The Basics of SEO Marketing: Do’s and Don’ts
SEO marketing has become a staple strategy to reach customers of various businesses. It stands for Search Engine Optimization marketing, whose aim is to increase the relevance of websites in search engines such as Google, Bing, and Yahoo. The more relevant the site is, the more users can access it. The more visitors the site has, the greater are the chances that it can create income through advertisements and customer purchases. Internet usage is free and accessible, so every business, small or big, ensures that it joins the SEO competition to achieve organizational goals.
For newbies in the field of SEO, committing mistakes is inevitable. After all, SEO marketing is not a piece of cake. A marketer must have experience, knowledge, and passion to survive the cruel industry. This does not mean, however, that errors could not be mitigated, especially the most common ones that even the most experienced professionals still commit. If you are considering an SEO marketing career in the future or if the craft simply interests you, here are the do’s and don’ts you must know. Remember to read intently and take some notes because these tips will help you through in the future!
DO’S – Tips that will get you going!
Make sure that your keywords are relevant.
The goal of SEO is to be relevant. This is characterized by belonging to the search results that users see when they search for terms in Google and other search engines. To achieve this goal, an SEO marketer must ensure that the keywords he puts in website content perfectly match the mindset of an online browser. For example, if the SEO marketer markets for an eCommerce website for second-hand gadgets, the keywords he may use are “good quality second-hand smartphones/tablets/cameras”. He should be able to anticipate what type of gadget the user may look for. Without this knowledge, the webpage/website stays unknown, even if the content is helpful.
The challenge of SEO does not end by belonging to the first page of results. The greater obstacle is to maintain relevance by continuously creating interesting content. Without something new to read or watch in your website, the chances of visitors coming back is very less. Who wants to visit a site again when a constant source of articles to read is present, right? The point is, you have to offer something new to rouse the interest of customers. Do you have news that users can’t find in other websites? Do you offer freebies such as electronic books or software? Are you the most responsive to user reviews? Are your memes fresh and funny? These are the simple questions you should ask yourself to guide you in maintaining popularity online.
To increase website traffic, online content should be accessible to everyone. When I say everyone, I MEAN EVERYONE. In today’s world, the easiest way to reach majority of markets is to enter social media.The population of social networking sites like Facebook, Twitter, Pinterest, and Instagram amounts to hundred millions. This undeniably tells the social media is a reliable platform to reach a vast audience. As an SEO marketer, you should take advantage of the opportunity by penetrating the social media scene. Create multiple accounts to widen your customer networks.
If social media management is too much of a task, ask for the services of experts. The secret is to create lasting relationships with customers through media they are most comfortable with and are most accessible to. According to Blue Hat Marketing seo services, a leading firm in the industry,succeeding in social media management “requires a dedicated, ongoing effort that is tailored to your business’ specific needs”.
DON’TS – Bad practices you must avoid!
Giving too much focus on keyword density
Keyword density refers to the rate by which a keyword appears on a webpage in comparison to the total number of words in the page. Since the journey towards the coveted “first-page exposure” means more matching keywords, SEO newbies tend to prioritize this when creating website content. While this should always be taken into consideration, this should not be the only focus. When content writers get too caught up on adding numerous keywords in an article, essay, or any other work, the quality suffers. The work would seem to portray that the need to increase keyword density is more important than giving quality content to customers. If you still want people to read your content, strike a balance between quality and keyword density when writing.
Failure to identify a marketing goal
Goal setting is an integral step in every undertaking. For SEO marketing, a goal must be set as a basis for creating campaigns. For example, the goal of a fashion store for creating a website is to lure customers to go to the actual store. With this in mind, the topic of articles or blogs in the website can be about the latest trends in fashion, with a call to action to purchase at the store. With the non-existence of a marketing goal, the marketer does not know the path the business wants to take and ends up wasting precious time and resources.
Ignoring local SEO
The end goal of SEO marketing is to create a sale. In achieving this goal, an SEO marketer must be able to know the people within the geographical location where the store is operating. This is important to increase brand awareness within the locale first before expanding to other locations. The problem with beginners is thinking way out of the box. Because of this, they forget that a market which is easier to reach also exists within the community.
There you go! These are the simple mistakes you need to avoid and the basic tips you must follow in order to kick-off your SEO career on the right track. I hope that I have been able to contribute insights which would be useful to your success in the future. Godspeed!
Image: SEO with geometric polygon
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