In fact, even in the midst of a social media generation focussed on Facebook, Twitter et al, businesses still realise that search, and being found on Google, is of paramount importance in terms of succeeding and performing online.

According to Wikipedia “Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases”. That’s a great description but how do you decide on how to get the most bang for your content marketing buck? From the simple to the sophisticated, here are 10 suggestions that I know will work well.

While it might be easy enough to understand how B2C could use Pinterest to showcase their products, the manufacturing process, the ingredients, the lifestyle around the products etc., figuring out how to use it for B2B requires a little more thought….

Email marketing has been with us longer than the most popular social networks, yet among many businesses – particularly smaller or new businesses, a facebook page or twitter account comes before emarketing even though it’s a proven means of effective communication. If you’re not e-marketing, here are ten years you should be!

There have also been studies that suggest that increasingly consumers are looking more and more to independent sources, like online reviews and expert bloggers, for advice on what products and brands to chose with their increasingly limited budgets. The premise being that they see advertising as making overblown and exaggerated claims.