Tweak Your Biz » Marketing » Write SEO Friendly Blog Posts That Customers Will Find (In 7 Easy Steps)

Write SEO Friendly Blog Posts That Customers Will Find (In 7 Easy Steps)



The blogosphere is a highly competitive environment. There are now approx 175 million blogs producing around 1 million new blog posts every day. Creating SEO friendly blog posts, that customers will find, read and engage with – has become a big challenge for content writers and those businesses – that use blogging as part of their online marketing strategy.

Previously, I’ve written about what you need to consider before you start blogging and how best to format your blog posts for online readers. In this post, I will describe how to write SEO friendly blog posts that will help ensure your content gets found and seen by the right people: your prospects and customers!

Write SEO Friendly Blog Posts to reach more readers and people

 SEO Friendly Blog Posts

“Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users” wikipedia.org 

How to write SEO Friendly Blog Posts?

 # 1. How to do Keyword Research

I’ve spoken about the importance of doing keyword research before and it’s the critical first step! There are many tools available incl:

Keyword research allows you to confirm or find out about what people (in this case: your prospects) are searching for. When deciding which keywords will work best, consider those that offer you:

  1. Relevance
  2. Lots of searches
  3. Less competition

If I built apps?

Say, I was an app developer and I wanted to write a blog post to target businesses who might like to build an app. I might consider that “We build apps for your business” is a good title for a blog post, but is it?

If I go to Google keywords tool and search for “We build apps for your business” I get 0 searches! Next, let’s input “apps for your business”. OK, that’s better, it shows 2900 searches per month.

However, If I scroll down the page, I see the keywords “How to make apps” which has 450000 searches and is of medium competition. I like this keyword opportunity because: 

  1. It has lots of traffic potential
  2. It is not too competitive
  3. And the people who are searching for it, are looking for actionable information

However, it still has some weaknesses:

  • It’s very broad
  • And it only weakly relates to my target audience

# 2.  How to Optimize your Blog Post Title

So how can I optimize “How to make apps”, so that I’m targeting the right type of reader? In my example: businesses that might be considering building (and paying for) an app?

Let’s look at some titles that will make my blog post more razor-sharp: 

  • “How to make apps to get your business downloaded”
  • “How to make apps that deliver new customers and more sales”
  • “How to make apps that return on your business investment”

Note: Position your keywords nearer the start of your title as search engines and people put more weight on the early words

# 3. How to Optimize your Meta description

Meta descriptions are the short descriptions that show up in search results along with the link to your blog post:

  • They should be no longer than 150 characters
  • And front loaded with your chosen keywords

# 4. How to Optimize H2 and H3 headings

Ideally, you also want to include your keywords in your H2 and/or H3 headings.

  • My H2 heading above is “How to write SEO Friendly Blog Posts?”
  • Includes “SEO Friendly Blog Posts” which are the focus keywords for this post

To do this in the HTML version of your website, write the following text: 

<h2>Headline Text</h2>

Or 

<h3>Headline Text</h3>  for H3 

Note: WordPress and other content management systems have this option in the format menu

# 5. How to Optimize Your Images using “Alt Text”

When an image is unavailable, “Alt Text” ensures no information or functionality is lost. However they are rarely used by content creators.

Use the alt text to incorporate your chosen keywords, adding additional SEO value to your post.

# 6. How to Optimize your Links

Readers, other bloggers and even search engines (such as Google) love links.

When linking internally or out, the text that you choose to hyperlink (called “Anchor Text,”) is very important. Rather than using words like “click here” –  incorporate links into suitable keywords.

Do this within the text of your blog post using words that best describe – where that particular link goes to.

Where linking to another site, make sure readers are opening a new browser window. This ensures that they are less likely to permanently leave your website, for the other site.

# 7. How to Optimize on your Keyword Density

Your keywords need to be sprinkled in the text of your article, but you need to also be careful of overdoing it (called keyword stuffing).  Aim for a ratio of between 1-3%. 

For example: In a 600 word article, repeat the keywords between 6 and 18 times.

So there you have it, my 7 steps to write more SEO friendly blog posts, rank better, drive more search traffic and ultimately help you to get found by new customers.  If you liked this article or have any suggestions to add, please let us know in the comments below.

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Images: “silhouettes of concert crowd in front of bright yellow stage lightsShutterstock.com, Google Keywords and WordPress



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The Author:

Digital expert, top 10% influencer with over 10 years’ senior management experience - including managing projects and teams, and growing companies in the Irish, international and online marketplaces. Co-founded one of the largest B2B blogs in the world, helped grow a B2B social media to over 1,000,000 members, created the strategy for one of the most effective SME Facebook pages in the world and have grown 3 business websites (TweakYourBiz.com, BizSugar.com & MyKidsTime.ie) to in excess of a 100,000 unique visitors per month. Have consulted and worked with both corporate and SME clients on leveraging digital to drive business KPIs. Speaker at industry events, have authored several industry reports on the Digital Economy and appeared in the New York Times, Washington Post, Business Insider and other leading online and offline business publications. Specialities include: Entrepreneurship Business Development, Start-ups, Business Planning, Management, Training, Leadership, Sales Management, Sales, Sales Process, Coaching, Online Advertising, Blogging, Online Marketing, Social Media Marketing, Digital Marketing, Content Marketing, SEO, Social Media Strategist, Digital Strategy, Social Media ROI, User Generated Content, Social Customer Care. http://tweakyourbiz.com/

Add Your Comment

  • http://twitter.com/VOfficeworx Jenny Brennan

    Great post for bloggers. This is one of the most straight forward and easy to follow posts I have seen.Thanks Niall

  • Elish Bul

    Great post for bloggers and even if you are writing copy for regular releases for event lisitngs and online publications Thanks – I needed that.

  • http://www.bloggertone.com Niall Devitt

    Thanks Elish, glad you will find it useful!

  • http://www.bloggertone.com Niall Devitt

    Cheers Jenny, I believe with the correct knowledge, SEO can be accessible to every business.

  • John Twohig

    Thanks Niall, very educational when you add this to the Yoast plug-in it is a great help to the TYB bloggers. It would have being a while before I took my head out of the trough to appreciated SEO’s influence in getting your content a better audience. Looking at what I have just written, it makes me think, why would I have not researched SEO before. The answer for me is, I felt intimidated by the term. This was beyond me, when if fact the very basics are common sense, why you see them in your post and the tabs on the Yoast plug-in. SEO was designed by people, not Aliens, so there has to be a logic to it. Thanks again.

  • http://www.bloggertone.com Niall Devitt

    Hi David,

    Thanks for your insight
    and experience and I largely agree with what you are saying but I have a
    slightly different take/perspective around some of the points you make.

    Solicitors writing
    about SEO in not in my opinion is hardly even an SEO or a blogging mistake, it’s
    a business mistake. As regards a blog ranking better purely on the keywords that
    are chosen, is of course correct. As you have outlined, there are lots of other
    factors at play, but it is still one of those factors. A blog about recruitment
    will never rank well for SEO; where as a blog about SEO has the potential to.

    I’m not suggesting above
    that people write around a broad range of unrelated topics but rather the opposite
    - they pick their niche, define their audience, analyse search and blog with a
    plan to help get their content out there. In other words, that they aim to
    become more authoritative, produce valuable content that is aimed at specific
    targets. This blog is about giving them some knowledge and some of the tools to
    do that, better!

    Taking your example of
    the solicitors, it’s clear that have not gone through steps outlined in one the
    previous posts (linked): blogging considerations. If they had, they wouldn’t
    have produced the posts on SEO. I would guess (without doing the research, mind
    you) that there are plenty of opportunities for that particular solicitor firm
    to start to rank well for topics more closely aligned with their business and their customers.

    You can take nearly
    every profession including the SEO industry and find opportunities there. It
    may not be s sensible business move perhaps, but opportunities exists, none the
    less.

    The reality is that no
    one except Google really knows how SEO exactly works – it continues to somewhat
    of a moveable feast but that doesn’t mean that ordinary business people shouldn’t
    consider it, nor does it mean that they always need an expert.

    I come from a
    traditional business/sales and up until relatively recently knew very little
    about the internet.

    Do I or will I know it
    all? Of course I never will, but the fact that I have learned how to a write
    and optimize a blog on blogging SEO, on the back of a site that now has a
    pretty decent international small business audience proves to me, that other
    people can do it.

    Thanks for your comment;
    it adds additional layers, knowledge and perspective to my post which is always
    a good thing for the readers.

    Cheers,

    Niall

  • http://www.bloggertone.com Niall Devitt

    Logic is usually a great medicine! John :)

  • http://www.bloggertone.com Niall Devitt

    thanks folks!

  • http://startingasmallbusinessnow.com/ Caleb Page

    Niall – thanks for the reminders. What have you found to be the best way to measure the impact of your SEO efforts? I find web traffic alone isn’t a good proxy as it is a result of a lot of different marketing activities.

  • http://www.bloggertone.com Niall Devitt

    Hi Caleb, I agree but it remains a great pointer. For me, other metrics worth keeping an eye on are organic search, keywords (including words outside of the top ones) and keyword conversions. Thanks for your comment, Niall

  • davidquaid

    Hi Niall,

    Thanks for the reply. Just to make my points clearer – they were not in disagreement with your post – but you nestled in nicely on Authoritative and that’s what I want to zoom in on.

    For reference and layer enrichment, the “solicitors blogging about SEO” was a specific blog post – I didn’t have time to paste the link but here you go, http://www.litigationandtrial.com/2011/05/articles/zen/brain-food/panda-blogging-is-the-new-legal-treatise/. In summary, it is as you say.

    IT terms and semantics and vocabulary are its achilles heal.

    By authoritative – I don’t mean subject matter expertise – you being an authority – I mean Google’s authority – which is determined by a number of factors – age, domain, hosting, neighbourhood, CTR, content indices, malware detection and so on.

    Your domain’s authority (the web url domain) is set almost entirely by non-content factors. And its the lack of understanding in this area that represents a challenge.

    The problem is that SEO is actually very easy to understand, if you are willing to understand it all. It isn’t an expertise issue, its a full picture issue. All of Google’s patents are publicly available. Sure the factors and individual weights are debatable. For nobody really knowing – well – you give me a topic and I’ll either rank it in 5 seconds or within 6 weeks. Our SEO strategy has changed by less than 15% in 8 years.

    I meet people everyday who lament that they are blogging and blogging but they’re not ranking.

    Blogging alone will not help you rank is my point.

    In fact, i have a blog that runs on blogger – my old blog – that has 1 single post but on Google.ie ranks on Page 1 for “SEO blog” up with Moz and Book and Google and Matt. With 1 post – we migrated to on domain WP 8 months ago.

    That is a representation of domain authority.

  • http://www.smartsolutions.ie/blog/ Elaine Rogers

    Niall,
    A very useful guide for the TYBers here. As per comments below, I do agree and believe that a lot of business owners and bloggers are intimidated by SEO – but for blogging specifically, there is a lot we can do with a little knowledge (like how to install helpful plugins and knowing a little html).
    I have to put my hand up for not researching keywords properly, and I now clearly see the importance of that. Thank you!

  • search engine marketing

    Great Post Niall! Proper Keyword usage, proper off and on page optimization and relevant blogs really attracts search engine traffic. There’s no need for you to be more technical on your words as long as you insert your proper keyword.