Archive for the ‘Branding’ Category

Famous brands like Toyota and Wikipedia have successfully used crowdsourcing in the form of design contests to create logos. So, if these big brands can leverage the power of the “crowd”, how can your start-up business do the same?

While the world of digital provides endless opportunities for brands to reach their target audience, there’s nothing quite like the […]

Digital interactives are here to stay, there’s no doubt it. It’s time for digital markets to fuss up and get used to them.

If you are a retailer, then knowing how your buyers think is imperative to your business. Knowing how you think is also imperative. This post highlights seven honest retail insights from both retailers and consumers with some examples and questions to influence honest thinking in relation to a retail selling strategy.

Isn’t it time we got off of our marketing bandwagons and decided to take an unbiased look at social media from a customer’s perspective? Think of the brands that YOU follow on social media and why. Tons of reasons why, right?

Ever thought of using stickers and decals for branding? Oldschool, maybe, effective, definitely! Check out these 4 tips for exploding your brand message with stickers.

here are two ways the customer gets to know your business: buying from you and the way you present yourself. Your business is more than the sum total of the products that you sell. You have a brand, your personality in the business world, and it requires specific upkeep that is distinct from your product marketing efforts. Businesses that fail to differentiate between the two often find themselve

Take the risk out of freelance logo design by harnessing the power of the crowd. Find out the benefits of crowdsourcing logo design for your business.

A brand name can make or break a business. Choose a weak, unmemorable name and even a revolutionary product can flop. Would America Online have succeeded if it kept its original name, Quantum Computer Services? It’s a pretty safe bet that Google wouldn’t have caught on if it called itself BackRub, as it did in 1996.

This infographic takes a look at how it is possible to increase the figure on your bottom line by adopting quality processes that go beyond the basic certification standard.