Archive for the ‘Marketing Strategy’ Category

Net Promoter Score, also known as NPS, is a relatively new marketing tool that savvy companies are adding to their strategic marketing metrics. It works on a simple enough premise, that essentially all your customers can be classified into one of three categories.

List building; it’s central to online marketing success. If you’re leaving it somewhat to chance let’s lay out, in simple terms, the strategies that are proven winners.

If you could give one piece of advice to bloggers that would help them grow their online presence or just stand out online, what would it be?

The Dublin Hardware Hackathon, the first of it’s kind, attempted to follow in the footsteps of numerous successful software hackathon events that had previously taken place. The concept of a hackathon is that a weekend location is found, and promoted to the relevant community.

When we first start out in business we perform research or at least should and we list the very important keys to our business to give us guidance and understanding of what we need to say and write for our marketing. As the business grows, we can lose our way and forget these points, especially if everything is going well. As soon as new competition comes into the picture, we need to reassess the situation and use these points below to stabilise the business and change direction.

The Tweak Your Biz Title Generator is free, simple to use, generates lots of possible titles based on your keywords and is proving to be very popular.

There’s a phrase I’ve heard a few times: “As worthless as yesterday’s Racing Form.” If you’ve never been initiated to the […]

While the world of digital provides endless opportunities for brands to reach their target audience, there’s nothing quite like the […]

Here are the top 7 mistakes people make most often when using SMS marketing.

Here’s a quick look at some of the best marketing strategies that you can follow to give your gym an edge over its competitors. And they don’t have to just apply to gyms as they can be adapted to apply to any service business.