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8 Social Media Tactics to Generate B2B Leads

The age of technology is advancing every minute and marketers are finding ways to adapt to its advancement and are keeping pace to improve their businesses. Almost everyone and everything can now be found on various social media websites, and business owners are connecting with their target consumers using social networking to their advantage.

B2B companies are aware of the numerous possibilities that social media can provide to their marketing tactics. As a business owner, it is a must to know that a strong social media presence can increase your brand awareness and can boost your website traffic, generate leads and help you gain profit.

So if you are a business owner who would like to take advantage of social media networking sites to generate more B2B leads, below are comprehensive tactics that help.

Image source: strongsocial.ca

#1. Choosing a social media platform

 

It is crucial that you are able to identify which social media platform you will use to target your audience to create more focused tactics. Making your social media foundation accurate from the start of your marketing strategy is worthwhile to ensure that you can convert a large percent of B2B leads into profit.

It is important to choose the right social media platform because it plays a huge part in how effective your B2B lead generation will be.  How you execute your tactics play an even bigger component.

#2. Identify your target consumers

If you think and feel that your business suffers low engagement on your social media profiles, then it is probably because you don’t have an accurate identity of your targeted consumer profiles. When you are aware of your targeted consumers’ age, gender, occupation, likes, dislikes, income, interests and needs, it will be easier for you to gain their attention.

#3. Understand the habits of your target audience

What is a better way of knowing someone than asking questions about themselves? Social media marketers can use this tactic to better understand projected social media needs and habits of their potential clients. This tactic can be done in three ways:

  • Continued engagement with your past and current consumers.  Direct line of communication with them should always be open
  • Find out what is important to your past and current customers. Facebook and Twitter gives you an insight on what your consumers interact with the most.
  • Use social media tools to determine when and what your consumers and targeted audience are spending time with on specific social media websites.

#4. Know and make a research about your competitors

As the saying goes, “Keep your friends close and your enemies closer”. This applies to social media marketing as well. In the world of social media marketing,  researching about your competition keeps you abreast of their activities and gives you an idea of what is working for them. You  can then incorporate successful and effective B2B tactics into your own marketing plans.

Begin by determining at least three to five competitors. Research on their social media network accounts and examine their content strategy, the number of followers, how frequently they post, and even the time they post. Learn as well how your competitors respond to their followers.

#5. Promote a gated content

“Every post, other than a response or comment, should have a picture or video. That is one of the most important things to remember,” stated by Guy Kawasaki, talking about promoting a gated content.

This tactic is one of the most effective ways to generate B2B leads in social media. Getting your content out in the world through the use of social media marketing helps direct audience to your website’s landing page, where they are asked to fill out a form. This is where you can also generate new leads in your database.

Generally,  social media users take only a few seconds to make a decision on whether they want to read a page and give out their information, or not. It is therefore important to create a landing page that is eye-catching, yet simple and easy to understand.

#6. Invest in social media advertising

About 84 percent of B2B marketers use social media, and investing in social media advertising helps you sell your products and services.

Nowadays,  when almost everyone uses social media,  being actively present here is an advantage as it  gives you different channels to reach out to your consumers. Here are some  reasons why you should invest in social media advertising (a,) social media posts direct targeted traffic into your website; (b,) the use of social media advertising helps increase your website’s SEO; (c,) if your social media advertising is done thoughtfully, it will lead to trusting relationships with consumers; (d,) social media advertising allows targeting and retargeting of audience; (e,) you can respond promptly to your consumer’s questions and problems; and (f,) a strong and steady media presence can build your brand and earn you loyal consumers.

Social media advertising is important because this is where you can start to build your business’ branding which represents you, your products and services.

#7. Call to action is a key

CTA (Call to Action) is important in social media marketing to help you promote your business, invite consumer feedback, ask for suggestions where you can base your next step, and link targeted audiences to your landing page.

CTA takes on various looks and purposes when marketing your business online. To earn a profit, you need to lead your potential consumers to you. It seems to also work if you give an impression of  urgency to be of service to your consumers and targeted audiences.

#8. Present statistics

One great way to boost your social media feed is by proving statistics as it is interesting, sharable and proof that what you offer is worth a second look. Your consumers are also an excellent source of advertising. Post your ROI (return on investment) statistics by a single consumer or a group of consumers.

You can also post statistics from other people’s research. Remember to give credit to the those who made the research.

Social media marketing has been proven to help B2B companies achieve their business goals successfully, specifically in generating leads. It is also vital that you look into your web and social media analytics on a regular basis. Social media also helps you fully embrace its significance in the world of online marketing to generate B2B leads.

Are you a business owner who is an enthusiast of social media tactics to generate B2B leads? Share and discuss with us your success by leaving a comment below.


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Nera Cruz is a technical writer and web merchandiser for various online marketplaces around the globe since 2011. She gained tons of experience working with several e-commerce platforms. She spends most of her free time selling her fashion products online. https://www.facebook.com/NeraShoppe/

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