5 Pleasing Characteristics Of A Good SEO Specialist
The general increase in online activity in recent years has made the Internet the modern day business hub, with no foreseeable end to the growth. Businesses are learning to adapt to this change, as the only alternative is going out of business.
This is one major reason why SEO specialists are in high demand these days. They employ strategies for companies to be seen in the intensely competitive arena of search engine rankings, while allowing the businesses to focus on what they do best.
For any business looking for skilful and reliable people to entrust their website rankings to, here are five personal traits that you should look for in SEO specialists:
#1. Insatiable Learner
Change is the nature of the Internet industry. Search engines such as Google, Yahoo and Bing are always revising their algorithms in determining how websites and their individual web pages will rank. Some methods that guarantee first page visibility eventually stop working, and sometimes even prove detrimental to a website.
Good SEO specialists keep up with these changes by always being up to date on the happenings of their trade. They take the initiative to look for new ways to get websites ranked highly in methods acceptable to search engines.
They absorb every important detail about their clients and their competitors, so that they can apply the appropriate techniques for their clients to stand out in the field. This works particularly well for businesses with highly specific niches, as those require focused audience research.
They also naturally pick up skills such as coding for HTML and CSS, which can be extremely helpful in understanding how web pages work and in optimizing them with that knowledge.
#2. Determined Solver
Because good SEO specialists have an unquenchable thirst for learning things, they also won’t let any obstacle hinder them for long. They will look for every possible solution to a problem, even if it requires some extensive research and frustrating trial-and-error.
Part of the job is building quality links, and that requires acquiring vital contact information from prospects. Good SEO specialists will not be resigned to failure if the info isn’t easily available in a promising prospect’s website. They will look up social media accounts, personal blogs and other avenues.
This also means having the patience to wait on replies from emails, as well as strategies’ effects on page rankings. Although connection speeds have gotten faster, the process of achieving results still takes time—that any good SEO specialist can endure. Businesses would do well to hire patient SEO specialists, because they understand that good SEO is a long-term investment, and not something that brings results immediately through unethical actions.
#3. Creative Thinker
With an indomitable will to overcome hurdles, good SEO specialists also explore uncharted territories to come up with answers to seemingly hopeless quandaries. They are not limited to the tried and true practices in making a website popular.
This out-of-the-box thinking can lead to surprising innovations even in everyday operations, which can propel a company all the way to the top. They will experiment with their usual software programs, look for tools that can make their work easier and faster, and try out wholly original tricks.
#4. Meticulous Investigator
Good SEO specialists take their job seriously, so when they do it, they pore over every detail to make sure everything is working just as planned. They will not leave any stone unturned so operations will run without a hitch. From the HTML tags to the keyword ROI and internal links, they will check and double-check it all.
This attention to detail can also be beneficial even in taking part in meetings and seminars, as well as in handling clients. There may be important points brought up that might go over the head of some SEO specialists who are only focused on how they think things should be done. Good SEO practitioners take down notes, showing that they care for the assignments they take on.
#5. Great Communicator
No SEO specialist works in a vacuum. They are constantly in communication with their clients, webmasters, staff writers, graphic designers, IT administrators and more. So it is absolutely crucial that they know how to work with all these people of varying demands and personalities.
Good SEO specialists toe the line of being savvy salespeople with their ability to get people to agree to their own ideas, while making them think that they came up with the ideas in the first place.
Getting a prospect to put up an article linking to a client starts with gaining his/her trust, and that requires good negotiation skills. Convincing an artistic designer to compromise his vision for maximum search engine crawling efficiency also entails a personable approach to avoid internal conflicts.
An SEO specialist will be an indispensable part of any business looking to thrive in today’s digital world. Just keep in mind not to hire just any SEO specialist, unless you want middling results or muddy work relationships.