Archive for the ‘Marketing Strategy’ Category

How can you write content that will make your business stand out, if you’re doing the same thing as everyone else? It’s easy to give in to the temptation to rest on your laurels and think that everyone knows what you do.

Digital interactives are here to stay, there’s no doubt it. It’s time for digital markets to fuss up and get used to them.

If you are a retailer, then knowing how your buyers think is imperative to your business. Knowing how you think is also imperative. This post highlights seven honest retail insights from both retailers and consumers with some examples and questions to influence honest thinking in relation to a retail selling strategy.

If the many entrepreneurial success stories of recent years have convinced you to strike out on your own and set up online: congratulations, there’s no time like the present.

Isn’t it time we got off of our marketing bandwagons and decided to take an unbiased look at social media from a customer’s perspective? Think of the brands that YOU follow on social media and why. Tons of reasons why, right?

Your email list is your most important marketing asset. With these five proven strategies you can build rapidly yours today.

A decade ago TV advertising was seen as the crème de la crème of marketing. If your ad was on the TV and you could sit back and watch the money roll in.

If you are amongst those who have passion and determination, but lack massive funds to support your small sized business, then the following marketing ideas are worthwhile.

Millennials are difficult to connect with, capture attention, impress, convince and entertain. They are, however, highly engaged with the content that they choose to view. This means that the creation of engaging, targeted content is essential when dealing with this complex demographic.

When it comes to marketing, in all of its various forms, there is nothing more important than the audience. If you don’t know how to cater for the people that you are reaching out to, then you’re never going to achieve success.