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One of the jobs that I had early on in my career was that of “Industrial Accountant” in a sewage pump factory. One of my duties was to cost out new products in conjunction with the design engineers…

Now, usually, the reason for a business wanting to target everyone is that they don’t want to miss out on any section of the population that might want to buy their brand, but experience shows that we must focus on a primary target audience…

How can businesses target their ideal customer using their website? Here are some practical tips that you can use on your own website.

“Using” social media doesn’t mean innovation. The definition of innovation according to Peter Drucker is “…any change that creates an added dimension of performance”. Social media is a chance for us…

From Sandwich Boards and street corner fliers, place and time promotions have always been important to retailers. They are still an effective type of advertising to generate interest in your offering within a local area…

Everybody has a couple of friends they admire or even envy. The kind of friends that you sit at a table with only to find yourself zoning-out and pondering, “What would life be like in their shoes?” Now imagine…

As suppliers and sellers ourselves, we need to establish who our customers are before we can sell to them. These are the customers interested in our products or services. They are the right ‘fit’, the right customer…

You should bear your business strategy in mind when setting prices. Knee jerk pricing, used simply to boost sales or cash flow by lowering prices in a slack period, can have disastrous consequences…

I’ve come across many different reactions to competition: some sulk, some cry, some
scream, some punch the wall (seen that happen twice), some calmly sit down, some make tea,
and some ….smile.

As a small business owner or solopreneur, cultivating customer relationships is a vital part of doing business, but not everyone is so successful in this area. The strength and longevity of your customer relationships…