What can a marketer learn from a salesman about defining target audience and defining the complete buyer persona?
Archive for the ‘customer’ Category
Zappos.com realized very early on that their business should revolve around two different (but still intertwining) core values – culture and service.
Your business is growing. New clients are pouring in, and referrals and sales alike are on the upswing. But are you effectively communicating with customers and prospects? Or are you leaving money on the table?
Your staff are presentable & approachable. Your products unique. Your store has a distinctive character & atmosphere that you won’t find on the high street & your prices competitive. But is it enough to drive customer loyalty?
Many businesses are now looking for testimonials. Testimonials have many uses so most businesses will need variations of the same testimonial and will probably need testimonials from a number of businesses to create the “Wow Factor”.
Today, consumerism is rife. The more affluent countries partake in the retail experience almost daily. But is the rate of consumerism a route to hell? Is the ‘want mentality’ ruining us as a society? This post takes a look at the power of consumption in contemporary society.
I’m not saying that with perseverance, and a lot of time, you can’t secure some meetings through cold calling, but at what expense? Staff have spent time and energy convincing a handful of people to agree to a meeting and that’s it.
At last – digital is finally becoming accessible in a place that we can all appreciate it to the full – the street! As radical digital advancements move offline, not only are we seeing the technology divide slip away, but we can experience digital is a more physical (and natural) way.
Your website is your shop front to the world, it is the way you present yourself to potential new customers and prospects, and it should also be seen as an investment in your business – helping you to achieve and maintain growth and build your revenue. With all this in mind, why is it that I have seen as many poorly executed websites as I have had hot dinners?
With time and resources at a premium, it’s not unusual for small business owners and employees to multi-task in order to ensure all necessary functions of the company are managed. It’s often the case however that there are more effective options available to simplify the processes, but sourcing an alternative is another job in itself. In this post you’ll find a selection of online tools and resources covering stock photos, wordpress, accounting software, time management & more to put you on the right track. It’s a post to bookmark and refer back to as opposed to starting the search with Google.