Archive for the ‘market research’ Category

Memes are the modern day equivalent to the observation that imitation is the sincerest form of flattery. Whilst it appears the term “meme” was first defined by a scientist called Richard Dawkins back in the 1970’s, memes have really gained some traction and popularity over the last few years.

Here is a simple, 11-step process for successfully conducting focus groups to achieve your team or organization’s objective.

Case studies are frequently an aspect of successful marketing campaigns. They play a pivotal role in boosting potential customer confidence, primarily because customers enjoy hearing success stories of how the product worked for others.

One of the biggest mistakes I observe day after day in entrepreneurships that are taking their first steps, is based on investing their extremely limited resources in advertising in order to generate their first clients and, consequently, future “possible” revenues.

In this post I’m going to share a number of usability and conversion rate optimization tools that will help you start to move your conversion rates in the right direction. Some of these tools are free and others are paid, although the paid ones aren’t too expensive.

Your website is getting a good number of visitors from multiple sources and you are expecting a massive rise or at least a slight uptick in the number of conversions. But sadly speaking nothing of that sort really happens.

When someone is trying to sell their business they must effectively communicate important details to a prospective customer. Knowing what information the potential buyer wants to see is essential.

Business is business. As they say, “Out with the old, in with the new” and you might just find out the secrets to selling without being sold out.

Your SEO consultant may be killing your business. Use these 10 warning signs to understand if the consultant is doing more harm than good.

What can a marketer learn from a salesman about defining target audience and defining the complete buyer persona?