Importance of including a SWOT analysis in your marketing plan. How SWOT analysis can help you identify the differentiators easily and help you pitch better
Archive for the ‘Marketing Strategy’ Category
It has never been so easy to publish and it has never been so easy to find the right audience for your words. In this post, you’ll find out about publishing platforms for ebooks and how to use social media to find an audience.
Using a lot of adjectives and adverbs in your marketing copy can literally kill the impact of ‘idea’ or ‘message’ that it carries.
A well-curated blog can establish a business’ position as an industry leader while simultaneously telling its unique story and developing intimate relationships with customers, all without a single phrase of marketing jargon.
Whenever Steve Jobs had something to say, people listened—at least for much of his career in business—and for good reason.
To earn trust and acceptance online, you will have to be either an established person on the web, or one of their own. For this, you will need a persona.
When launching a new product, it’s important to understand your business’s unique SEO needs, hire the right consultant, and communicate effectively to achieve the best possible business results
Tips for business owners on how to outsource their content writing needs: where to start and how to handle a freelance writer.
Video is more likely to land on the first page of search engine results, and it’s clear that video can be a serious traffic and sales booster for your small business.
I recently had an interesting call with a client about whether or not they should build a “mobile app”. We discussed mobile website 101…