Every few days it seems, a new buzzword is born into the world of content marketing. Like most good buzzwords, the term “trendjacking” comes with just enough variety of meaning to spark some old-fashioned controversy.
Archive for the ‘Branding’ Category
Telling your company’s stories can attract customers to you, as they see what you’re like “behind the scenes.”
There is often confusion when it comes to patents, trademarks or copyright. Website designers often wonder if they can patent their design, and how to go about it.
The square or circular icon is a necessity these days for any business. It can become many things, from another item in your branding arsenal…
Tourism Ireland have had tremendous success with social media so I as eager to find out more about how they use social media in their marketing activities and to build brand awareness.
Right now recently ousted J.C. Penney CEO Ron Johnson has to be thankful for Coca-Cola. Why?
It has never been so easy to publish and it has never been so easy to find the right audience for your words. In this post, you’ll find out about publishing platforms for ebooks and how to use social media to find an audience.
One of the hardest things I have started for my business is creating engaging video content. Read this article for some great tips on why you should begin.
I’ve created The 5 Ws of Writing an Ebook, to take you step by step through the process of putting your ebook together. We’ll begin with that classic question that’s fanned many a flame of genius.
Every day people come up with new ideas for business, some will remain a dream whereas others will become a reality. Aileen Rogers of Ready Girls is one of those people who took her idea from concept through to a product which currently retails through a large number of pharmacies here in Ireland and through her website also. It took time to bring the product to market but hers is a story that proves when an idea is right, with the right planning, assistance and sheer hard work you can deliver the goods.
I’ve interviewed Aileen as I think hers is a story worth sharing whatever stage of the business journey you’re on.