Archive for the ‘customer’ Category

The Cheese Mall tells the tale of two mice, Millie and Matthew, who have been made redundant after working in the Cheese factory for a year and it follows their journey as they prepare a detailed business plan

In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call ‘causality marketing’.

Paying attention to what you present in your newsletter and how you present it will help you create a quality dialogue with your clients. You’ll be selling by giving, which is the most effective kind of selling of all.

You are a professional. What are you selling? Are you selling time? Ask yourself if you measure the success of a professional by how long it took them to “do the job”.

If I had a euro for every person I’ve spoken to over the last ten years who thought that B2B […]

Do you want to know what the right price is for your product or service? If I could write an app for calculating that, I’d be a rich woman, because everybody would want it!

Selling on the Internet is an ideal situation; I mean, all those potential shoppers searching in cyber-shopper heaven, and you don’t need to lift a finger. You’re happy with your glass…

I recently visited an online store and for some reason, I was hesitant about placing an order, unsure about the security on the site. Looking around for a “Testimonials” page, I was unable to find one. I wanted…

Why go to all of that trouble and expense? You’re busy making the best product and offering the best service that you can. It says so clearly in the words and pictures you use to promote your business…

One of the jobs that I had early on in my career was that of “Industrial Accountant” in a sewage pump factory. One of my duties was to cost out new products in conjunction with the design engineers…