Bloggertone

You know what, I’m not going to pretend that I’m the most knowledgeable person in the world when it comes to running a business and being an entrepreneur in general. I’m certainly not. But since I have some experience as a business owner and I’ve been through the whole process of dealing with business start-up issues, I think I can shed some light on the topic.

Today, consumerism is rife. The more affluent countries partake in the retail experience almost daily. But is the rate of consumerism a route to hell? Is the ‘want mentality’ ruining us as a society? This post takes a look at the power of consumption in contemporary society.

Every day people come up with new ideas for business, some will remain a dream whereas others will become a reality. Aileen Rogers of Ready Girls is one of those people who took her idea from concept through to a product which currently retails through a large number of pharmacies here in Ireland and through her website also. It took time to bring the product to market but hers is a story that proves when an idea is right, with the right planning, assistance and sheer hard work you can deliver the goods.

I’ve interviewed Aileen as I think hers is a story worth sharing whatever stage of the business journey you’re on.

B2B online marketing and networking is a different animal from B2C. It requires a subtler set of strategies and often [...]

It seems as if just about everyone has some type of mobile device these days – even young kids. According to a recent study, nearly 20% of 3rd graders have their own cell phones.

But when you’re slap-bang in the middle of the industry, it’s an even wiser idea to map out the potential digital futures well ahead of time and start warning the rest of what to expect. In my post today I will be presenting five potential digital futures based on some recent topical posts.

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …

It has yielded valuable insight when designing for Point-of sale, Web pages, Publishing and Visual Merchandising. Why not apply the valuable common sense rules of engagement observed through eye-tracking research when designing your next event backdrop, stall, POS display or exhibition stand?

It is with a hypocritical tear in my eye, that I write the final list post I shall ever write as both an ode and “sayanora” to playing it safe – Five reasons you shouldn’t use a list in your post:

In last month’s post, I discussed the thought process of B2C (Business to Consumer) customers. Today, we’re going to look at how B2B (Business to Consumer) customers think.