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5 Internet Marketing Trends You Can Definitely No Longer Ignore

It can be really difficult to keep up to date with what’s happening in the internet marketing world.  I’ve had a lot of people ask me recently, where to focus their internet marketing efforts this year. So here are my 5 internet marketing trends that I’m suggesting you (and your business) can definitely no longer afford to Ignore. 

Internet marketing trends

5 Internet Marketing Trends

# 1. Responsive design

You can no longer predict how your customers will access your website:

  • Global sales of tablets are expected to exceed 100 million in 2013
  • And smart phones owners will be the majority, in many countries by the end of the year.

Responsive web design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devicesWikipedia.

In simple terms, responsive design works out what type of device that is being used and adjusts how the information is displayed to fit the screen size, to give the best possible user experience.

# 2. Thick content

For me:

  1. Thick content
  2. Author rank
  3. And guest posting

Will become intrinsically linked by the end of the year.

When it comes to effective content marketing strategies, quality has always trumped quantity (but quantity is still important!). Recent Google updates that reward high quality content (and penalize low quality content) now mean, that content marketers really really need to focus their efforts on creating thick content.

Content that is:

  • Unique,
  • High value
  • And information packed

# 3. Author Rank

how to claim your author rank

Author Rank is the idea that your reputation as a content creator should influence search results.

  • It allows content creators to claim ownership of their content, wherever they publish and have their avatar and name show up in the search results (see image above).
  • Content creators need to claim their content through the use of a digital signature (Google+).

Check out my post on how to claim your Author Rank.

# 4. Guest posting

With the amount of content that’s now produced daily and the race to produce higher quality content, building a successful blog from the ground up (and on your own) has become increasingly difficult.

Guest posting has always been a sensible online marketing strategy and now with the advent of Author Rank, it just became even more important:

  • Author Rank informs Page Rank (and probably visa versa). If you write for an authority site like Tweak Your Biz, this will help you to build your Author Rank.
  • While this opens up opportunities for business bloggers, it’s sensible to assume that it may become a double edged sword, in that, authority sites will also start to pay more attention to an individual’s author rank before agreeing to publish their content.

It’s those authors that can manage to build their Author Rank quickly, that will benefit most in the longer-term.

# 5. Strategic social media planning

While the argument for being there may have been won – many companies continue to view social media as “build it and they will come”. They create channels and start broadcasting their message, expecting a mass of new fans and interaction. It doesn’t happen!

  • Only 20% of marketers are currently actively measuring social media ROI, with “80% of marketers beginning with tactics instead of goals” – eMarketer Report.  
  • The reality is that continuing to waste money and time on tactics that might work is not sustainable.
  • It will be those that take the time to really understand social and develop a social media strategic plan that will be successful in the long term.

Check out my ten steps in developing a strategic social media plan for your business.

Are there any critical internet marketing trends you believe I’ve overlooked? For the benefit of readers please share your suggestions in the comments below.

Thanks for reading,


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Images:  ”A red key on a computer keyboard reading Action Now

Digital expert, top 10% influencer with over 10 years’ senior management experience - including managing projects and teams, and growing companies in the Irish, international and online marketplaces. Co-founded one of the largest B2B blogs in the world, helped grow a B2B social media to over 1,000,000 members, created the strategy for one of the most effective SME Facebook pages in the world and have grown 3 business websites (, & to in excess of a 100,000 unique visitors per month. Have consulted and worked with both corporate and SME clients on leveraging digital to drive business KPIs. Speaker at industry events, have authored several industry reports on the Digital Economy and appeared in the New York Times, Washington Post, Business Insider and other leading online and offline business publications. Specialities include: Entrepreneurship Business Development, Start-ups, Business Planning, Management, Training, Leadership, Sales Management, Sales, Sales Process, Coaching, Online Advertising, Blogging, Online Marketing, Social Media Marketing, Digital Marketing, Content Marketing, SEO, Social Media Strategist, Digital Strategy, Social Media ROI, User Generated Content, Social Customer Care.

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  • Great List

    Responsive Everything has got to be the new Paradigm.

    Regarding Author Rank – Are you also Foreseeing a critical mass or tipping popint for Google+ this year?
    Am liking the new phrase Think Content – where did you see that term? Reminds me of the noises I am hearing on the return of “Slow Blogging”. More value come from more authenticity . If you can be authentic you need to ask some serious questions I would surmise..

  • Great Post Niall – with a LOT to think about. I’m with you 100% on the trends you talked about. Why will this happen in 2013? Because Social media and inbound marketing have become essential for business, and needs to remain so, otherwise, as the saying goes “what begins as a movement, becomes a business, and eventually degenerates into a racket.” The way to prevent the descent into a racket is by demonstrating authority (with great content) and demonstrating authorship (via rankings). So we come full circle – ‘who are you and why should I listen’. Thanks!

  • It’s been doing the rounds for a while in the US. I’d watch out for a triangle of guest posting, thick content and author rank, going forward!

  • Thanks Ben, author rank is the one place where other social media can’t compete and it’s also a very solid way to tidy search. I also think it a big endorsement of G+ by Google. In other words, it’s there for the long-term in my opinion.

  • Niall: What do you mean by “thick” content?

  • Hi Martin, I mean content that’s unique, very high value, has lots of information and is evergreen (much longer than your standard 2-300 word post). This is an example of thick content:

  • Niall: Thanks for your explanation. Is it similar as pillar our foundation post? I learned about this expression when I listened to Wayne Hurlbert’s interview with Blog Bloke.

  • writerlyderv

    Thanks for the advice about author rank. Your post gives great clarity on how to gain greater visibility on the Web.

  • Thanks Nishadha, agreed! 🙂

  • delighted that you found it useful!

  • Not yet as far as I’m aware, well at least technically – however, I’d imagine it’s only a matter of time.

  • Thanks for your comment, Barbara.

  • Christine Miura

    Right on Target! Thank you for giving me social proof to my clients how important strategic thinking and planning is ever more important for 2013~

  • Thanks, great read. As you point out, the key is Planning and Strategy and measuring what works and what doesn’t and continually revising your strategy. But the big questions in how do we really measure ROI ?

  • Check out my ten steps above and let me know what you think? Thanks Andrea!

  • My pleasure, Christine. Glad you liked it!

  • Ronan Quinn

    It’s amazing the amount of websites, especially ones that create videos and photos that are still not RWD. Along with a social media plan I guess content is still king!
    Thanks for the tips

  • Search Results Media

    What should be the length of content in about us page???

  • Great post that. Thanks for sharing.

  • Great! Awesome! Thanks for the tips.

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