The 7 Key Ingredients of Powerful Social Media Marketing
Social media marketing has become an important part of digital marketing. All businesses, whether they are B2B or B2C are using social media to get maximum exposure, increasing sales and boost their business growth. Use of social media for marketing purpose increased surprisingly in recent years and is still growing.
According to The CMO Survey, the total amount of marketing budget spent on social media marketing will become more than two times of the current budget in next five years, from 11% today to 24% by 2021.
Several companies have a specific team of professionals who are responsible for overall social media marketing strategy. They do work and plan to bring more accurate and quality results that are essential for the business growth.
Marketers know the power of social media marketing and reported that social media is important for their business, but 88% marketers say that they still have to learn more about social media strategy.
We understand – how do you feel when you ask someone “how to use social media for marketing” but they don’t help you. 54% of small businesses reported that creating a social media strategy is more challenging for them.
Here are seven essential elements of social media marketing which you should use to make a powerful social media marketing strategy.
#1. Engage in More Social Media Networks
Each social media network has its own taste and some suit more than others. Your potential clients are active on at least three social media websites. Even businesses also use more than three social media platforms.
Content Marketing Institute found in their study that B2B marketers focus on average more than five social networking sites. The most popular are Linkedin at 91%, Twitter at 85%, Facebook at 81% and YouTube at 74%.
Other social media sites are also growing. Some of them are focusing on graphics, images, videos and some focus on content.
Pinterest, Instagram and Snapchat are focusing on graphics and images while YouTube focuses on videos. Engagement on more social media sites increases the chance to bring more people to your website and business.
#2. Choose the Right Content According to Social Media Platform
Many marketers make the mistake to post the same content on all social media sites which they are using. Every site is designed for a particular purpose and type of users. If you are not delivering the right content in the right form, you will not get the expected results.
People interact with different types of networks because they know which kind of information they want. Treating them all in the same way will not be a good idea.
Let’s take a quick look:
- People on Facebook look for friendship with a real person while on Twitter they follow people to know what is in trend.
- People connect on Facebook to share their feeling and thoughtful content via photos and videos.
- Tweets, on the other hand, have less feeling. They are more about trending topics and news.
- A person who understands visual content through images will get more attracted towards Pinterest and Instagram than Twitter or Linkedin.
- Your content should be unique for each type of social media platforms.
#3. Entertain Them Before Selling
Buyers have become smarter than before. They will buy when they want to buy, you can not force them to make a purchase. They want to get more information about a product before they buy. People spend their several hours online to find the stuff that educates them and entertains.
People love to read stories that entertain and educate them. If you provide boring promotional content, the chances are high that people will not show interest in you. Before selling your stuff to prospects, you need to learn how to entertain them through your content. A smart marketer knows how to do entertainment marketing. If your content is interesting, no one will read and share it.
When you constantly deliver the engaging content people pay more attention to you and your brand. They will wait for the upcoming post to see what will be next.
Once you establish a strong connection with your potential clients, then you will be able to sell your products or services easily to them.
#4. Use Visual Content
A successful social media marketer understand the power of visual content. A study found that internet users pay close attention to information images. In fact, if images are more relevant, users spend more time in checking out images than reading the text.
Facebook continues changing its news feed that shows quality image and videos, and Twitter is also focusing on videos and pictures. Visual content has 40% more chance to share on social media than other types of content.
It would be an intelligent move to use visual content than using plain text.
#5. Educational Content
You want people to come to your website, read your content and make a purchase. Maybe you are lucky, and you got some customers. But if you are consistently providing promotional content and expect people will buy your product then you are wrong. If you are doing this, stop it right now.
People read your content to see what is in it for them. If you are not providing value to them they will move somewhere else. Focusing on too much promotional content can drag your business’ growth down.
Instead of educating them about products and services. Tell them why they need to know about your product or services and how it will benefit them. Educate them in a way they become able to take the right decision before purchasing.
There are many marketers out there who believe in providing educational content before selling products or services to their clients. They want people to know about their services before using them.
#6. More Concentration on Social Media Marketing
More than three million people of the population use the internet and around 2.1 billion users have active social media accounts. Social media can be a powerful marketing weapon if you know how to use it. It is the best way to generate quality leads.
It brings more purified leads after email marketing. 70% of marketers use Facebook to gain the new customers. The population on social media will increase even more in future.
A smart digital marketer should focus more on social media marketing and provide content according to the user’s need.
#7. Pay Attention to your Audience
A brilliant marketer pays close attention to his prospects. He knows how to make a strong relationship with his audience by paying attention to their complaints and suggestions. Social media is the best way to find real fans for business, and if you treat them well, they can be your loyal customers for the rest of your life.
You should carefully watch your potential customers what are they saying on social media about your product or services. Once you find the issues they are facing, try to solve them first before your competitors.
Social media can be your best buddy if you treat it well. It will help you to grow your business and establish you as a brand. If you focus on social media with a full proof social media strategy, it will reward you more success than you thought.
Apply the tips mentioned above and make your social media marketing impressive and efficient.
Images: ”Author’s Own”
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