With a well-defined strategy and realistic goals stemming from a deep understanding of content marketing, you’ll know where to start, what to look for – and what to measure.
Archive for the ‘market research’ Category
push notifications associated with apps gives you even more power and flexibility. As a quick review, Push notifications are short messages that are sent to the main screen of a mobile device. Users need to approve the receipt of push notifications for any app that sends them—and while that may seem like a stumbling block, it is, in fact, their first selling point.
With web-based software-as-a-service available for a low-cost monthly subscription, knowledgebase software isn’t a huge investment. But it is still an investment and, as for any business expenditure, you want to ensure you are getting the most value for your money.
Memes are the modern day equivalent to the observation that imitation is the sincerest form of flattery. Whilst it appears the term “meme” was first defined by a scientist called Richard Dawkins back in the 1970’s, memes have really gained some traction and popularity over the last few years.
Here is a simple, 11-step process for successfully conducting focus groups to achieve your team or organization’s objective.
Case studies are frequently an aspect of successful marketing campaigns. They play a pivotal role in boosting potential customer confidence, primarily because customers enjoy hearing success stories of how the product worked for others.
One of the biggest mistakes I observe day after day in entrepreneurships that are taking their first steps, is based on investing their extremely limited resources in advertising in order to generate their first clients and, consequently, future “possible” revenues.
In this post I’m going to share a number of usability and conversion rate optimization tools that will help you start to move your conversion rates in the right direction. Some of these tools are free and others are paid, although the paid ones aren’t too expensive.
Your website is getting a good number of visitors from multiple sources and you are expecting a massive rise or at least a slight uptick in the number of conversions. But sadly speaking nothing of that sort really happens.
When someone is trying to sell their business they must effectively communicate important details to a prospective customer. Knowing what information the potential buyer wants to see is essential.