To quote a famous fellow Irishman (he’s famous, I’m Irish) George Bernard Shaw, playwright, once said; “The single biggest problem […]
Archive for the ‘Branding’ Category
When attracting new users to your product or service, you need to ensure you are targeting the prospects that will […]
Here’s our Pinterest picks from amongst many articles and blogs so you can discover how to use pinterest more effectively.
Business cards have always been there to aid any company in more ways than one. It wasn’t created just to […]
Success is All About Repeat. Not Trial. Too many marketers spend too much time focusing on getting “Trial” for their products […]
I have experienced the day-to-day pros (e.g. the nearly endless well of marketing knowledge) and cons (e.g. the cost) of working with an ad agency from the perspective of the agency itself as well as from the perspective of the client.
3 questions that had the owners of Stagecoaches asked themselves they may have survived as robust and booming businesses. They seem simple and obvious questions, but how you answer them will determine if your business lasts the test of time.
This article is about using your imagination to differentiate your brand. It includes two examples that show what a little imagination can do as a foundation for a successful business.
Your website is your shop front to the world, it is the way you present yourself to potential new customers and prospects, and it should also be seen as an investment in your business – helping you to achieve and maintain growth and build your revenue. With all this in mind, why is it that I have seen as many poorly executed websites as I have had hot dinners?
Have you ever wondered how global brands like Coca-Cola and IBM make it to the top list of global brands? Well, aside from years of guaranteed quality service, one of the major factors is having a reputable trademark or in layman’s term, a brand.