Tweak Your Biz » Marketing » Real Time Communications Are Killing Us Slowly

Real Time Communications Are Killing Us Slowly



The changing pace of technology into real time communications means we could be killing ourselves slowly, but is this behaviour healthy? If you remember a day where no mobile phone would ring in your pocket, or the latest news would be published at the break of dawn, then you will certainly be able to appreciate the effect of real time communications in today’s world.

We’re in the midst of a content revolution that is amazing – the whole concept of news has been adapted and the power and speed of that news has changed. The current expectation is that news is delivered in real time for real time communications. After 24 hours, it’s old news.

Real Time Communications

Communications are noisy

With social at the fore and real time communications like updates and tweets vying for attention, it seems we are living in a world full of noise. If only minds could filter the relevant information and channel out the unimportant so easily.

As we crave  real time information, we suffer the effects of over-stimulation which could affect our health.

Real time communications can be powerful

On the flip-side, being privy to so much information can be powerful. It expands the mind and works to be not so dissimilar to studying a course.

This knowledge could save us – how many of you check the progress of a hurricane or view twitter updates of a recent storm? Twitter has been praised as the best way to follow natural disasters when tweets display real-time reports. It means followers can track hurricane paths.

FOMO leads to real-time communication dependency

Unfortunately, everything that has a strong positive, also carries a strong negative. Real-time communication activity can cause us to obsessively check updates and become unable to switch off from the online world and absorb the one beyond the screen.

To be so dependent is harmful. Suffering from FOMO (fear of missing out) is harmful. In truth,do we need to know everything?

Digitally connected

We are more digitally connected that ever before. The Futurama episode (eye phone) while extreme, does highlight how connected we can be. Imagine a phone that is connected physically to your brain and the effect of the constant attachment to real time communications.

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Cool ? Yes. Dangerous ? Hell yes!

A possibility…..definitely maybe.

Too many online updates can lead to stress

It’s an ugly word and scares the life out of most, but stress is a prominent reality. It does not only apply to a move of home, difficult boss or new baby. Being obsessed with real-time communications can actually cause undue stress.

Tips to filter out irrelevant real time communications

  • Think about what you’re reading and how much is really important.
  • Limit your time online so that you have focused slots.
  • Copy any good news sources into a notepad file or word document and read later on if you have a deadline.
  • Time between slots is not a prison sentence; it’s a way to fully absorb what you have read.
  • Sign up to RSS feeds and have updates from popular sites mailed to you.

Are you obsessed with real time communications?

Are you fed up with the constant noise? What are your tips for dealing with information overload?

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Images: “business and communication icon set / Shutterstock.com



The Author:

Christina is a complete geek, hence a perfect web + online marketing consultant. After ten years working with Premier Recruitment Group, LA Fitness, Monarch Airlines, Thomson Travel and a host of other companies, she now owns CG Online Marketing (www.cgonlinemarketing.com) in Ireland and is an associate of the Ahain Group. She's qualified in most things online such as web server management, digital design, Google Analytics and SEO. Specialties: Social Media Marketing, SEO / PPC,Google analytics (qualified in GA IQ) Web trends + insights, Data segmentation and targeting, Customer Behavior analysis, Digital design, Writing, Ethical marketing Green marketing / Sustainable tourism and Hotel + travel online marketing http://www.cgonlinemarketing.com

Add Your Comment

  • http://www.smartsolutions.ie/blog/ Elaine Rogers

    I am smiling Christina!!
    I am resorting back to RSS so updates of blogs etc are coming into me by email, so I can read at a time that suits me.
    FOMO is a serious problem, it can really creep up on us = I find a real break away (as in holiday for example) can help to bring us back a bit, but we need to be careful about hopping back on that fast train again.

    Great post – freaky video! I was so glad it stopped when it did!

  • Sian Phillips

    As I’m sitting here with my two screens going, checking Twitter, Facebook, editing, making notes for a post and some accounts too I whole-heartedly agree with you :) Great post Christina – I’m off to get a coffee now

  • Sian Phillips

    May I add checking Facebook and Twitter for work – not for play anymore :(

  • http://startingasmallbusinessnow.com/ Caleb Page

    I don’t know if the problem is too much information rather than synthesizing what is in front of us. The major challenge of taking in everything available is taking the quiet time to create your own point of view on what is happening in the world. It’s a critical challenge if we’re going to take long term, strategic actions rather than chasing the latest information ball like a happy dog. As an example, I listened to a person the other day quoting three different gurus within two minutes. It was immediately clear she had digested their information but hadn’t yet made it her own. Too many inputs, I’d say.

  • Christina Giliberti

    Thanks Sian. It certainly means being busier online.

  • Christina Giliberti

    Points well made Elaine. We all need to relax and plan a break away to recoup. Important for mind, body and soul.

    Episode was fab….yes a bit creepy, but Futurama always manages to confront serious issues in a humourous way. Its actually picking fun at Apple and how we feed into the ‘constant upgrade’ mentality, knowing its not always the best decision and that the quality could be in question.

  • Nathan Belomy

    Dupstep is a good example of a social response to digital communications; out of focus, distorted and confused. It’s good as a back seat device, check it when you want too.

  • Christina Giliberti

    Thanks Nathan!

  • Christina Giliberti

    Sorry Caleb, I responded and it disappeared. Poof!
    Yes, its easy to get swept along and feed into the thoughts of others. We do have to interpret information in our way. There’ s a great deal of info that is complete hogwash, but written in a believable way.

    Way too many inputs…..not enough logical outputs ; 0 )