I’m not saying that with perseverance, and a lot of time, you can’t secure some meetings through cold calling, but at what expense? Staff have spent time and energy convincing a handful of people to agree to a meeting and that’s it.
Archive for the ‘customer’ Category
At last – digital is finally becoming accessible in a place that we can all appreciate it to the full – the street! As radical digital advancements move offline, not only are we seeing the technology divide slip away, but we can experience digital is a more physical (and natural) way.
Your website is your shop front to the world, it is the way you present yourself to potential new customers and prospects, and it should also be seen as an investment in your business – helping you to achieve and maintain growth and build your revenue. With all this in mind, why is it that I have seen as many poorly executed websites as I have had hot dinners?
With time and resources at a premium, it’s not unusual for small business owners and employees to multi-task in order to ensure all necessary functions of the company are managed. It’s often the case however that there are more effective options available to simplify the processes, but sourcing an alternative is another job in itself. In this post you’ll find a selection of online tools and resources covering stock photos, wordpress, accounting software, time management & more to put you on the right track. It’s a post to bookmark and refer back to as opposed to starting the search with Google.
Today I was reading a white paper from comScore called US Digital, Future in Focus 2012 and the stats are amazing. They cover all aspects of online behaviour, some of which I have listed below:
After a frantic, but cheery Christmas and an excitable New Year, I thought mmmm, how do I top this? I know, I’ll interview Anita Campbell; head honcho of Smallbiztrends, Bloggertone and Bizsugar.
It is that time of year when charitable giving and thinking of those less fortunate gets the most prominence but a CSR policy is not just for Christmas, it is for the entire year and is something that every organisation large and small should consider.
The Cheese Mall tells the tale of two mice, Millie and Matthew, who have been made redundant after working in the Cheese factory for a year and it follows their journey as they prepare a detailed business plan
In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call ‘causality marketing’.
Paying attention to what you present in your newsletter and how you present it will help you create a quality dialogue with your clients. You’ll be selling by giving, which is the most effective kind of selling of all.