Archive for the ‘Branding’ Category

Right now recently ousted J.C. Penney CEO Ron Johnson has to be thankful for Coca-Cola. Why?

It has never been so easy to publish and it has never been so easy to find the right audience for your words. In this post, you’ll find out about publishing platforms for ebooks and how to use social media to find an audience.

One of the hardest things I have started for my business is creating engaging video content. Read this article for some great tips on why you should begin.

I’ve created The 5 Ws of Writing an Ebook, to take you step by step through the process of putting your ebook together. We’ll begin with that classic question that’s fanned many a flame of genius.

Every day people come up with new ideas for business, some will remain a dream whereas others will become a reality. Aileen Rogers of Ready Girls is one of those people who took her idea from concept through to a product which currently retails through a large number of pharmacies here in Ireland and through her website also. It took time to bring the product to market but hers is a story that proves when an idea is right, with the right planning, assistance and sheer hard work you can deliver the goods.

I’ve interviewed Aileen as I think hers is a story worth sharing whatever stage of the business journey you’re on.

It can be really difficult to keep up to date with what’s happening in the internet marketing world. Here are my 5 internet marketing trends that I’m suggesting you (and your business) can definitely no longer afford to Ignore.

Don’t make these personal branding mistakes, they can hurt a lot. We discuss in this post how to avoid making the biggest personal branding mistakes

Learn how you could promote your business to your market using brochures by means of direct mail, display advertising, and integrated marketing.

“You cannot win a race by standing still”. When you see it written down it looks really obvious, and yet so many businesses and brands do end up trying to compete by standing still. This article explores why companies fall into this trap, and offers some tips on how to ensure that you do not try and compete by standing still.

Personal branding is very much like a way of marketing yourself to the public. The social media you converse with everyday is basically building your brand and letting the whole world know what you represent, what people can expect, and what core values you have.