Is Your PR Company Ruining Your Brand Image? Working in digital marketing and magazines, I understand the need for a steel set of gonads.
Archive for the ‘Branding’ Category
Take some pointers from Proctor and Gamble and my experience with how they use customer feedback to build their brand and improve their product:
I love trying out new products because you just never know when you’ll run into something that’s a real time-saver.
It begins to dawn even on the most conservative managers that you can’t do business without SMM because people spend most of their time on social networks.
There are lots of great studies and stats on how much more likely your content will be shared on social media if it has striking, visual, interesting, beautiful images.
Do you want to promote a product through a celebrity endorsement but don’t know how? Here are 5 surefire tips for landing a celebrity endorsement
With a well-defined strategy and realistic goals stemming from a deep understanding of content marketing, you’ll know where to start, what to look for – and what to measure.
Writing a book is a shrewd marketing move. Will 2015 be the year you write one?
Website update tips – It might be the time to change your website. What can be done to improve your website?
When we think of branding for retail, we often think about the elements of a physical store. From the helpfulness […]
How to handle potential damage to your online image and brand when someone tries to soil your image or post negative comments.