Tweak Your Biz » Marketing » 100 Guerilla Marketing Ideas: Grow Sales With Zero Budget

100 Guerilla Marketing Ideas: Grow Sales With Zero Budget



The following post is a joint collaboration between Elish Bul-Godley (@elishbulgodley) and Neil Sisson (@neilsisson). 

Not everyone can afford to hire a marketing consultant, so we offer you a spectrum of kick-ass guerrilla weapons to arm your marketing war chest with. A lot of small businesses are facing budgeting setbacks and low cash-flow which can lead to a downward spiral of less advertising, less promotional activity and less sales. The ultimate result? Staring into that dark abyss of zero revenue.

Don’t surrender to these cash-strapped times. Instead, don some Recessionista fatigues and arm your business with these creative cost-saving tactics. We’ll show you how great sales and marketing campaigns can be low on cost if big on innovative ideas, imagination and creativity.

The revolution starts here…Read on to pick up 100 low cost marketing ideas that include both online and offline activities.

Definition of Guerilla Marketing

Jay Conrad Levinson’s Guerrilla Marketing site simply puts it as “The achievement of conventional goals (e.g. Profit) using unconventional methods such as investing energy and ideas instead of money.”

Here is a great blog outlining the tactical thinking and mindset  that can help you win the war.

Guerrilla versus Gorilla – Small Companies Can Win.

50 Offline Guerilla Tips to help you win the war

Guerrilla marketing behaviour delivers publicity via local unconventional marketing activity that makes people sit up and notice..think “Shock & Awe”.

Public Relations and Publicity

1. The oldest guerrilla trick is old fashion PR so keep at it. Pick up the phone and give local journalists what they need most; great news content – its all about spinning your activity to make it a human interest story. The Guerrilla marketing tactics below are your means to this end.

Treat Your Premises like A Billboard

2. Give a Graffiti artist some free drawing space by letting him use his artistry on your shutters or paint a mural on the side of your Building e.g Homeless Charity Simon Community building.

In this picture the premises were used as a billboard with a very witty recruitment ad:

3. Create in-house exhibitions in vacant display space on your premises to make it more trendy, appealing and noticeable. E.g. Flaghship Department store Brown thomas use art installations from 17 local Artists.

Edgy Window Displays

Your Window Display is your Billboard. Get their attention with a head turning window display even if it comprises stuff you may not eventually sell and chances are, passers-by can be turned into passing trade. You may be mentioned by word of mouth and profiled in the media. Some ideas:

4. Get a live display real human beings like your staff work in your windows.

5. Create a Smashed window effect as seen in this Apple Store just using window paint.

6. Put up a controversial Political slogan to get noticed.

In the picture below homeless charity ‘The Simon Community’ put out a slogan lobbying for Mental health on their premises:

Occupy & Pop-up

If you need to trial a regional market or neighbourhood or need to sell on a seasonal basis, use vacant or slack premises that are unused and help regenerate the city in the process.

7. Local municipal councils are a great source of vacant units as they need to regenerate old neighbourhoods. Approach the landlord of a vacant block by offering to spruce up their neighbourhood and entice long term tenants through your pop-up activity. There are agencies that help you find them or start a pop up space too.

Here’s an example from a Pub using the vacant hoarding nearby to highlight its location:


Urban Art,  Reverse-Graffiti & Street Propaganda

Great for evoking curiosity and planting brand awareness in specific geographical points in your city. Clever if its used on a route like a bridge with high footfall, allowing you to target specific locations or neighbourhoods.

In this picture, local electricity board ESB worked with the municipal authorities to revitalise the cultural quarter in Dublin by using a Street artist to work on the theme of Electricity on an old Building they own in the district:

Here is a great example from Ikea:

Ikea Follows Banksy and Turns to Graffitti Street Art

Caveat: Be careful when engaging in street tactics as you are encroaching on public space  - people usually forgive you for imposing your image or promotion on a public space only if it is entertaining, temporary, and an improvement to the environment or aesthetic.

8. Use floor stencilling on vacant urban spaces  e.g. the Movie Troll-hunter was marketed using a stencil on Bridges in the city saying “Troll Below” sparking off curiosity.

9. Use 3d Floor artist to do something mind-boggling outside your premises front door

10. Chalk it up :write your website in chalk outside a major event related to what you do say in the carpark or registration driveway

11. Use Reverse Graffiti : Street artists use soap instead of a spray can and  a stencil to scrub out an image in public space.

Check out some great examples of Street Propaganda

12. Sustainable design blog, Inhabitat posts some in “Clean Green Street Art hits San Francisco!”

13.20 Cool and Creative Street Ads” by Bored Panda. Here is an example from their blog:

Here is an example of a clever street ad from their blog:


Urban Hacktivism

14. Play with outdoor installations: turn an outdoor sign or piece of public works into something new and entertaining.

15. Yarn bombing is a good example of people decorating the urban environment & using a product in an unexpected but decoratively visible way – an arts and craft supplier for example could supply free yarn to a knitting Circle and encourage Guerrilla Yarn bombing in the locality. Catch some enjoyable examples in Time Magazine’s photogallery on “The Fine Art of Yarn Bombing

16. Create Projections onto a blank wall at night and it becomes a natural billboard/ cinema screen e.g. Nokia Snake Game.

17. Another great example : LeCool and Dublin city council used open-sourced collaboration on Dublin Park(ing) Day. The message : re-using parking spaces by turning them into landscaped gardens as a way reclaim city space. If I was a garden centre i would jump on a campaign like this with product placement.

Get Inked

18. Body art as Advertising: using temporary body art / tattoos on your staff as they man events, exhibitions or hand-out flyers in the street. Brand them with your suppliers logo, your logo barcodes or QR code even.

Hack your Product

Use your products in a way you never did before

19. If you are in electronics, hardware or engineering set up a hacker group workshop or offer your products to a hackerspace in your premises and challenge people e.g. engineering students to find new ways to use your products as part of their thesis.

In House, and Community Events

Tap into the people in your neighbourhood who use your business by providing them with meaningful events in-store or on your premises:

20. Service your existing customers with social events that allow them to make a positive association e.g. a book club in a book store after hours, storytelling evenings in a cafe, coffee mornings with toys for Mums  to socialise in a nursery goods store.

Here a Street Feast is organised by local Publishers for Lecool Magazine drawing in their writers, readers and stakeholders in the city centre they work in:

21. Offer free exhibition space on your premises to new edgy performance artists, a nearby visual merchandising school looking for practice or Design students. You will be getting some amazing visual merchandising for free that may spread via word of mouth.

22. Trade marketing events Get your suppliers to offer a workshop or educational lecture to your clients or customers for free thus getting their collaboration. a DIY store could hold free DIY or upcycling classes using suppliers sponsorship or in-house expertise.

Demonstrations

23. Conversely if you supply into retail: do free in-house events via demonstrations of your product with Q & A sessions and tips on how to use your products in radical new ways.

Old Fashioned Door to Door Selling

24. Need I say more?

Flash mobbing and Crowd sourcing as advertising

25. Use your own staff as Cast or your own customers as a captive audience : Finnair used their hostesses to flash mob passenger with a Bollywood routine to tap into the Indian Market

26. If you are selling hospitality, or are in catering organize a Community Street feast or urban Picnic in a vacant lot and or on your high street with neighbouring businesses.

27. My favourite example of using grassroots communities to promote an event:: the Haka Flash mobs that took place during the NZ Rugby World Cup

Offline Gamification

Playful and Entertaining promotions engage people, tap into their competitive streak and can target sales.

28. The most basic application is a loyalty points system on your reward card e.g. Starbucks allows you to collect stars with every purchase. Or award a badge for targeted buying activity and let customers qualify for the next level of rewards.

29. Gamify the In-store experience: e.g. encourage customers to buy a special basket or combination of goods and reward with a prize, Or the classic “be the 100th customer today and win a free prize” and so on..

30. Other games challenge the public to look out for the product and keep it in the public’s consciousness e,g, a Treasure hunt: find the hidden prize in the packaging and you win a year’s supply, get the golden ticket in our next Flyer mailout, spot our Product on the street .. and so on.

31. The key is to blend this offline activity with online tools in this blog: 5 brands with Winning Gamification Strategies .

Find a Champion

32.  Social enterprises and Charities use this all the time: find an important influencer in your sector or celebrity personality that buys or uses their product and use their fame, endorsement and connections to get noticed. It usually helps if you tie this in with charitable activity.

Collaboration

33. Sell your business face to face via Free Business Networking events / Business Speed Dating.

34. Shared Services & Collective bargaining- learn from Cooperatives: collaborate with your business network to pool marketing resources, procurement and engage in collective bargaining.

35. Barter Products and Services within your business network or set up a system of your own between local stakeholders, e.g. Clonakilty Favour Exchange : A skills and labour system set up to service a local business community.

36. Secret Tours get together with other businesses  in your high street, local business network or town and organise a secret tour around a theme:for example if you are in hospitality : a secret food trail showcasing the best culinary experiences for tourists and locals e.g. Fabulous Food & Tasting Trails in Dublin

Random Acts of Kindness

37. Do something to raise a smile and bring Goodwill. For example,  if you are a in the business of providing e.g.  Give Free hugs in a busy high street area outside your premises.

38. Pay it forward: be a parking fairy pay for someone’s parking outside a key establishment like Google perhaps and stick your business card in with the parking receipt on their windscreen.

Give it away

39. In the “Nicked” viral campaign from  from Ben Sherman, Display shirts were stuck on the Outside of their flagship window and cameras captured passers bys as word of mouth spread that the products were free : take a look at the Ben Sherman Nicked Window display viral

Product placement

40. Offer your display products as Props to local visual Merchandisers, Theatre or film producers, not the big names of course as they will charge you.

41. Support Local community events like family days or parish fairs by offering your products for use – e.g. Beanbag company sponsors a chillout zone at local festival proving the durability of its products.

Here the local network of Bicycle related businesses supported a Bike Themed Festival in conjunction with the Municipal authorities:

Need Inspiration?

Take a look at what marketing, events & design creatives are using around the world today.

Scan through some of these Global Cool hunting curators:

42. The Inspiration Room a space for viewing creative content from all forms of media around the world

43. Lecool has published a compilation of 111 City projects around Europe ranging from popup events, urban farming to sustainable design via their book:  “Smart Guide to Utopia“ Cool Hunting

44. Design Trends and Ideas blog The Pop-Up City have great examples of urban hacktivism and outdoor guerrilla campaigns

45. The Trendhunter.com community features micro trends, and cutting edge ideas

46. For spontaneous raw trend information you can also checkout Trendline online magazine

How do you know when you’ve nailed Guerrilla marketing?

“Its when the public can’t tell what’s advertising and what’s not.”

Gavin Lucas defines it in his book Guerrilla Advertising

Expert Roundup

47. Robert Lum of shares creative and unconventional marketing strategies in his blog:

Top 7 Guerrilla Marketing agencies to Watch

48. Here’s 50 more ideas! Short snappy ones from “Bootstrapping blog “a great site for startups needing cost effective strategies:

50 Guerrilla Marketing Tactics you should be using

49. Luke Abbott Social media professional in paddypower.com rounds up:

10 Low Budget Guerrilla Marketing examples

50. Amy-Mae Elliot has a cool roundup of videos in Mashable in:

10 Excellent Examples of Guerrilla Marketing Campaigns”

In Short: Offline Guerrilla Marketing is about using your Marketing Mix in an unexpected way in unexpected places with unexpected tools: shock, raise eyebrows, titillate and pull at your public’s emotional strings at street level. Or do something altruistic and service your community thus buying you a positive human interest story  spin and goodwill in the press.

Key takeaway: Keep it Local: It’s got to be high concept, appealing and relevant to your local community and target audience.

What Next? Go Global: These real world tactics are extremely effective in themselves for getting your brand and business noticed out there. But combine these marketing tactics with the power of the Internet, social media and the various online tools available today, and hey Presto! You’ve just generated food for viral online content.

50 Effective Online Guerilla Marketing Ideas

Online tactics can broadcast and amplify the local Guerrilla Marketing activities you’ve executed offline, but they can also help you build an online following, raise your brand’s awareness, connect to prospects and customers you would never have previously been able to reach, and transform all of your efforts into a comprehensive, strategic, global dominating marketing plan.

But how to get started on the Intraweb? Below are 50 idea’s for you to turn into Guerilla Marketing weapons.

Start with the basics:

Social media presents a huge opportunity for Guerilla Marketing and increasing your revenue and customer loyalty.

Below are a number of steps you can take that will allow you to maximise the possibility of traffic and connecting with new customers. Think of having these social media accounts as setting up an online platform (HQ) for you to conduct your guerilla marketing campaigns from.

51. Spend a little bit of time setting up a Facebook business page and configure your timeline view for best results. Add lots of content in the about section and be personable so that people can connect with you as a person and not just your brand.

 

Facebook is free, and your customers (and a lot of new prospects) are more than likely already using it, so it can be a great source of direct traffic.

52. Find other pages where your customers and prospects hang out already and post there as your page. Other people viewing those pages will see your posts and if what you’ve said is interesting (or if your logo is interesting) they will click over to your page to check you out. Add value to the conversations and avoid (at all costs) putting out promotional updates for your products/services on other people’s fan pages.

53. Make it as easy as possible to get more likes for your Facebook page

54. Setup a Google+ business page. Google+ is probably the best single thing you can do at the moment to boost the organic placement of your website in Google’s search results.

55. Setup a Twitter Account. Twitter can be an incredibly powerful tool for finding new customers for your business and its important to have an account so that you can secure your brand name on Twitter if possible.

When setting up the profile make sure to be personable in your profile box and customise the background. Put your brand name in the background if possible and the URL to your website in both the background and more importantly in the profile section.

56. Connect all of your social media accounts so that you only need to post to one place for all accounts to be updated. This free tool will allow you to distribute your Facebook posts to Twitter, Google+ and LinkedIn. Now you will be able to focus on being really active on just one social network; whichever you feel has the largest number of your target demographic of customer.

Content Marketing for Success:

Content marketing involves creating valuable or entertaining content and publishing it online so that people can find it, become interested in it, take value from it and get to know you and your business before they’ve bought from you. It helps establish your authority in your industry.

57. Write blog posts
If you don’t already have a blog, perhaps its time to start one? You can start a free blog on WordPress.com or Tumblr.com, if your current website doesn’t have blog functionality built in and you don’t have the budget to get one added. Just make sure that you put a clickable URL back to your main site on your new free blog. Also use your brand name as the account name when setting the blog up.

Think about whether you have the time to commit to a blog before starting it however, as it will be a waste of time if you don’t post at least twice a week over an extended period of time.

58. You could write guest posts on other blogs where your target market read. This is a great way of getting yourself in front of potential future customers and making them aware of your existence and your knowledge of your industry.

There is a hidden bonus with these posts. Not only will you potentially get direct traffic when prospects read your post and click through to your website, but you will also get an SEO boost from the link to your website at the bottom of your post.

59. Write how-to articles for article directories and how-to blogs. For example, perhaps you own a building company. You could write DIY how to articles showing people how to hang pictures, paint a room correctly, fix taps in the bathroom. These could be published on your own blog or on an article directory like ezine

60. Sign up for a Dlvr.it account. Dlvr It is a free service which will facilitate you publishing an RSS feed to your social media accounts. RSS stands for Really Simple Syndication and it is a quite straightforward to setup. If you have a blog, it will have an RSS feed that you can easily copy and paste in to Dlvr.it which will automate posting about your blog update on social media.

61. Create videos and post them to YouTube. YouTube is a completely free resource and the 2nd largest search engine in the world. It is a great place to get direct traffic to your website and also to get an SEO benefit as video’s regularly show up in the first page of search results (SERPs) on Google. You can also publish the video’s to your Facebook stream and your Google+ account.

All you need is a good smart phone or a digicam and you are all set to make a video starring your gorgeous self, or something else related to your industry. For example if you are a Veterinarian perhaps you could take some video of the animals in your practice doing something cute.

YouTube Preview Image

62. Post your video’s on your blog and add a bit of descriptive text around them to activate interest and conversation in the comments section of your blog. Ask questions at the end of the piece.

63. Does your business involve something that you could take photo’s of? Perhaps you are on the road a lot and could take pictures as you drive around of scenery? Or maybe you do something creative (nail artwork, tatoos or graphic design)? Why not take your completed designs or photographs and post them to Pinterest, your Facebook timeline and Google+ stream.

64. After a month take all your photo’s and pictures and create a photo collage video and upload it to YouTube for extra traffic and an SEO boost.

Amplifying what you do offline:

Having a plan that incorporates online and offline can make a big difference to the success or failure of your guerilla marketing campaign. Below are some idea’s of how you might give your offline efforts a big boost.

65. Amplify your offline graffiti art campaign by videoing the whole thing. Film meeting up with your graffiti artist, travelling to the venue, the preparation of the work and everything that happens until the end. Think of a few questions to ask the artist and yourself. Turn the result into a cool viral video for YouTube and Facebook.

YouTube Preview Image

66. Amplify your everyday activities. Do you or your staff do something during the normal course of your working day that people would find interesting? Why not film it and create a viral video of the daily activities in your premises?

67. For ideas, online PR & Social Marketing firm Simply Zesty sends the latest Virals
Check out the Simply Zesty viral video archives.

68. Run online/offline promotions
Does your business service the public in some way? Maybe you could give away a freebie like this pop up eatery < http://www.cheapeats.ie/2011/02/18/crackbird-pop-up-restaurant-starts-next-week/ > did in exchange for having prospects & customers tweet about your business.

69. Put a QR code in the window of your premises and connect it to a mobile page on your website with the details of your business and a list of the benefits of using your firm versus your competition.

70. Run a QR street campaign
Simon on the streets used QR codes very creatively to raise funds for homeless people last Christmas < http://theinspirationroom.com/daily/2011/simon-on-the-streets-qr-codes/ >

71. A funny word of caution – How not to use QR codes:
YouTube Preview Image

Digital marketing you can do for less than $5:

Below are some idea’s about how you can leverage the website Fiverr.com to create cheap but potentially beneficial marketing effect online.

72. Hire a cool sounding voiceover guy to speak over a video you create from images or powerpoint slides to showcase your business

73. Create a mobile landing page for your QR code that will increase the number of likes to your page.

74. Get a bunch of people who live near interesting places to hold up signs with part of a message you want to transmit on them. Compile the videos into a promotional clip

75. Have Ozzy the dog draw a picture or create a marketing message for your product or services

76. Can’t afford a graphic designer but you want a professional Timeline cover image for your Facebook company page? Lydia will do it for $5

77. If you are comfortable editing your website, Marcus will create an SEO report and email it to you

78. Maybe you could use something like this in the intro part of a company video.

79. A good selection of guerilla marketing options can be found here

80. Perhaps you need a catchy jingle or other original and whacky music to accompany your video? Check this out

81. Need a script written? Check this out: Script Writing

82. A cautionary tip: on Fiverr.com you will find a lot of people that will be will be happy to increase the number of fans, followers and connections in the various social networks. You will also find offers promising to tweet a massive following with your marketing message. These services are a waste of your money because the fans/followers you will receive will not be targetted and as such will be low quality.

Guerilla Marketing Traffic Getters:

Traffic is the online equivalent of people walking into your shop or office. Your website should be designed to turn the casual visitor into a customer who is dying to spend their cold hard cash in your business. However, before your website has that conversion opportunity, you will need to get the traffic to your website in the first place.

83. Post a link to your latest blog posts on Digg, Reddit and Delicious. Well you’ve written the content, why leave it to gather dust?

84. Start a discussion about your latest blog post topic. Use big forums like boards.ie or whatever your regional hub of activity to start a discussion around the topic you’ve blogged about. You can usually paste a link to your post in on most forums as long as you are genuinely trying to have a conversation about the topic, and as long as its not your first post on the forum.

85. Give your exact target market something fun to do online. @betfairpoker do this really well.

86. Join some community forum’s where your target market would typically hang out. Put a link to your website in your forum profile signature and then join the conversations happening on the website. Say valuable things and make a contribution that is helpful.

87. Search on Google+ for people who would enjoy or find value in your product/service. Particularly those who are very active in your niche. Add them to a special circle and message them asking for their feedback on what you are doing.

88. Have you got something to say? Why not host your own Radio Show?? Don’t just drone on about your products and services, talk about issues relating to your niche and give tonnes of value away for free.

89. Interview someone your target audience would find interesting. Blog about it, or have them on your Blog Talk Radio show. Or have them on your Podcast. Or even better do all three, and then bundle the MP3 and a transcription as a downloadable reward for joining the email list on your website.

90. Setup an email newsletter. Even if you are just emailing special offers out once a month its better to have on your website than nothing. You can use Mailchimp who are free and will keep you compliant! This will be huge for bringing traffic back to your site.

91. Create an on-line community specific to the primary related area of interest of your target market. For example say you have a clothes shop for babies. Perhaps you could setup a Facebook page or group, designed to help mum’s with issues they’re experiencing with their newly born babies.

92. Record a weekly podcast, and publish it to a page on your blog and to iTunes. This free software and some time is all you need!

93. Team up with another business owner in a related but non competing business and do a Joint Marketing Venture online. Your JMV should involve the creation of content (any form) designed to attract the perfect target market for both of your businesses.

94. Setup a LinkedIn group for your niche. Social Media Ireland is a very successful example of this run by Niall Devitt.

95. Setup a LinkedIn group for your target market. For example, if the decision maker who decides to buy your products/services is the CFO or Financial Director of a company, why not setup a group called Chief Financial Officers Ireland?

96. Setup or join a meetup group where you can make industry or customer connections. For example I run the user group for WordPress in Dublin, because my company builds primarily WordPress web solutions and because I love WordPress and want to connect with other users.

97. Host a weekly webcast. At the moment this awesome new tool is free. CynoCast will allow you to offer a new level of interactive webcast experience to an almost unlimited number of attendees.

98. Run a multi-platform competition to generate interest in your brand and products. If you give something you sell as the prize you’ll ensure you attract your exact target market.

99. Showcase your expertise by answering questions in LinkedIn’s Answers section.

100. Finally, and this isn’t exclusively an online tip but more of a general one, wherever possible show people the passion you have for what you do.

Conclusion:

Guerrilla Marketing is a growing trend: executed correctly, it can be targeted at the people you want to turn on the most.  Be diligent and consistant. Be creative and have fun with it!

Do you agree that Good Marketing Campaigns can be executed on close to zero budgets? Have you had a Guerrilla Marketing experience?

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The Author:

Neil is passionate about Inbound Marketing, Social Media, SEO and good Website Design. He works with businesses and organisations all over the world to help them be more effective online. Neil is the Managing Director of Lime Canvas a website design and inbound marketing agency and he organises the Dublin WordPress meetup group. Connect with Neil: LinkedIn - @neilsisson - Google+ - Facebook http://www.LimeCanvas.com

Add Your Comment

  • Christina Giliberti

    That’s one hell of a list guys! Some excellent ideas in there and really shows just how innovative and creative with can be. Many assume that marketing has to be expensive, but a simple idea can go a long way.

  • http://twitter.com/ElishBulGodley Elish Bul-Godley

    Thanks for the compliment! In the new age of Social Media Broadcasting , the relevance and potency of Guerrila behaviour has definitely sky – rocketed. It does point to the broader Issue of approaching your business through the synergy of both offline and online channels to realize your true potential. Not one above the other – a case of Acting Local and Thinking Global

  • http://twitter.com/ElishBulGodley Elish Bul-Godley

     Thank you Christina – It was so much fun looking around for these examples . My instagram pictures also betray the fact that a lot of these  guerrilla “Happenings” were occuring just on my doorstep and neighbourhood in Dublin. All I had to do was open my eyes – am so proud to live in a country that has such creativity amongst its new generation of  small business.

  • http://www.bloggertone.com Niall Devitt

    One word: Wow! Great great work – Elish & Neil :)

  • http://twitter.com/xcelbusiness Helen Cousins

    Hi Neil & Eilish
    Now I finally know what guerilla marketing is – I always imagined being ambushed by enthusiastic marketeers in costume, somewhat akin to guerila warfare :) I enjoyed the list and especially the pictures. The accountant in me must point out that a small budget is required for some of those suggestions, (even bartering has a cost), but there is something in that list for everyone and for all budgets from zero up, so well done!
    ~ Helen

  • http://twitter.com/ElishBulGodley Elish Bul-Godley

     Well spotted Helen on the cost front , it was a matter of time I suppose…

    Yes there’s a cost to everything even an  opportunity cost but when cash is hard to come by,  you have your products, sweat, community and wits to live by -  and maybe the odd Fiver for a Spray can + your smartphone =  good tools for guerrilla warfare in the marketing sphere.

    Funny you mention Ambush Marketing : Nike Just did a clever viral for Olympics despite not being official sponsors using that term by filimng ordinary people in every other part of the planet called London except ” London” GB.

  • http://www.wholesalepages.co.uk/ UK Wholesale

    very informative

  • John Twohig

    Congrats on a super post guys, if people can not take inspiration and information from that post, well they may as well throw their hat at it. Great photos and ideas. John

  • http://TheMarketingShop.ie/ Debbie McDonnell

    Great post Elish & Neil, lots of ideas there for businesses who don’t have a lot of resources in-house – financial or human – but can probably now find something simple to suit that makes a difference on little or no spend.

  • http://www.smartsolutions.ie/blog/ Elaine Rogers

    Fantastic!!! Favourited, +1ed, tweeted – every business should spend an hour reading this post. Well done Neil and Elish :-)

  • http://twitter.com/neilsisson Neil Sisson

    Thanks Elaine

  • http://twitter.com/neilsisson Neil Sisson

    Thanks Christina. I agree that a simple idea can go a long way but would add that you really need to execute it properly. Marketing can be done really well without spending a fortune, BUT if you’re not going to spend the sheckles then you’ve got to spend the time…

  • http://twitter.com/FurnFairIRL Furniture Fair IRL

    Thank you John. I would love to see any ideas from our readers out there in case we missed any!

  • Elish Bul-Godley

    Thanks for the comment – a lot of young millenial companies in urban environments are actually starting to show up good examples – young startups and graduate enterprises also show up some great creative approaches to business that ar elow on cost but all about using one’s network and gaining Cool Credits

  • Peter Connor

    Great post.

  • Elish Bul-Godley

    Thanks for the Support- feel free to add in examples you may have spotted

  • Elish Bul-Godley

    I share your sentiments mate!

  • Elish Bul-Godley

    Much appreciated – do share exmaples you may have observed in your line of business too

  • Elish Bul

    Thank you for the cool comment- I think the best tips are the ones that seem obvious and freshly squeezed all at once and are a realistic option even if you are a small buisness with no marketing budget. If anything i hope it gets people thinking along those lines for a start

  • Elish Bul

    With reference to one of our offline tips – Random Acts fo Kindness- take a look at this campaign inititated by our local Utilities company – they have blended all elements of their Marketing mix in this one:

    Electric Ireland Launch a Charity Initiative Inspired by Kindness to Donate €100,000 to Charity

    http://www.esb.ie/main/press/pressreleaseWS.jsp?id=2394

  • David Power

    Incredible article, where do you see the online marketing trends going in 5 years time, what is next?I’m asking as a landlord runnign a pub in London

  • Elish Bul

    I am sure The Online expert Neil will have a comprehensive answer coming. but my twopence’s worth?
    As a pub owner I would suspect the greater takeup of smart phone usage would be a great guerrilla marketing opportunity.
    These angles might be of interest : Geo tagging of photos, Google places, Check-in deals on apps like Foursquare, cool hunting points from sites like Lockerz, plus Foodie sharing sites. It looks like there is lots of scope to use Google places / maps and growing networks like Instagram or Trip advisor to get yourself seen on the larger array of mobile devices.
    Crowd Sourced cool hunting underground event guides distributed online are also becoming more influential. It probably costs nothing to get someone to write a witty post
    responsive mobile applications would be of great interest to you. I wrtie for one such rag called Lecool Dublin which is also found in other European cities.

  • Elish Bul

    P.s. on a wider note I have also read about the advent of the Presumer – a consumer you enlist before launch. it ties in with crowdfunding new ventures or getting feedback and input before your create new products – take menus for example.

  • http://neilsisson.com/ Neil Sisson

    Bloody bean counters…always nit picking about a few quid here and there ;-P

  • http://www.facebook.com/profile.php?id=1192044897 Jane Frankland

    Great post – lots of information & I love the graphics & images you’ve used.

  • sharron levy

    fantastic!! thank you :)

  • Annamaria

    It is nice to see a list like this. It brings ideas together. I really needed it for a brainstorm right now. Thanks!

  • http://www.facebook.com/elish.bulgodley Elish Bul-Godley

    Thank you for the Comment : Did you know a lot of the Street Art was grabbed from my neighbourhood? Its amazing what you can spot in your own locale.

  • http://www.facebook.com/elish.bulgodley Elish Bul-Godley

    Appreciate the comment – and by all means if your brainstorm created any great new Guerrilla ideas we would love to hear you share them here

  • http://www.facebook.com/elish.bulgodley Elish Bul-Godley

    Thanks for the comment !

  • JAGJEET SINGH

    EXCELLENT GREAT & INSPIRING WORK. .PLS KEEP IT UP !! JAGJEET SINGH . . INDIA

  • http://www.facebook.com/profile.php?id=685367728 Tony Heywood

    Great list with some really cool examples. I love the street art ones very now and very eye catching.

  • Nida

    WOW, very insightful and comprehensive. Thank you so much for the great info you have provided. I will take your post as a lesson to study carefully and learn all the rich information that it contained. This is what I call great post. I have learned that posts need to be short and informative to keep the reader interested, yours has definitely proven that blogs can be long and interesting.

  • http://www.facebook.com/elish.bulgodley Elish Bul-Godley

    I see street art more and more these days in my neighbourhood ever since doing the posy and it gives me great pleasure as it is usually entertaining – do you spot any in your locale?

  • http://www.facebook.com/elish.bulgodley Elish Bul-Godley

    super – thanks – pinning

  • http://neilsisson.com/ Neil Sisson

    Cool thanks for letting us know.

  • Chris Richards

    Very thorough and well thought out list. Thanks.

  • Autumn

    I love these ideas! Didn’t LinkedIn take away the “Answers” thing though? If they did, Quora might work as a substitute.

  • MiramarOne.com

    Absolutely brilliant. We live and die by this stuff. The list is absolutely huge and goes way beyond the ‘mediocre’ type lists that we generally find online. Awesome.

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    testing

  • Melvina Roselyn

    Great. I am going to take some notes.

  • Megan Papageorge

    This list is awesome! I will definitely be trying some of these very soon. I would love to share a sticky note idea that I heard from Casey Everhart. Write your website or blog address on a sticky note and put it on the inside of the door to every public restroom you use. It’s silly and funny and makes people curious.

  • Elish Bul-Godley

    Thanks for the note! Yeah its like the chalk it up idea isn’t ?- of chalking your site on the road in an opportune spot? – My advice would be follow your best practice online in offline world too – give something to earn the attention – so as to avoid being plain litter or graffiti – makes sure there’s an offer, joke or free advice – its a tempting prospect but how do you angle it so avoid being just like those social escort ads in phone boxes?

  • Ray Rodulfo

    Thanks!!! for the idea Great Work!!!

  • BAiiNE

    Well put Christina! Great list. Thanks for all the great tips!!

  • Elish Bul-Godley

    thanks for reading hope it was enjoyable too – any to add?

  • http://www.tweakyourbiz.com/ Sian Phillips

    Thanks for sharing these tips Stan. As they say “there is always one”. I think rising above it as you’ve suggested is the best way to deal with these type of people

  • http://www.callboxinc.com/ Marissa Davidson

    I do like people who are nice to be with but we can’t avoid people who are difficult to work with.The best way to handle this kind of person is that, show them that you really care, be true to them and avoid idle talk. We can’t usually change other people, but we can change ourselves.

  • http://www.it-sales-leads.com/ Barbara Mckinney

    Great tips.You need to realize that people behave a certain way for their own reasons and there is nothing you can do about it. Be the better person by returning negative behavior with polite, respectful responses.

  • http://www.callboxinc.com/ Lorie Lewis

    Your relationships with your colleagues are important. Good workplace relationships can help you do your job better. They can make going to work everyday enjoyable. Bad relationships with colleagues can distract you and can turn a so-so job into a nightmare. Respect is the foundation of all good relationships. Do your best to avoid offending those with whom you work.

  • http://www.callboxinc.com/about/industries-we-serve/it-products-and-services/ Catherine Jules

    Building and maintain good work relationships will not only make you engage more and be committed to your organization but it can also open doors to career advancement and key projects.

  • Sara Lee

    Amazing!! I have found another related article too in the
    link below:

    http://technology-vibe.com/blog/creative-ways-drive-massive-traffic-blog/

    Thanks

  • Guerrilla Marketing Zone

    This is really great super useful post. I love street art and guerrilla marketing so I enjoyed reading this. You included some nice examples. Love it.

    http://guerrillamarketingzone.com/

  • http://blog.dashba.com/ Dashba

    These are all great tips any marketing team needs to have a look at. Thanks Neil!

  • http://blog.dashba.com/ Dashba

    This is a fantastic list. I’m going to be taking some of these on when Dashba launches. You provided so many great options for all budgets.