Archive for the ‘Branding’ Category

Online market research is key when developing your small business branding. Here are some helpful tips to help you make the most of it.

Be smart and do real market research to make sure your idea has legs before starting a business based on a new product or service.

The interesting—and ironic—point here is that the Internet’s reigning expert in targeted online marketing regularly turns to the traditional vehicle of direct mail to promote its business.

A logo or brand that captures the essence of your business and the attention of potential clients is only as good as its visibility in the marketplace.

Marketing is king. It is a multi-million dollar industry, in which companies invest in whole teams and departments to drive their brand and advertising campaigns forward.

An online rebrand can help a company get closer to achieving its goals, whether they’re higher web conversion rates or more web traffic. Here are five reasons your business may need a web rebranding strategy.

Is it time to prune your business? Do you need to simplify operations, consolidate staff or pare back your product/service line? Taking the right steps today can assure healthy growth and a strong finish in 2014.

You might not realize it, but the colors you choose for your brand affect how people think of your business. […]

In this world of fierce economic struggle, a unique and memorable logo will set a business apart from the competition. A logo is what grabs the eye of the consumer.

Putting a keyword into your business name could be a smart, savvy SEO move that leads to long-term success.