In this post I’m going to share a number of usability and conversion rate optimization tools that will help you start to move your conversion rates in the right direction. Some of these tools are free and others are paid, although the paid ones aren’t too expensive.
Archive for the ‘market research’ Category
Your website is getting a good number of visitors from multiple sources and you are expecting a massive rise or at least a slight uptick in the number of conversions. But sadly speaking nothing of that sort really happens.
When someone is trying to sell their business they must effectively communicate important details to a prospective customer. Knowing what information the potential buyer wants to see is essential.
Business is business. As they say, “Out with the old, in with the new” and you might just find out the secrets to selling without being sold out.
Your SEO consultant may be killing your business. Use these 10 warning signs to understand if the consultant is doing more harm than good.
What can a marketer learn from a salesman about defining target audience and defining the complete buyer persona?
You know what, I’m not going to pretend that I’m the most knowledgeable person in the world when it comes to running a business and being an entrepreneur in general. I’m certainly not. But since I have some experience as a business owner and I’ve been through the whole process of dealing with business start-up issues, I think I can shed some light on the topic.
Today, consumerism is rife. The more affluent countries partake in the retail experience almost daily. But is the rate of consumerism a route to hell? Is the ‘want mentality’ ruining us as a society? This post takes a look at the power of consumption in contemporary society.
Every day people come up with new ideas for business, some will remain a dream whereas others will become a reality. Aileen Rogers of Ready Girls is one of those people who took her idea from concept through to a product which currently retails through a large number of pharmacies here in Ireland and through her website also. It took time to bring the product to market but hers is a story that proves when an idea is right, with the right planning, assistance and sheer hard work you can deliver the goods.
I’ve interviewed Aileen as I think hers is a story worth sharing whatever stage of the business journey you’re on.
B2B online marketing and networking is a different animal from B2C. It requires a subtler set of strategies and often […]