From a position of leadership, you must take charge and pursue strategic actions that put your marketing team on track. Here are a few practical things you may consider:
Archive for the ‘Marketing Strategy’ Category
Profile your most profitable customers, visualize their journey, and put in place processes that best meet their preferences with predictive analytics.
In marketing, content is king. Creating engaging content means producing articles that include thought-provoking and shareable visual content.
When brands make a choice between online and offline marketing, they risk losing the benefits of the other marketing options. Here are a few tips to help you sync your online and offline marketing efforts.
Geolocation is the next big thing. And much like the long-held battle cry in real estate – location, location, location! – it too should be a cog in your marketing efforts.
Here are eight common marketing errors that entrepreneurs make in their first year – learn from these to help you build a better business.
If you are trying to advance in your career in marketing, you need to have a dynamic resume that is going to grab attention and spark the interest of potential employers.
Whatever size your business or line of work you’re in, there’s a pretty good chance you’re marketing to Millennials.
To make sure you survive your first year in business, here are seven things you should remember
The access and integration that come with this new wave of creative marketing are leading to success for new and established companies.