Archive for the ‘Branding’ Category

When we think of branding for retail, we often think about the elements of a physical store. From the helpfulness […]

How to handle potential damage to your online image and brand when someone tries to soil your image or post negative comments.

Most people see freelancers as flexible staff you hire for small jobs and employees as people you hire for long-term, core work. Agencies especially like to subcontract, since it gives them flexibility, as they often can’t afford full-time staff.

If you follow these blogging tips you can blog strategically and grow your online business presence.

Invest the time and resources that your brand deserves now, and your business will see the benefits for years to come. From building brand awareness, to establishing brand loyalty, the intangible quality of your brand will have long-lasting impact on your success.

In this article, I take a look at what Brand Voice is, why it is important and give 5 simple steps to having a true Brand Voice.

If you could give one piece of advice to bloggers that would help them grow their online presence or just stand out online, what would it be?

Famous brands like Toyota and Wikipedia have successfully used crowdsourcing in the form of design contests to create logos. So, if these big brands can leverage the power of the “crowd”, how can your start-up business do the same?

While the world of digital provides endless opportunities for brands to reach their target audience, there’s nothing quite like the […]

Digital interactives are here to stay, there’s no doubt it. It’s time for digital markets to fuss up and get used to them.