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5 Top SEO Tips

Search Engine Optimisation (SEO) is an organic science. It grows and reacts to the atmosphere around it. That atmosphere can be the search engines themselves or it can be the changing habits of internet users. Today, we’re taking a look at five issues and how you can work on ways to improve your search engine ranking. It’s DIY SEO you could say. Here are my SEO tips.

Research your Target Phrase

Research target phrase and target long string search terms – these typically have three or more words. They might have less searches but the people that do search using these terms are higher quality visitors. And there’ll be lower competition for those terms. Let’s take the example of ‘tennis shoes’, if you search for tennis shoes in you have 59million listings coming up.  BUT if you search for ‘ladies tennis shoes size 6’ there are only 2.6million listings coming up.  So yes, the more specific you are, the better the results will be. You can do some initial keyword research by using the Google keyword tool.

seo tips

Where to put the Target Phrases

Once you’ve found these target phrases, where do you put them? First of all, ensure they are in the page name itself. They should also be in the product name. Where possible, weave the target phrases throughout your on-page copy. The url is another vital part where they should appear. Within the pages themselves, inbound links and anchor texts always attract attention from search engines. And the target phrase or keyword should be an ever present in your meta titles and meta descriptions for SERPS too. There is a disclaimer though!! Only include all these if they make sense to the reader.

Don’t ruin your Brand Message

SEO is important but it is not everything. You should never ruin your brand message or marketing communications online just to facilitate your SEO methodologies. One of our main beliefs is that no matter how well you attract people to your website or blog, they must engage with it when they get there. The old saying goes… ‘you can bring a horse to water but you can’t make him drink.’

Social Media

Social media plays a role too so put sharing buttons on all key content like special offers, product pages, news and blog posts.  Google takes social signals into account so you need to allow your visitors and readers to share and endorse your content across their social media accounts.

Current Content

And finally, you need to be relevant and active. Keep content current. There is a myth that the more active you are the bigger your online footprint therefore the more visitors you will attract.  Being active and relevant is important but more importantly you must write about topics that your customers are interested in.   Ask your customers what they want from you; listen to what they are already asking about.  This leads to building your reader numbers and these readers will comment, share, endorse and link to your content.   All this equals more visibility and ultimately improves your ranking.

SEO DIY is not hard. You just need to keep account of what you’re doing and deciding if it’s working and to what extent. Most of all ensure your branding and marketing communications remain consistent and accept that SEO plays a major role but still only one role in your overall modern marketing mix. What are your SEO tips?

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Images:  “Process of Search Engine Optimization illustrated by gears

has a passion for all things digital and when Sandra set up her new business in 2010 her main objective was to empower businesses to manage their online marketing in-house at an affordable cost. For 12 years Sandra has been providing online marketing services and a suite of online marketing training programmes for training organisations and SME's in Ireland.

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  • angelina dom

    Great post very informational. I’ll go with last one the CONTENT is most important part in SEO as how much your content is strong as much as your content is strong your adveritsing will be more stronger and healthy and there will be lot of traffic to drive for you in the end. Content will be the king in future.

  • Gives good clarity to the subject, but am wondering what your thougts are on drawing up target phrases when your key words are very competitive, such as writing (my own field!)

  • Hi Derbhile, thanks for your comment, I find it useful to draw up a list of all relevant target phrases and writing two figures beside each one, the amount of searches in the market and amount of competition (how many results in SERP). Then I look at each page of the site and identify which phrases suit which pages. Then I start removing all the ones that simply cannot be reached as they have far too much competition. It is important that you build the online footprint for each page (links, social shares etc) and this will really help increase your ranking. I hope this helps.

  • Angeline, thanks for your comment. Content certainly is king (or queen 🙂 )

  • Elish Bul

    Thanks for that Reminder on Target phrases – good to hear that gentle nudge towards qaulity and not quantity for a change

  • I like the 2nd post about maintaining your branding regardless of the “best” SEO practice at the moment. It just shows that there are some non-negotiables about your business and that you need to compromise SEO tactics for the greater good. Thanks for this post!

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