Archive for the ‘Branding’ Category

Madonna can be a lesson in what NOT to do when it comes to digital marketing. Here, learn a few lessons from the Material Girl.

Properly optimizing your CTA can have a significant impact on your bottom line since you can increase sales without increasing costs that are involved in generating traffic to your site.

Influencer marketing is one of the most modern and effective methods of reaching an online audience. Do you know how to connect with influencers?

These days, more people are starting to really understand that offline marketing is still a strong cornerstone in marketing as a whole.

Businesses understand the value of a customer’s experience with their brand, both online and offline, succeed in customer satisfaction and engagement.

While the core products and services will ultimately determine whether or not the startup is successful, the brand name plays a major role in how quickly and efficiently the business scales.

Planning a corporate event requires a good amount of time & patience, but not necessarily a large budget. Successful events can happen with a tight budget.

There are too many articles about entrepreneurship out there saying the same thing

Blogging, when done right, is a cheap and easy marketing opportunity. Your blog a way to open new doors and connect with your target market on a new level.

Millennial-first marketing misses the point by painting an entire generation of customers as completely alien from what came before. Using a variety of strategies…