Archive for the ‘Marketing Strategy’ Category

If you are a retailer, then knowing how your buyers think is imperative to your business. Knowing how you think is also imperative. This post highlights seven honest retail insights from both retailers and consumers with some examples and questions to influence honest thinking in relation to a retail selling strategy.

If the many entrepreneurial success stories of recent years have convinced you to strike out on your own and set up online: congratulations, there’s no time like the present.

Isn’t it time we got off of our marketing bandwagons and decided to take an unbiased look at social media from a customer’s perspective? Think of the brands that YOU follow on social media and why. Tons of reasons why, right?

Your email list is your most important marketing asset. With these five proven strategies you can build rapidly yours today.

A decade ago TV advertising was seen as the crème de la crème of marketing. If your ad was on the TV and you could sit back and watch the money roll in.

If you are amongst those who have passion and determination, but lack massive funds to support your small sized business, then the following marketing ideas are worthwhile.

Millennials are difficult to connect with, capture attention, impress, convince and entertain. They are, however, highly engaged with the content that they choose to view. This means that the creation of engaging, targeted content is essential when dealing with this complex demographic.

When it comes to marketing, in all of its various forms, there is nothing more important than the audience. If you don’t know how to cater for the people that you are reaching out to, then you’re never going to achieve success.

Google Analytics is an awesome piece of software that lets you see what is happening on your website. We can use this data to optimize the site and make it user friendly in order to generate more profits.

Planning and executing a local marketing campaign is essential if you want to drive more sales to your store. Discover the most effective local marketing techniques.