Advantages Of Using Pinerly To Monitor Your Marketing On Pinterest
Are you using Pinterest yet to market your business? Many infographics and articles about Pinterest quote statistics demonstrating the exponential growth of this relatively new social media platform, highlighting extreme success stories and telling you that women aged 25-44 are the most popular users. Having fun with Pinterest is one thing but if you are using it to market your business, you need to know if it is delivering results.
How to Monitor Your Success on Pinterest
80% of pins are repins, simply because it is easier to repin on pinterest than search for new content. (Interestingly as a comparison, only 1.4% of tweets are retweets which demonstrates the much higher chance of your picture going viral on pinterest). Therefore it makes sense to find out, not only how many times your original pin has been repinned, but also if it is resulting in click throughs to your website and ultimately in sales.
- By signing up to Pinterest, you will receive an email notification when your pins are repinned, liked or commented on. However, you won’t necessarily find out if these repins are repinned further.
- Google Analytics contains information on your traffic sources. For the first time this month, visitors to my site from pinterest surpassed those from Facebook and not only were they coming in larger numbers but they were visiting more pages and spending more time on the site. However, the numbers of visitors is not necessarily an indication of conversions. Setting up a funnel to determine if a conversion/sale occurs is the most accurate mechanism. (See CGOnline Marketing’s post on how to set up a funnel).
- Pinerly is a new online measuring tool for Pinterest that will record the number of repins, likes, comments and click throughs for each campaign.
How Does Pinerly Work?
Pinerly is the new online measuring tool for pinterest that is also free to use. However, it is limiting its numbers of users for the time being. Having just received access to it this week (a month after registering), it’s very much early days for reporting on its effectiveness. Nevertheless, it does seem to be very easy to use and monitor so I can see it becoming hugely popular.
To pin using pinerly, add the Pinerly It bookmarklet tool to your bookmarks and use it to pin from your website/blog instead of clicking on the ‘pin it’ button. As you can see in the image above, you can doublecheck the link, add effects to your photograph and you can write in your descriptor just as you would for pinning on pinterest.
You can also select the ‘website’ option (see below) and simply paste in the url from the post or product that you wish to pin. The picture will be displayed and all you have to add is add a description which should, of course, contain your keywords. You can then select the board where you would like to pin that image.
Each pin/post seems to create a single campaign so there seems to be no limit to the number of campaigns that you can have. It is not yet clear whether a campaign can be created from a board which contains numerous pins.
Remember, true pinners are those who pin interesting content they like so don’t be tempted to use pinterest solely to self-promote. To pin successfully, it very much has to be a mixture of pinning your own content and other people’s.
Main Advantages of Pinerly:
- Tells you how many likes, comments and repins your pins/campaigns are receiving
- Can reveal the number of click throughs to your website
- Displays the information numerically and in a graph
- Tells you the number of followers for that pin (some people will follow all your boards, others will elect to follow a single board so the numbers of followers will depend on the board the image is pinned to)
- Tell you the reach for that pin
- Shows you other pinerly pins so you can connect with others
- Suggests people that are worth following
- Provides tips for improving your pinning abilities
I always recommend to clients that they pin and repin little and often, especially if they are also sending their updates out on their twitter and/or facebook feed. It is not recommended that you clog up the page for your followers with all of your pins/repins or you will be unfollowed. However, not everyone has the time to check into pinterest a couple of times a day and the scheduling feature of Pinerly will be a very useful tool when it is released.
I can see it becoming a valuable tool for monitoring your progress on pinterest.
Access to Pinerly is being wheeled out gradually and I see that I can invite 20 friends to use it this month so do let me know if you would like an invitation (will require your email address). You can follow me on pinterest right here.