Archive for the ‘Marketing Strategy’ Category

With web-based software-as-a-service available for a low-cost monthly subscription, knowledgebase software isn’t a huge investment. But it is still an investment and, as for any business expenditure, you want to ensure you are getting the most value for your money.

Tips and reasons for creating a social media policy for your employees.

Do you have a business blog? After a slow start, blogging spread rapidly during 1999 and has continued to grow significantly in the years following. Nowadays “companies who blog fifteen times per month generate five times more traffic” and “B2B companies that blog one or two times per month generate 70% more leads than those that don’t”

There are an estimated 50 million new websites added each year and there are many hundreds of new generic top-level domains that are being rolled out during 2014, so it is potentially good news in terms of choice but for many, their search can still end in frustration when they discover that the domain name they wanted is no longer available.

A brand name can make or break a business. Choose a weak, unmemorable name and even a revolutionary product can flop. Would America Online have succeeded if it kept its original name, Quantum Computer Services? It’s a pretty safe bet that Google wouldn’t have caught on if it called itself BackRub, as it did in 1996.

Are you a local business with a tight budget? Then here are tips for you that can help you promote within a tight budget

How to strategize your social media plan to get the most out of your social media marketing efforts. from the used car sales process

With integrated marketing, you make sure that your brand wastes no opportunity, time or place to reach out to a prospective customer.

In order to attract long-term and high paying B2B clients, you need to boost your brand image. Here are 7 ways you can do that effectively.

With new Google Shopping being introduced for users, eCommerce merchants can create higher quality traffic for their online stores.