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Six Online Marketing Strategies for Small Businesses to Boost Sales

Are you going to start your business? Here’s bad news for you.

90% of new businesses are destined to flop. However, the reality is not all that gloomy, my friend.

According to the U.S. Bureau of Labor, only 25% of new businesses fail the first year. The rest 75% new businesses make it to the other side.

The point here is:-

Starting a new business is like an uphill battle. If you want to survive this battle, you need to boost the sales as quickly as possible.

online marketing strategies for small businesses

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Is there any way to hack the growth?

The answer is a big resounding ‘yes’.

In today’s post. I’m going to share with you the top five online marketing strategies to boost the sales.

After reading this post, you will know what you should do to double the sales, if not triple.

Without further ado, let’s discuss these online marketing strategies:

Content Marketing

In the recent few years, content marketing has ascended to new heights.

It is an effective way to attract, educate, influence, and convert potential customers. What’s more, content marketing is perhaps the only way to ensure the long-term success.

Here are the top benefits that small businesses can reap from content marketing:

  1. More inbound traffic to your website that means more leads
  2. High engagement with the target audience
  3. Increased brand awareness
  4. Cheaper than the traditional form of marketing
  5. Establishes you as a thought leader

Remember, my friend, people buy products only when they trust companies.

Content marketing, by its virtue, builds trust. So it will certainly boost your sales.

Search Engine Optimization

Your complete content marketing strategy will fall flat if the content you have created doesn’t rank well in search engines.

My friend, your task is not complete once you have built a website for your business, written awesome blog posts that visitors would love to read, or created an ultimate guide to do something.

What difference would it make if the content doesn’t come in front of the target audience?

This is where search engine optimization (SEO) plays a vital role.

SEO ensures that your content meets the eyes of the target visitors, thereby generating more leads.

You should follow the best SEO practices for your website and any other content you produce under the content marketing efforts.

Social Media Marketing

Can you guess the worldwide social media users?

According to Statista,

By 2020, 2.95 billion people will use social networking websites. And it’s about a third of the earth’s entire population.

With such a whopping number of people using social media, businesses cannot remain untouched by the social media revolution.

My friend, you can make social media marketing a real profit center and boost your sales.

How?

These three steps will help you do effective social selling:

  1. Choose the social platform where most of your potential buyers dwell
  2. Create a market persona and find the ways to connect with them
  3. Build relationship and engage in conversation

If used effectively, social media alone can double your sales in just a few months.

Pay Per Click Advertising

According to Marketing SHERPA,

Pay per click (PPC) and email marketing are the two marketing channels with the highest ROI.

There are many reasons why PPC outperforms other marketing channels.

PPC gives higher returns, sends sales-ready leads to your website, helps you brand your company while making sales, and helps you find out problems with offers, and more.

Due to many advantages pay per click advertising offers, most small businesses themselves become convinced to adopt PPC.

As I mentioned before, PPC sends sales-ready traffic to your website, it can boost the sales immediately.

Email Marketing

You think email marketing is the least effective that is why I have listed it in the end. Right?

Wrong!

Email marketing is one of the most effective online marketing channels while being the cheapest of all.

Famous online marketer, Neil Patel believes,

“Out of all the digital marketing channels at our disposal, email is the most powerful. Whether you’re a B2B or B2C marketer, if you embrace email marketing, you’ll find that your efforts and financial investment will pay off big time.”

And when it comes to the ROI, you will be surprised.

On every marketing dollar you spend on email marketing, you will get $39.40 in return.

Tell me if there is any other online marketing channel offering more ROI than email marketing.

By leveraging the true power of email marketing, you can certainly double the sales of your business.

Google Maps Marketing

If you want to target the local audience, then Google Maps Marketing is an ultimate online marketing strategy.

Why?

Google Maps results are shown above the organic search results. Additionally, it can help you increase brand awareness if your business feature on the top Google Maps result. Your potential customers will consider that you are a trusted company. That’s why many online marketers find Google Maps Marketing the best tool to target the local audience.

With the help of Google Maps Marketing, you can get the top ranking on Google Maps when a potential customer searches for a keyword related to your business.

And the best thing about Google Maps Marketing is that you don’t have to break the bank to adopt it.

How is Google Maps Marketing done?

A marketer will optimize your Google My Business listing so that Google can easily establish prominence and relevance of your business and rank your business on the top Google Maps results.

Google Maps Marketing is my favorite marketing avenue to target the local customers.

Conclusion:

Small businesses often don’t have large marketing budgets, meaning they need to find out marketing avenues that require low investment and yield higher returns.

Content marketing, search engine optimization, social media marketing, pay per click advertising, Google Maps Marketing, and email marketing are sure to boost your sales while being quite inexpensive as compared to other traditional marketing methods.

Your turn,

Have you ever tried any of these online marketing strategies?

How was the result? Do share it in the comment section. I’d love to hear about it.


Tweak Your Biz is a thought leader global publication and online business community. Today, it is part of the Small Biz Trends stable of websites and receives over 300,000 unique views per month. Would you like to write for us?

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Sandeep Rathore is a certified content marketer and the founder of QuickScream, a blog to stand out from the crowd through content marketing. He frequently writes on content marketing, growth, web copywriting, and startup. He is a big fan of American writer Ernest Hemingway and actor Jack Nicholson. http://www.quickscream.com/

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