Over the last few years, we have seen the influence and power of blogs grow and grow. Some have become huge media properties in their own right such as Huffington Post, TechCrunch and Mashable. In every industry, category and topic there are a multitude of blogs specializing in comment, knowledge and advice on the topic.
Archive for the ‘Blogs’ Category
How to get started and maintain a blog is a question I’m often asked. I have compiled a few blogs to explain how to set it up, the layout and what to write, how to excel with your blog and maybe even make money from it. And most importantly lots of reasons why you should be writing a blog for your business and how it works.
Every business online WANTS fans but NEEDS engagement. Engagement drives conversations, it amplifys the visibility of your status updates, it gives you credibility and it produces loyal followers. Consider the lack of custom in an empty restauran and you’ll understand that activity breeds activity.
Some people are of the opinion that blogging has limited use for their business, some don’t see the need for it at all, others see it as useful for improving SEO and with good calls to action, believe it capable of delivering increased sales. However, blogging (and other social media tools) can do so much more for your business than driving people to your website through improved Search Engine Optimisation.
In this article, I’ll dive into my own interpretation of what each means and show how they’re very different. The biggest difference between the two is WHERE they happen, not so much how. However, do keep in mind that you really can get all of these tasks done without knowing the terms. The most important aspect is to know what should be done first, so I’ll go into the order of importance as well.
Gene is a keen writer and blogger with a number of books published. He has regular blog slots in the New York Times, Forbes and The Huffington post, and has appeared on the TV and on the radio. His Quicker! Better! Wiser! events see him publically speaking to hundreds of companies on how they can embrace changes in politics and the economy.
After a frantic, but cheery Christmas and an excitable New Year, I thought mmmm, how do I top this? I know, I’ll interview Anita Campbell; head honcho of Smallbiztrends, Bloggertone and Bizsugar.
Do you already write a business blog or are you about to start one as part of your new year’s resolutions? Whether you’re an old hand or a young pretender, there is much to be said for learning from the best in the business.
If an absence of comments makes you feel very few are reading your posts even though the site statistics say otherwise. Is it important to receive comments on your blog? Here we discuss the merits of that comment box and if, indeed, comments actually matter.
In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call ‘causality marketing’.