Archive for the ‘Branding’ Category

Invest the time and resources that your brand deserves now, and your business will see the benefits for years to come. From building brand awareness, to establishing brand loyalty, the intangible quality of your brand will have long-lasting impact on your success.

In this article, I take a look at what Brand Voice is, why it is important and give 5 simple steps to having a true Brand Voice.

If you could give one piece of advice to bloggers that would help them grow their online presence or just stand out online, what would it be?

Famous brands like Toyota and Wikipedia have successfully used crowdsourcing in the form of design contests to create logos. So, if these big brands can leverage the power of the “crowd”, how can your start-up business do the same?

While the world of digital provides endless opportunities for brands to reach their target audience, there’s nothing quite like the […]

Digital interactives are here to stay, there’s no doubt it. It’s time for digital markets to fuss up and get used to them.

If you are a retailer, then knowing how your buyers think is imperative to your business. Knowing how you think is also imperative. This post highlights seven honest retail insights from both retailers and consumers with some examples and questions to influence honest thinking in relation to a retail selling strategy.

Isn’t it time we got off of our marketing bandwagons and decided to take an unbiased look at social media from a customer’s perspective? Think of the brands that YOU follow on social media and why. Tons of reasons why, right?

Ever thought of using stickers and decals for branding? Oldschool, maybe, effective, definitely! Check out these 4 tips for exploding your brand message with stickers.

here are two ways the customer gets to know your business: buying from you and the way you present yourself. Your business is more than the sum total of the products that you sell. You have a brand, your personality in the business world, and it requires specific upkeep that is distinct from your product marketing efforts. Businesses that fail to differentiate between the two often find themselve