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8 reasons why you should replace email with social networking, and 8 reasons why you should not. Also read further tips and advice for organisation policies

Let’s take a look at the branches of marketing that are absolutely necessary for any business to comprehend and potentially incorporate into their marketing strategies in this high-speed age of information.

If you have a business and you need to build a new sales pipeline there are number of ways that you can generate completely new leads.

Email marketing is the most personal venue for online business communication and you shouldn’t impose on a subscriber’s interest in your business

Being a solo-entrepreneur is not as bad as it seems. For instance, you can get some of the promotion done on a budget. Here are 5 things to start with.

Dark social describes the portion of ‘direct traffic’ website visits that come from social shares, but that can’t be quantified. Learn more …

Don’t make these personal branding mistakes, they can hurt a lot. We discuss in this post how to avoid making the biggest personal branding mistakes

The following post is a joint collaboration between Elish Bul-Godley (@elishbulgodley) and Neil Sisson (@neilsisson).  Not everyone can afford to hire a marketing consultant, [...]

Research has shown that with human communication, only 7% is the actual words that are spoken or written; 93% of communication is non-verbal. This is one of the main reasons why email, as a mode of communication, can be tricky and needs to be managed correctly.

Return on investment is a top concern for many businesses, particularly those in smaller organisations where marketing budgets and personnel can be restricted or even non-existent. People are frequently so concerned with doing that apart from sales they’re not actively measuring what’s working for them. So I’ve put together a list of 10 metrics to keep an eye on which won’t will give a snapshot of whether something has changed or needs work.