Archive for the ‘Marketing Strategy’ Category

Sometimes social media marketing feels like shouting into the void. Every business worth its salt is online, especially on Twitter. How do you get heard?

When you’re operating a consumer electronics retail store, or any other store for that matter, accounting, customer service, purchasing and stocking are just a few of your competing priorities in a typical day. This leaves less time and resources for in-store marketing.

There are a number of creative digital marketing ideas small businesses can employ to market themselves without breaking the bank.

Organizing an awards program removes the traditional marketing message of “Look at me!” and puts the focus on the consumers. It’s all about learning what they want and promoting what they can offer.

Knowing that social media is a wonderful marketing tool, and actually leveraging it to your advantage are two very different things.

SMS Marketing is a relatively new concept in the world of digital marketing, compared to email marketing anyway. Since email usage became common place in 1993 there have been marketing companies trying taking advantage of email marketing as a method of reaching potential customers.

Here is a simple, 11-step process for successfully conducting focus groups to achieve your team or organization’s objective.

A common dilemma small businesses face is how they can allot some of their very limited budgets into a good marketing campaign with the risk of not getting a decent ROI.

Case studies are frequently an aspect of successful marketing campaigns. They play a pivotal role in boosting potential customer confidence, primarily because customers enjoy hearing success stories of how the product worked for others.

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses.