One global goal in business (regardless of industry) is to produce a positively recognizable brand. How does one do this? For those of you that answered: “get out there and let yourself be known;” you’re right.
Archive for the ‘Branding’ Category
In today’s unpredictable market, you have to seek alternative advertising platforms that won’t inundate the consumer, shut down the next day or skyrocket in price. Aside from the obvious merit of search engine advertising and optimization for your small business, here are eight creative and affordable ways to advertise your small business and cement your brand in the public’s consciousness.
Social media marketing is one way companies reach out and connect with their customers in an attempt to build brand loyalty and advertise new products. Take a look at these six companies that know how to use social media to its fullest and see how you can do the same in your social media campaigns.
How powerful is a brand? By analyzing Brand.com, its reviews and its approach to positioning itself online, I got the idea for the 5 tips in this post…
Four innovative companies are changing the way people meet their basic needs, how they interact with one another, and how they improve their lives. Each of them is (or was, in the beginning), a startup—an idea held together with little more than faith and sweat equity.
Google + may not be the first platform you think of when creating a social media strategy. But if you’re overlooking this form of content distribution, you’re likely damaging your search rankings and, consequently, your potential profits.
it’s so important to use strategic communication best practices geared at growing your business, not your ego.
Every few days it seems, a new buzzword is born into the world of content marketing. Like most good buzzwords, the term “trendjacking” comes with just enough variety of meaning to spark some old-fashioned controversy.
Telling your company’s stories can attract customers to you, as they see what you’re like “behind the scenes.”
There is often confusion when it comes to patents, trademarks or copyright. Website designers often wonder if they can patent their design, and how to go about it.