8 Must-Read Thought Leaders to Help Boost Your Marketing
Learning is paramount to success in any endeavor, especially in the world of business. As an online marketer, you need to be aware of the latest news, strategies, and trends to keep your brand afloat. Although there are plenty of guides that can help you understand everything from sophisticated marketing tactics to the very basics, nothing beats learning from the best thought leaders.
Whether you’re an affiliate marketer, blogger, or entrepreneur, below are the experts you need to follow and subscribe to:-
#1. Neil Patel
Neil Patel is one of the most popular faces in the world of online marketing. Just like most success stories, he started out as an aspiring entrepreneur who dealt with a lot of frustrations. That’s when he took it upon himself to learn online marketing and built an identity around two core principles — honesty and over-delivering.
Today, Neil offers some of the most comprehensive and actionable guides on content marketing. Whenever he writes an article, he makes sure he covers everything there is to know about the topic. He’s also a fan of integrating visual elements to aid the learning process of his readers.
Aside from his blog, he is also responsible for online marketing tools; namely Crazy Egg, Hello Bar, and SEO Analyzer. He also co-founded KISSmetrics, a popular analytics platform for online marketers.
#2. Ryan Deiss
Ryan Deiss (pronounces as “Dice”) is the founder and CEO of DigitalMarketer.com – a marketing website that cultivates a large community of marketing experts. Throughout his career, he invested a lot of time and money in conducting online marketing tests with his team. Today, he is a sought-after consultant and speaker for businesses across the world.
Of course, Ryan is a very active contributor to the DigitalMarketer.com’s blog and podcasts. The site also offers Execution Plans that guide users every step of the way in achieving their marketing goals. These, however, are not free and are best suited for businesses who already have traction.
When it comes to blogging, Ryan implements a no-nonsense approach – making sure readers are only fed relevant and straightforward information.
#3. Ehsan Jahandarpour
Being growth-oriented is one of the qualities shared by all the thought leaders in this list. Ehsan Jahandarpour, in particular, focuses on “growth hacking” in his personal blog. It describes the process of rapid learning and endlessly desiring further growth, even if you just accomplished something noteworthy.
Growth hacking usually involves multiple tests and action plans that are geared towards rapid results. To avoid costly mistakes, you should check out Ehsan’s blog for step-by-step information and in-depth listicles. He also creates highly informative infographics to make it easier for his audience to absorb information.
Aside from his personal blog, Ehsan also contributes to some high-level blogs such as Entrepreneur.com and Business.com.
#4. Mark Schaefer
Mark Schaefer is a renowned college educator, author, and consultant. He is also a very talented speaker, which earned him appearances on popular shows like CNN, The New York Times, BBC, and CBS News. If you haven’t seen one of his talks yet, then you should head on straight to his personal website – BusinessesGrow.com.
Although the blog has an abundance of qualified contributors, Mark himself frequently writes insightful, humorous, and data-driven articles. Although the blog title makes it seem like you’re reading a social media marketing blog, the content covers a diverse range of topics that can help you develop a solid marketing strategy.
With Mark’s experience in marketing and providing workshops, he has a writing style that makes readers confident enough to take action by the end. Apart from his blog, you can also look up some of Mark’s books and podcasts; most of which focus on social media marketing.
#5. Matthew Woodward
For a lot of online entrepreneurs, affiliate marketing is one of the pillars of success. It is an accessible endeavor that didn’t require you to have your product before you can start selling. Unfortunately, the industry is already saturated, and the competition in profitable niches can be overwhelming to newcomers.
In Matthew Woodward’s blog you can learn all the hottest tips and trends that will help you succeed in affiliate marketing. SEO topics are also widely covered because it is one of the foundations that can help you outperform the competition.
One of most notable qualities of Matthew’s writing is the structure. Everything in his blog is laid out as a tutorial, which makes it easy for beginners to learn and apply valuable lessons – from leveraging expired domains for SEO to planning product launches.
#6. Jeff Walker
Speaking of product launches, Jeff Walker talks about them extensively in his personal blog. It is one of the site’s main subcategories – along with internet marketing, motivation, book launches, and traffic generation.
How does he know so much? In 1996, he started out with nothing; and now, he is known as an internet millionaire. His most favorite creation is the Product Launch Formula, which is a proven, step-by-step guide that explains the process of successful product launches in detail.
Jeff’s blog takes on a different approach to teaching since most of his posts include a full-length video. In addition to topics related to product launches, he also talks about other things such as managing your work hours and the art of self-motivation. Most these videos are found on his YouTube channel for free. But, if you want something more comprehensive, you should check out his book – Launch. He also offers a program known as the Launch Workshop.
#7. Bryan Harris
Bryan Harris is the creator of VideoFruit.com – a website that offers list-building lessons for marketers who need to generate email subscribers. However, you don’t have to take the class to get the goodies. By going to the site’s blog section, you should learn more than enough to start generating leads.
Most of Bryan’s blog posts cover specific topics with very specific goals. This makes it easier for you to take action and get your desired results. He also provides plenty of screenshots to make sure every step is made as clear as possible.
#8. Zac Johnson
Zac Johnson started out at age 15 designing web banners for only $1 each. Ever since then, he understood the value of learning and went on to be a successful, self-taught entrepreneur. Specializing in affiliate marketing, he has built a brand that puts the needs of consumers first – closing sales second.
Today, Zac actively reviews affiliate networks and provide his followers with fresh insights on how to make money online. He also constantly updates his personal blog – ZacJohnson.com – with tips on marketing, SEO, and business.
Learning from thought leaders is one of the best ways to advance in a competitive industry. By subscribing to the individuals above, you are guaranteed to get the accurate and updated information you can use to develop a sound marketing strategy.
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