Archive for the ‘customer’ Category

Today I was reading a white paper from comScore called US Digital, Future in Focus 2012 and the stats are amazing. They cover all aspects of online behaviour, some of which I have listed below:

After a frantic, but cheery Christmas and an excitable New Year, I thought mmmm, how do I top this? I know, I’ll interview Anita Campbell; head honcho of Smallbiztrends, Bloggertone and Bizsugar.

It is that time of year when charitable giving and thinking of those less fortunate gets the most prominence but a CSR policy is not just for Christmas, it is for the entire year and is something that every organisation large and small should consider.

The Cheese Mall tells the tale of two mice, Millie and Matthew, who have been made redundant after working in the Cheese factory for a year and it follows their journey as they prepare a detailed business plan

In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call ‘causality marketing’.

Paying attention to what you present in your newsletter and how you present it will help you create a quality dialogue with your clients. You’ll be selling by giving, which is the most effective kind of selling of all.

You are a professional. What are you selling? Are you selling time? Ask yourself if you measure the success of a professional by how long it took them to “do the job”.

If I had a euro for every person I’ve spoken to over the last ten years who thought that B2B […]

Do you want to know what the right price is for your product or service? If I could write an app for calculating that, I’d be a rich woman, because everybody would want it!

Selling on the Internet is an ideal situation; I mean, all those potential shoppers searching in cyber-shopper heaven, and you don’t need to lift a finger. You’re happy with your glass…