Archive for the ‘Branding’ Category

The interesting—and ironic—point here is that the Internet’s reigning expert in targeted online marketing regularly turns to the traditional vehicle of direct mail to promote its business.

A logo or brand that captures the essence of your business and the attention of potential clients is only as good as its visibility in the marketplace.

Marketing is king. It is a multi-million dollar industry, in which companies invest in whole teams and departments to drive their brand and advertising campaigns forward.

An online rebrand can help a company get closer to achieving its goals, whether they’re higher web conversion rates or more web traffic. Here are five reasons your business may need a web rebranding strategy.

Is it time to prune your business? Do you need to simplify operations, consolidate staff or pare back your product/service line? Taking the right steps today can assure healthy growth and a strong finish in 2014.

You might not realize it, but the colors you choose for your brand affect how people think of your business. […]

In this world of fierce economic struggle, a unique and memorable logo will set a business apart from the competition. A logo is what grabs the eye of the consumer.

Putting a keyword into your business name could be a smart, savvy SEO move that leads to long-term success.

Here are seven perennial pieces of advice you can use to empower your brand and make it leave an impressive mark on your customers’ minds.

Selecting the right graphic design agency from the multitude out there is no easy task. This article seeks to set down a number of basic ground rules to help you evaluate and position your panel of prospective design partners.