Archive for the ‘customer’ Category

As an online marketer, it is essential to understand the buyer’s perspective for effective marketing of your products for instant conversion.

Much of the business world has gotten so used to the comforts of the e-universe that they’ve forgotten the value of the traditional ways of business. One such oft-forgotten practice is the use of traditional mail.

CRM (customer relationship management) is a system which processes all the actions into a contact database system which both hands back the power to you, and simplifies your sales and marketing operation.

What can a marketer learn from a salesman about defining target audience and defining the complete buyer persona?

Zappos.com realized very early on that their business should revolve around two different (but still intertwining) core values – culture and service.

Your business is growing. New clients are pouring in, and referrals and sales alike are on the upswing. But are you effectively communicating with customers and prospects? Or are you leaving money on the table?

Your staff are presentable & approachable. Your products unique. Your store has a distinctive character & atmosphere that you won’t find on the high street & your prices competitive. But is it enough to drive customer loyalty?

Many businesses are now looking for testimonials. Testimonials have many uses so most businesses will need variations of the same testimonial and will probably need testimonials from a number of businesses to create the “Wow Factor”.

Today, consumerism is rife. The more affluent countries partake in the retail experience almost daily. But is the rate of consumerism a route to hell? Is the ‘want mentality’ ruining us as a society? This post takes a look at the power of consumption in contemporary society.

I’m not saying that with perseverance, and a lot of time, you can’t secure some meetings through cold calling, but at what expense? Staff have spent time and energy convincing a handful of people to agree to a meeting and that’s it.