Bloggertone

Lucy Masterson is a renowned marketing consultant who gave up her job to ensure that many other Irish people find employment. She founded Hireland at the kitchen table with Michael Killeen of Dialogue Marketing.

Conor Keppel and Ethan Cleary from the Irish Farmers Association have just launched a new app onto the market for Farmers, iFarm takes all the core information that a farmer needs and puts it onto their phone.

Mike has been recently appointed by the European Commission to an expert group to advise on how a switch to e-procurement that could save between €50bn and €70bn across Europe every year. The European Commission has recognised Mike as an expert in the field of e-procurement.

According to Wikipedia “Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases”. That’s a great description but how do you decide on how to get the most bang for your content marketing buck? From the simple to the sophisticated, here are 10 suggestions that I know will work well.

This week I was delighted to get the opportunity to talk to Niall Harbison from social media agency Simply Zesty. They’ve been in the news recently as the business has been sold to UTV media but it looks like there will be no slowing down for Niall who as well as being one of the co-founders of Simply Zesty and working in the agency writes at least two blog posts a day.

Always on the lookout for interesting Entrepreneurs to speak with and learn from, I hooked up with Sean O’Sullivan to find out more about his business ventures and what he has been up to recently. Sean, who is credited with co-inventing the term “cloud computing,” is Ireland’s latest Dragon, on RTE’s Dragons Den.

Gene is a keen writer and blogger with a number of books published. He has regular blog slots in the New York Times, Forbes and The Huffington post, and has appeared on the TV and on the radio. His Quicker! Better! Wiser! events see him publically speaking to hundreds of companies on how they can embrace changes in politics and the economy.

In this interview Justin Premick of AWeber Communications explains what Email Marketing is, he gives tips on getting subscribers and suggests the best ways to get your emails delivered and actually read.

Bloggertone TV meets Darragh Doyle to discuss a new Irish Online Community called WorldIrish.com. So what is WorldIrish.com? Okay in a nutshell it is a website aimed at mapping, connecting and entertaining Irish people around the world. An online community for Irish people and those who have any association or interest with Irishness. It is currently at BETA stage and is expected to officially launch in the summer of 2012.

Do you struggle with the thought of presenting? Speaking in public? Standing up in a meeting to demo something or show some charts? Well read on and learn how you can make it easier for yourself