Tweak Your Biz » Marketing » Twitter Consultant, Mark Shaw, Shares His Twitter Tips And More

Twitter Consultant, Mark Shaw, Shares His Twitter Tips And More



Mark Shaw is an author, Twitter consultant, trainer and enjoys speaking to large audiences as a public speaker, in fact the larger the audience the better. He also loves a good radio or tv interview, all on the subject of Twitter. So I thought I would ask Mark how he got involved with Twitter and who his idol is plus what he has planned for his new venture. He also gets to share some Twitter tips on the way.Twitter Tips

What did you do before Twitter came along?

I used to sell  medical products to the NHS. Did that for many years. It taught me a top lesson which is stop selling. Train more, educate more, be helpful, add value, and the client will  buy more of your products. After that, I became a mortgage broker until everyone was hanging outside the Northern Rock Building Society one day – that really was the end of the mortgage broking industry. It was then April 2008 that I found Twitter.

Like most people I did not get why anyone would want to know why I was having a cup of tea. Unlike most people, I spent hours trying, testing, measuring, getting it wrong and learning what you could do with Twitter.

You provide a number of services – public speaking, group training, Twitter courses, TV and Radio – which is your favourite?

My favourite is public speaking. I love a big crowd, the bigger the better. Very close behind though is training. I seem to have a good knack for explaining things in a way that most people can understand it and then making it relevant to them so they can then execute that point in their own business.

Do you cover any other Social Media platforms or are you just focussed on Twitter?

I took the decision right at the beginning to have a very tight niche. That is Twitter. I wanted to be a specialist. I wanted to make  it easy for people to advocate and refer me as they knew exactly what I did.

Which Twitter tools do you recommend for businesses on Twitter?

People far too often get hung up with the tools and forget that Twitter is all about the conversation. So I don’t advocate many. I do suggest that you should use Hootsuite.com or Tweetdeck.com to run your twitter life. Both offer excellent dashboards. I also suggest that you  have an app on your mobile phone. I use Ubersocial on my Blackberry, but there is also Hootsuite and Echofon if you have an iPhone. The main thing is that you find something that works for you.

Who would be your Twitter idol?

Great question. That would have to be @garyvee – Gary Vaynerchuck. He says it how it is, is passionate, honest, opinionated, and is always on the money with his views.

Can you give us 5 Twitter Tips for a business?

Easy.. it’s the 5 B’s… Be Committed, Be Consistent, Be Interested , Be Interesting and Be Social

Which companies do you think are doing well on Twitter?

I have two – @jamesmillman & @katiemillman of Jam Call Answering Service and @swbroadband who are really on the ball

How long do you spend each day on Twitter?

I spend during the course of the day and whilst out on my mobile approx 2-3 hours.. but then its my business.. so I need to be up on new things, breaking stories, business leads for my clients.

Tell me a bit about your new venture “My Secret Venue”

The idea is very simple. Twitter is awash with business leads for people. I find those leads and then text them to subscribing businesses. The main benefit is that businesses don’t have to be at their pc or mac looking or searching for leads. Checking and vetting the leads to see if they are suitable. I do that all for them. The leads come through as a text message to their phone. All they then need to do is reply to the person if they want to.

Since I launched My Secret Venue, I have added My Secret Tradesmen. That finds leads for tradesmen.

A huge thank you to Mark Shaw for taking the time out to answer my questions. I’m sure he will be happy to answer any further questions you may have below.

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The Author:

Sian Phillips is the Managing Editor of TweakYourBiz.com and a Moderator on Bizsugar.com. Sian is also the accountant for her clients Henparty.ie, (Dragons Den winner 2009), Clearwave.ie and Comserv.ie. With over 20 years’ worth of experience in business and accounting Sian provides help to the SME sector. The other half of Sian’s day is spent workIing in the Social Media space; writing blog posts and conducting interviews for TweakYourBiz.com, plus writing for clients globally about Social Business and Accounting. She is a qualified Accountant with an Honours Diploma in Journalism too. http://www.tweakyourbiz.com

Add Your Comment

  • http://www.bloggertone.com Niall Devitt

    Hi Sian, another great interview, well done! “2-3 hrs per day on Twitter”, that’s a big commitment but it appears to be paying off for Mark.

  • http://www.cendrinemarrouat.com/ Cendrine Marrouat

    Fantastic interview, Sian! You introduced me to Mark Shaw, thank you!

    The 5 Bs are the best way to get results on Twitter.

  • http://twitter.com/SMARTSocMed SMART Soc Med Mgmnt

    Great interview. 2-3 hours on Twitter…I do that for clients which is probably my clue that I should really do the same for myself. I definitely think Twitter is so data-rich that it’s worth more than many can fathom. I wonder what he tried, did, failed, succeeded…totally curious. Thanks

  • Mark Shaw

    Thanks Sian for the opportunity for a chat.. 2-3 hours on Twitter.. yes that is far more than most people but then it is my business. I would not expect most people to do more than 20 – 30mins per day… the name of the game is consistency.. adding a bit each day.. cheers Mark

  • http://twitter.com/xcelbusiness Helen Cousins

    I like “Be Social” best – a lot of business people forget that one!
    Thanks Mark and Sian :)
    ~ Helen

  • Christina Giliberti

    Love the 5 twitter tips there Sian + Mark. New Twitter idol….!

  • http://www.sianphillips.ie/ Sian Phillips

    You’re welcome Mark – thanks for the great interview. Twitter is part of my job too and also I’m on my laptop nearly all day so I find it simple to keep Tweetdeck open in the background and to reply if someone tweets to me or send an odd tweet when I stop for coffee

  • http://www.facebook.com/tiroberts1986 Ti Roberts

    Sian,

    This is a great post and Mark shared some wonderful tips. Thanks for sharing this post with our BizSugar community. I appreciate it!

    Ti

  • disqus_SfanuQG0gQ

    Thanks sain sharing this with us you introduced Mark shaw that is great,

  • http://RecommendedAdvisor.com/ Rich LoPresti

    you lost me at Blackberry….

  • http://www.smartsolutions.ie/blog/ Elaine Rogers

    A great read thanks Sian and Mark.
    The main thing I love about twitter is the social aspect – that also amplifies the negative side – bullying and agressive tweeting / attacking – I have no issues silencing those who partake, and never puts me off the positive conversation and amazing info bites :)
    Great simple tips Mark – the 5 Bs

  • Elish Bul

    Thank you for the timely post on Twitter – my key takeaways were “commitment” and being “interested”. At a time when Facebook pages pose a greater challenge – the universality and relative transparency of Twitter does beckon – I shall be investing more twitter focused effort in the future I suspect.