Bloggertone

While Blogs are mainly thought of as being associated to a particular individual, businesses can use them effectively too. As [...]

What is a digital agency and how can they help your business? I talked to Dave Antrobus of Grafton Media, sponsors of the BizSugar Rock Your Biz competition & Blog Awards Ireland.

Lucy Masterson is a renowned marketing consultant who gave up her job to ensure that many other Irish people find employment. She founded Hireland at the kitchen table with Michael Killeen of Dialogue Marketing.

I was delighted to catch up with Lorna and Amanda and find out how and why they decided to take on the task of making the Blog Awards Ireland 2012 the best event yet. One thing that really shone through as I chatted to Amanda and Lorna was these awards are special because they are for everyone.

According to Wikipedia “Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases”. That’s a great description but how do you decide on how to get the most bang for your content marketing buck? From the simple to the sophisticated, here are 10 suggestions that I know will work well.

The Secret Garden Centre tells me about the move to Ireland, their views on Facebook and how having a website has really helped the business. Plus the new Pinterest and how that has become their second biggest referrer in a short space of time.

At Angel Marketing we were delighted recently to have won the award for marketing excellence. I’m going to look at why businesses and business people should enter awards and how to use them to help your business if you’ve win, or even if you haven’t. Hopefully I will then follow my own advice