Tweak Your Biz » Marketing » Writing Perfect Press Releases For Guaranteed Exposure

Writing Perfect Press Releases For Guaranteed Exposure

by Alex Smith on October 16th, 2012
5 Comments



It is highly beneficial to create a press release that is attention catching and newsworthy. Journalists and press release writers know this fact and develop healthy press releases that can eventually generate traffic and sales leads for the company; however, there are many who are still struggling to draft a sound press release for their companies.

First of all, it must be noted that a press release should be genuine and properly focused on the company’s details in a distinguished manner. It will not only catch the immediate attention of audiences, but conveys its intended purpose also. In order to make your press release writing a genuine success, you must follow certain press release writing trends.

Press Releases

Analyze Other Press Releases

A professional writer will always study, analyze, and evaluate other press release to get an idea. It will help him to know writing nuances and standards to follow. It is easy to read press releases from the PR submission websites. A well-written and directional press release is always engaging and attracts lots of PR professionals. You should read a great number of press releases from top brands to get a feel of flow and the type of language used to communicate the very purpose of the announcement. It is good to read professional press releases to get the exact style of writing.

Initiate with a Newsworthy Topic

It is of vital importance that your press release should have a core purpose or announcement or any newsworthy fact to share and distribute. The topic of the press release makes it healthy and effective. In fact, the complete press release should be written around the core topic only. The topic could be anything from product launch to the profit announcing party of a company. The major thing is the topic and its relevancy.

Submit it to the top press release submission websites

To get maximum exposure for your press release, you must try to submit it to the top submission websites of high PR. Also, you must submit your draft to the best submission channels so that they can distribute your release to different sites through their integral network. It will provide greater visibility, traffic and credibility to your company. Unquestionably, it will generate a lot of buzz for your company, in practical terms.

Most of the distribution networks get your draft on top news sites like Google News and Yahoo News, etc. They also try to distribute your news release to maximum number of subscribers, bloggers and journalists.

What tips do you have for writing a perfect press release?

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Images:  ”Newspaper boy with a megaphone/ Shutterstock.com“



Category: Press release, Writing

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The Author:

Alex Smith is editor in Easy Press Release. Easy Press Release is a subsidiary company of Easy Media Network offers you press release writing services and press release distribution services to improve your website visibility in search engine. Follow me on twitter at @easypressreleas http://www.easy-pressrelease.com

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  • http://www.bloggertone.com Niall Devitt

    Hi Alex, Welcome to Tweak Your Biz and thanks for some great pointers. For me, as you say, it’s of vital importance that the subject matter is newsworthy.

  • Elish Bul

    thank you for your Insights Alex – I Look forward to more great advice on PR. with regards to your second point – am a firm believer in a good story and making one’s case What top submission websites would you recommend. or does this need to be finessed in terms of your market by region or sector?

  • http://www.cjwriting.com Calvin Jones

    Hi Alex,

    I found this post through several tweets in my Twitter stream, and after reading it I feel compelled to offer a bit of feedback.

    Firstly fair play for posting.

    However, I don’t think the post lives up to the title. In fact, if it WAS a press release any editor worth his or her salt would simply bin it.

    It’s not that the advice itself is bad per se… but the writing really isn’t up to scratch.

    I wouldn’t normally comment on the standard of writing in a blog post… BUT, and there’s really no getting around this: a post offering writing advice, on press releases or anything else, has to be well written to be credible. Anything less does a disservice to the reader.

    While I could work through the post dissecting it paragraph by paragraph I don’t feel that would be fair. But I would suggest is that maybe it would be a good idea to work through it yourself with a critical eye and ask where you could improve it.

  • Martin Lindeskog

    I am recommending you who are interested in writing a perfect press release will take some time to think about the development of spreading your message with a “megaphone” as in the old days and instead having a conversation nowadays. Have you read Stefan Engeseth’s book, The Fall of PR & the Rise of Advertising? You could download it for free as a PDF on DetectiveMarketing.com.

  • http://rumblinglankan.com Nishadha Silva

    I think in recent times to have any success with press releases you need to do a paid release where they are actually send to editors, and also have a very good title with relevant keywords so they immediately catch the attention of the said editors.

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