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But when you’re slap-bang in the middle of the industry, it’s an even wiser idea to map out the potential digital futures well ahead of time and start warning the rest of what to expect. In my post today I will be presenting five potential digital futures based on some recent topical posts.

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …

It has yielded valuable insight when designing for Point-of sale, Web pages, Publishing and Visual Merchandising. Why not apply the valuable common sense rules of engagement observed through eye-tracking research when designing your next event backdrop, stall, POS display or exhibition stand?

It is with a hypocritical tear in my eye, that I write the final list post I shall ever write as both an ode and “sayanora” to playing it safe – Five reasons you shouldn’t use a list in your post:

In last month’s post, I discussed the thought process of B2C (Business to Consumer) customers. Today, we’re going to look at how B2B (Business to Consumer) customers think.

At its simplest segmentation is getting more data on your customers so you can better target them based on their likes and dislikes.

If I had a euro for every person I’ve spoken to over the last ten years who thought that B2B [...]

I was inspired by the question: “What are the best free resources for a startup?” to organize a list of free resources for small businesses. Here’s the list broken up by category…

Do you want to know what the right price is for your product or service? If I could write an app for calculating that, I’d be a rich woman, because everybody would want it!

Selling on the Internet is an ideal situation; I mean, all those potential shoppers searching in cyber-shopper heaven, and you don’t need to lift a finger. You’re happy with your glass…