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Personal branding is very much like a way of marketing yourself to the public. The social media you converse with everyday is basically building your brand and letting the whole world know what you represent, what people can expect, and what core values you have.

B2B online marketing and networking is a different animal from B2C. It requires a subtler set of strategies and often [...]

Marketing isn’t getting easier, but with these 7 marketing tips for start-up businesses you can make sure that your business gets off to a flying start.

Business cards have always been there to aid any company in more ways than one. It wasn’t created just to [...]

I have experienced the day-to-day pros (e.g. the nearly endless well of marketing knowledge) and cons (e.g. the cost) of working with an ad agency from the perspective of the agency itself as well as from the perspective of the client.

Now that you have your business cards with you—all neatly laid out and beautifully printed—what will you do next? Your business cards hold the identity of your business, which are yet to be handed to your potential clients. But presentation is not only confined to the physical appearance of your business cards. In fact, it refers to a total package of creativity in appearance, as well as in marketing.

You may be organizing an in-house event, trade fair or seminar as part of your current Marketing Plan. Some of you may be participating in a trade show or convention as an exhibitor, sponsor or partner in the months to come. If so, tap into some great advice on how to maximize your presence and effectiveness in these face-to-face marketing opportunities. Read on to pick up on some key event tools out there.

Business cards can be distributed almost everywhere. They can also be given to almost anybody. Everyone out there is a potential customer to the business, so everyone is entitled to be aware of it

If you find yourself putting off tiresome chores because you just don’t have the time, or it’s not your strong point, then it builds up until it’s a nagging worry in the back of your mind. If there’s not enough work to be done that warrants hiring somebody to do this on a regular basis, then it’s time to think outside the box and consider hiring a virtual assistant to get the job done.

Do you ever get reminded of old ideas and instantly realize that with a modicum of dusting off or general tweaking that maybe you should revisit them?