Tweak Your Biz » Marketing » 6 Things To Look For When Hiring A Digital Marketer

6 Things To Look For When Hiring A Digital Marketer



If you are looking to hire a digital / online marketer for your company, be sure to get someone who can “walk the walk” as well as “talk the talk”. Below are some tips to help you select the right CVs for your interview shortlist … 

# 1.  Are their social media channels listed on their CV?

If someone is interested in social media, they should be active on social media. If they want a job in social media they should be listing the URLs for their own accounts on their CV in order to showcase how they use them effectively. Not everyone will be on Twitter, but their LinkedIn profile should be listed at the very least.

# 2.  Is their LinkedIn profile up to date?

Seems like a simple ask, but many people fail to keep their LinkedIn profile up to date, this is a big no-no, especially if someone is currently job hunting with prospective employers looking at their profile. If their LinkedIn profile conflicts with the information on the CV you have in front of you it doesn’t bode well. If they can’t keep their own social media profiles up to date, are they likely to keep your company’s social media profiles up to date?

Related: 10 Digital Metrics To Monitor If You’re Short On Time

# 3.  Is their Twitter marketing focused?

Finding the right Twitter profile can prove challenging if the URL is neither listed on the CV, nor linked to from their LinkedIn profile. But if you do find it, is it public or private? If it’s private, that’s fine, some people have no desire to use Twitter publicly for their personal musings. However if it is public, are they presenting their best image? Again, they’ve applied for jobs, they have to assume prospective employers will be viewing their social channels. That’s not to say their Twitter feed needs to be solely marketing based, but some level of projected interest in the industry would be nice to see.

# 4.  Are they on other social platforms?

If someone has an interest in social media it is reasonable to expect them to have investigated other platforms, even if they are not a regular user. Do they have profiles on Google+, Pinterest, YouTube or elsewhere? Do they mention these on their CV? Or link to them from their other profiles? Or if not, do they tweet / post about them in any way?

# 5.  Do they have a blog?

Many social media marketers will also be bloggers. Does your applicant have a blog? Or some kind of website set up to showcase their interests and expertise? This can be a huge help in separating the wheat from the chaff when reviewing CVs. One particular top marketing firm has previously said that they don’t even review marketing applications if the applicant doesn’t have a blog. Most companies needn’t go that far, but if some of the CVs that land on your desk list a blog, they should definitely leapfrog to the top of your pile; assuming of course it is a well written, regularly updated, easy to navigate blog … if not, well that tells you a lot of information in itself.

Related: Get Working On Your ‘Digital Edge’ To Excel Online

 # 6.  How active are they online?

Lastly, how active are they? Do they post on twitter frequently? Is that blog updated on a regular basis, or was the last post 6 months ago? If you start following them on Twitter how long is it before they follow you back? If you email them to invite them for interview, how long does it take them to respond? In the era of smartphones and tablets, social media marketers have no excuse not to be online – and while we might not all be ‘plugged in’ 24 hours a day, if someone is scouting for a new job, they should be on top of their game.

Are there any other things you look out for when reviewing CVs for a digital marketer? Please share in the comments below.

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The Author:

Sarah Ryan is an Online Marketing & Communications manager with 7 years experience. After being located in San Francisco for 2 years, Sarah returned to Dublin in early 2012. http://www.sarahryanblog.com

Add Your Comment

  • http://www.bloggertone.com Niall Devitt

    Hi Sarah, great tips! It’s amazing how inactive some online marketers and agencies are when it comes to their own online presence. I completely agree, if they can’t “walk the walk” as well as “talk the talk”, can they be taken seriously, I don’t think so.

  • http://twitter.com/ElishBulGodley Elish Bul-Godley

    Thank you Sarah for a very handy checklist – given the state of Marketing these days one could almost say the same thing of most marketing professionals as digital presence is starting to become a professional requirement these days?

  • http://twitter.com/DenisMcCaul Denis McCaul

    Hi Sarah, some good advice if you were hiring a full time employee, this is a really good related blog post that goes into further detail if you were hiring a consultant/agency.

    http://www.sage.ie/blog/index.php/how-to-choose-a-social-media-expert/

    p.s. I have no connection to Sage, a digital marketing classmate introduced me to their blog as he works for them. Best regards, Denis  

  • http://TheMarketingShop.ie/ Debbie McDonnell

    Good advice here Sarah, would also add that the quality of the activity should be reviewed.  Saw an Irish twitter account a few days ago following approx 200 with approx 200 tweets & almost 16k followers – an untrained eye might not think to actually check out what’s happened here. Once you got past the 40-50 likely real followers there was a stream of blondes wearing very little, most definitely not their target market & quite amusing for their competitors who couldn’t believe what they were looking at!

  • http://www.sarahryanblog.com/ Sarah Ryan

     Thanks Denis. Will definitely take a look.

  • http://wwww.sarahryanblog.com/ Sarah Ryan

     Thanks Debbie. Checking out the quality is definitely a good tip too – although hopefully you won’t come across too many accounts like that one you found!

  • http://www.sarahryanblog.com/ Sarah Ryan

    Definitely Elish – there are very few marketing professionals who could get away with having no digital presence at this stage.

  • http://www.sarahryanblog.com/ Sarah Ryan

    Thanks Niall – glad you found the tips useful – I’m sure some people will find them to be predominantly common sense – but unfortunately there are a lot of ‘online’ marketers out there who just don’t “walk the walk”!

  • Lewis

    Nice article! I would also stress the importance of checking the quality. Quantity and online presence are definitely an important factor – actually somebody applying for a position in social media should have that already quite clear – but what good does it make to have somebody incapable of writing, or running an optimized blog with a thousand posts but no actual content at all? You want somebody creative and able to keep people interested, especially somebody able to face distressing situations and to deal with quick-changing situations. But what you have written definitely constitutes the basis for a good presentation.
    Best, Lewis

  • http://www.smartsolutions.ie/blog/ Elaine Rogers

    Hi Sarah,
    Useful tips for hiring, I would go to much further lengths if hiring a consultant or outsourcing my digital marketing. A good mix of qualifications and experience goes a long way, and of course as you say, that they walk the talk.

    It is interesting that very often professionals often neglect the very area they operate in, often too busy getting clients etc. But what does an inefficient social strategy say about a professional looking for a job in digital marketing? A lot!

  • Mike Kappel

    Sian — It’s a great day when you realize that you can’t do everything in your small business, nor should you! Thanks for the nice welcome.